Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA Amazon AWS CompTIA Security+ Microsoft AZ-900
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Personal Development Mindfulness Personal Transformation Life Purpose Meditation CBT Emotional Intelligence
Web Development JavaScript React CSS Angular PHP Node.Js WordPress Vue JS
Google Flutter Android Development iOS Development React Native Swift Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Retargeting
Microsoft Power BI SQL Tableau Business Analysis Data Modeling Business Intelligence MySQL Data Analysis Blockchain
Business Fundamentals Entrepreneurship Fundamentals Business Strategy Business Plan Startup Online Business Freelancing Blogging Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee
Marketing Search Engine Optimization SEO

SEO Training Course 2020: Rank your website in Google.

Basic SEO training course to learn how to do SEO in 2020, with practical advice from a Senior SEO Specialist.
Rating: 3.9 out of 53.9 (185 ratings)
13,420 students
Created by Federico Magni
Published 12/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • What is SEO and how does it work in 2020?
  • You are going to get a complete overview of how to do SEO in 2020.
  • Most common SEO errors to avoid.
  • You'll find out what penalties are and how to defend yourself.
  • You will learn how to increase traffic to your site.

Requirements

  • Owning a site is optional

Description

******* Last Update: December 2019 *******

A guided tour from A to Z with practical examples updated and faithfully reported by the experiences with the 100 sites built by the Italian author Federico Magni, Senior SEO Specialist for about 10 years and today founder of the GetSEOfix platform.

In this guide about Search Engine Optimization for 2020, the author talks about various failures and successes on Google, analyzing not only the concepts of keywords and link building, but also focusing on the latest SEO strategies to position your site on search engines for a specific keyword.

In addition to concrete suggestions and theoretical explanations, you will find experiences, case studies verified in different European markets and the challenges of the author during his daily work in the SEO world, with numbers and concrete data.

This SEO course is ideal for those who already know the subject, but also for those approaching recently. It is recommended for the beginner who wants to start in the best way and for those who have a more advanced level and want to improve some techniques for their own professional growth.


Here are some of the topics we will analyze in this SEO course:


›What is SEO and how does it work

›Keywords: the basis of each project

›Choose the domain without changing your mind

›Server choice: where to host the site

›Structural elements of the site

›How to write SEO-friendly content

›SEO OnPage: optimize pages for Google

›Link building: backlinks acquisition strategies

›Measure results with KPIs

›Site analysis and optimization

›SEO penalties: identification and solution

Who this course is for:

  • Website owners who want to improve their ranking on Google.
  • Beginners interested in learning how to do SEO in 2020.

Course content

12 sections • 54 lectures • 4h 20m total length

  • Preview06:54
  • Preview12:51
  • Google RankBrain and How Google Works
    07:49

  • How to Generate and Choose Keywords
    08:28
  • How to do SEO for Voice Search (seriously)
    02:06
  • Advanced Keyword Optimization + Spying on Competitors
    05:52

  • How to Choose the Domain without Changing Idea
    07:09
  • Expired Domains: Why and When to Use Them
    02:20
  • Change Domain Address (correctly)
    02:28

  • How to Choose Hosting and Servers (high performance)
    08:48
  • HTTPS and SSL Certificates: Yes or No?
    02:32
  • IP address and Reverse Proxy for SEO purposes
    03:46

  • User Experience (UX): How to use it to do SEO
    02:56
  • SEO Breadcrumbs: Practical Guide vs. Common Mistakes
    01:58
  • Silo SEO Structure for Website Optimization
    04:51
  • Internal Links: When and How to use them
    04:25
  • XML vs HTML Sitemap: What are they?
    04:22
  • Errors 404 and 503: How to Manage them (correctly)
    03:49
  • SEO-friendly URL structure: Practical Guide vs Common Errors
    03:33
  • Mobile SEO: Indispensable Implementations (that make the difference)
    05:18
  • 12 SEO Tips for WordPress and Magento
    06:52

  • Editorial Plan and Content Marketing: What to Write?
    03:55
  • SEO Copywriting for Persuasive Content and Optimized Articles
    04:00
  • How to write SEO-friendly content (Optimized Articles)
    05:20
  • What is the ideal length of a SEO-friendly Article?
    03:08

  • SEO OnPage: Page Optimization for Search Engines
    15:21
  • How to Increase CTR: SEO Tips for Click Through Rate
    02:38
  • Rich Snippets: How to get them with Microdata or JSON-LD
    02:15
  • Robots: How to Influence Crawling and Indexing on Google
    03:57
  • How to Index a Page in 60 minutes on Google
    02:12
  • SEO for Multilingual Sites: Fatal Errors vs Best Practices
    08:26

  • How to Evaluate a Backlink: Poor Links vs Quality Links
    08:11
  • Nofollow vs Dofollow: When and Why?
    02:00
  • Web Directories for Link Building: Does it Still Make Sense?
    02:50
  • Forums for Link Building: How to Get Backlinks from Forums
    02:15
  • Guest Blogging Without Errors: Rules for Guest Posts
    04:20

  • Measuring SEO results with KPIs: Key Performance Indicators
    09:47

  • Spying on Competition: Competitors Analysis
    03:00
  • How to Increase Site Speed: Examples and Tips
    05:54
  • SEO Tips to Optimize Crawl Budget: How it Works and Why to Optimize it
    02:29
  • Log files Analysis for SEO
    03:49
  • How to Get the Featured Snippets and Position 0 on Google
    02:14
  • How to Get Sitelinks on Google
    02:18

Instructor

Federico Magni
Senior SEO Specialist | Fondatore piattaforma SEOProf
Federico Magni
  • 4.3 Instructor Rating
  • 997 Reviews
  • 25,918 Students
  • 3 Courses

Sono Federico Magni, Senior SEO Specialist e Digital Marketer da oltre 10 anni con circa 100 siti posizionati su Google e oggi fondatore della piattaforma italiana SEOProf. Lavorando full time in questo settore da diversi anni ho sviluppato skill e competenze che spaziano dalla creazione siti WordPress fino alla conversion optimization in ottica e-commerce e affiliate marketing.

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Impressum Kontakt
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.