
Welcome to our SEO course! In this lecture, you're going to learn why SEO matters today, how it is integrated in search engine marketing, what the main SEO categories and pillars are, and the 9-step list we're going to focus on in this course.
In the second lecture, let's talk about the search eco system - if you want to master SEO, you definitely need to understand how Google works, how websites get ranked, and what's your primary task as an SEO specialist.
The top ranking factor in SEO is to understand the prospect and the best way to understand your prospect is by researching the SERP content. In this lecture, we'll talk about the search avatar, types of content, and search intent.
Keywords are the cornerstone of any SEO campaign, that's why you should be very careful when choosing the phrases you're going to target. In this module, I'm going to show the complete process of building your powerful keyword list. To follow all the steps, you'll need the software called Rank Tracker, you can download and use the free version of the tool: https://www.link-assistant.com/rank-tracker/
SEO competitor analysis helps you get answers to the questions like:
Who are my SEO competitors?
What keywords should I target?
What topics should I cover?
Where can I find links?
What do I need to beat the competition?
Watch this lecture to see how you can find and analyze your top SEO competitors, as well as discover some low-hanging fruit opportunities.
On-page SEO is the practice where you optimize page's content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links, etc. Watch the lecture and follow the steps shown in the demo to conduct your first on-page SEO analysis.
Learn about the major technical SEO factors and ways to optimize your website to make it accessible and search-engine-friendly.
Discover the most important off-page ranking factors and see how you can optimize them to get a ranking boost.
Welcome to the Free SEO Training course, where you will learn the essential skills of search engine optimization!
This course's designed for anyone seeking to start optimizing their website to be featured by Google. By the end of the course, you’ll be able to check how search-engine-friendly your website is, analyze your top competitors, discover how you can improve your content, and work out your individual SEO plan.
In addition to some general SEO information, you'll be learning the skills of keyword research, competitor analysis, content optimization, technical auditing as well as link building and so much more.
To follow all the instructions, you'll need to be using SEO PowerSuite tools (you can download and use the free version of the software).
The ideal student for this course is a junior SEO or digital marketing specialist, or just a website owner maybe like you that wants to expand their knowledge of search engine optimization best practices. Now. There are no requirements necessary to enroll - you just need to be motivated and ready to learn “my favorite” SEO skills :)
So feel free to take a look through the course description and I look forward to seeing you as my colleague in the world of SEO!
If you have any questions, know that I am here to help!