Digital Marketing Masterclass: Social Media Content Creator

Craft a presentable portfolio that communicates your theme, persona, and best work to attract brands and followers on Instagram, showcasing your photography and video skills and the lifestyle you offer.

discover how to identify the right people on Instagram, build a 10-20 name outreach list, and tailor outreach to surf brands and creators for collaborations.

Craft outreach emails that grab attention, spark interest, and end with an actionable question; personalize brand context, showcase your best relevant work, and offer free media content to secure collaborations.

Explore the photographic triangle of shutter speed, ISO, and aperture to master exposure, motion effects, and depth of field for compelling photography.

Master aperture priority mode to isolate the subject with a blurred background using a low f-stop (1.8 on 50mm) and learn exposure compensation with center metering to balance brightness.

Discover lens recommendations for social media content creators, from affordable 50mm f/1.8 to versatile 24-70mm and 70-200 lenses, revealing how focal length shapes portraits, product shots, and video.

Frame photos by balancing foreground, middle ground, and background, using the three-by-three grid and two-thirds rule, plus triangles and leading lines for visually compelling social media imagery.

Shoot a beach portrait in Hawaii, framing the subject center with palm trees and ocean, then switch from 50mm to 35mm for walking motion shots with a surf-inspired look.

Learn to create multiple crops from one photo using virtual copies, with four-by-three, four-by-five, square, and sixteen-by-nine crops for Instagram-ready variations.

Explore how cropping adjusts scene and subject in horizontal and tight shots, applying the rule of thirds, logo placement, and text for lookbooks, media kits, and Instagram crops.

Learn to craft product shots that spotlight the hat while building scene context for lookbooks and magazines. Use crops, square Instagram-ready frames, and text overlays to tell a full story.

Create a minimal, good-looking ad with a photo editor, simple shapes, and text. Use brand imagery or stock photos from Shutterstock, Adobe Stock, and Unsplash to assemble the ad.

Set the mood of your ads with brand colors that signal identity to your demographic, and compose minimal imagery with fonts and shapes to highlight buy button and convey professionalism.

Design a 1000×1000 px square ad for Croft in Archer, using the 'Right for a good day' slogan, with balanced spacing and blue text plus a subtle white logo.

Analyze case studies of minimal ads, dissect logo placement, typography, and subtext, and learn to craft clear, attention-grabbing social media creatives with offers like free shipping and returns.

Learn optimal Instagram video sizing, choosing between square and vertical formats. Use 1080x1350 for vertical clips, 1920x1080 for stories, and place captions top or bottom for best fit.

Learn to convert a horizontal video into a square by creating a 1080 by 1080 sequence, adding a white color matte background, and captioning the footage with bottom text.

Transform 16:9 footage into vertical 9:16 ig story videos by converting 1920x1080 to 1080x1920, then scale, reposition the subject, and trim scenes before exporting.

Learn to craft a viral informational video using motion graphic templates and emoji art shorthand, with Premiere Pro or After Effects, plus product shots and b-roll.

On a Hawaiian beach, master hook shot by holding the product up or bringing it into view, then capture product shots and b-roll across driftwood, rocks, sand, and tiki torches.

Use a hook shot with moving text to introduce jerky, keep focus on the product with dynamic visuals, and convey brand meaning through ocean imagery and 100% wild caught tuna.

Edit the ad by trimming to about 15 seconds, balance highlights, place left-side brand text and a Spirit logo with a two-thirds layout and a subtle overlay.

Encourage students to leave a quick 30-second review highlighting what they found helpful to boost the course’s visibility for others, and point to related courses for ongoing learning.