
Learn to price freelance work confidently with an Excel-based system that calculates true hourly and daily rates, revenue needs, taxes, and project timing to grow your business.
Begin with the future point b and plan backward to point a, deconstructing the route from the horizon to reveal a concrete, actionable plan.
Explore how freelancers deconstruct costs and categorize expenses across administrative, production, advertising and promotion, networking, legal. Map expenses across present, normal, and perfect scenarios to set revenue and hourly rates.
Explore how to categorize personal expenses by lifestyle colors (red, yellow, blue), identify essentials from rent to health and transport, and project annual and monthly totals for multiple scenarios.
Calculate your overall expenses per year and per month, determine daily and hourly expense rates, and compare three scenarios—normal, yellow, and perfect blue—to cover expenses and reach your lifestyle.
Calculate a country-specific tax share, set aside 20-30 percent, and determine the revenue needed to cover taxes, expenses, and profit while setting hourly rates and price bracketing.
Set an average check by choosing monthly projects and a per-project price to reach revenue goals, considering production expenses; the example uses two projects monthly at €2,644 each.
Calculate conversion rates from leads and traffic to determine how many clients you must reach for your desired deals, and track referrals, contacts, and hires to plan revenue.
Discover your worth and the earnings you need to grow toward the lifestyle you desire. Reach out to George with any questions, and see you in the next course.
If you already have begun your journey as a freelancer and want to break into the next level, or if you are just starting out and want to transition into freelancing but hesitate to make the first step into uncertainty, if you are lost and in need of guidance - you came to the right place.
I wish I had this information when I was just starting out. I know how it can be confusing and frustrating at the beginning, when you don't know what your responsibilities and capabilities are or how to be assured of your financial and legal security while you are already in the game. As opposed to a well formed army with hierarchical structure like employment is, freelancing might feel like being a warrior who is alone in the field of war, where you have to rely on your own skills and deal with every challenge by yourself, which requires some knowledge of accounting, legal documentations, sales and marketing and whatnot. But the first step to successful freelancing is planning. Only by having a clear and precise financial plan you can secure and grow your freelance business and increase your profit.
Like anything in life, all of it can be learned through correct preparation, knowledge and training. So before you step into the battle with confidence, you have to do your homework first. And that is my aim - to prepare you for victory that lies ahead of you.
This course will support you, it will provide certainty and confidence in your abilities. You will feel comfortable dealing with clients and naming the price of your services or goods. You will gain experience and expand your horizons, and have a plan with guidance to reach your goals. Basically, you will have a plan - a map, with navigations and numbers, specifically designed and constructed for you, based on your current circumstances.
If you want to become a professional and successful freelancer in your field, and, most importantly, if you want to do what you love, get paid for it and have control over your schedule and working hours - then without hesitation explore freelancing.
And remember - you are worth more than you think, you just don't know it yet. So go on, enroll and let's breakdown your finances and reach your financial freedom.
ABOUT ME:
My name is George Pikalov:
Co-founder of Uraga post production company.
Visual effects artist and educator.
Freelancer with over 8 years of experience.