Marketing
Search Engine Optimization
SEO
SEO Training Course 2020: Rank your website in Google.
4.3 (173 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13,415 students enrolled

SEO Training Course 2020: Rank your website in Google.

Basic SEO training course to learn how to do SEO in 2020, with practical advice from a Senior SEO Specialist.
4.3 (173 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13,415 students enrolled
Created by Federico Magni
Last updated 12/2019
English
English [Auto]
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SEO Training Course 2020: Rank your website in Google.
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This course includes
  • 4.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • What is SEO and how does it work in 2020?
  • You are going to get a complete overview of how to do SEO in 2020.
  • Most common SEO errors to avoid.
  • You'll find out what penalties are and how to defend yourself.
  • You will learn how to increase traffic to your site.
Requirements
  • Owning a site is optional
Description

******* Last Update: December 2019 *******

A guided tour from A to Z with practical examples updated and faithfully reported by the experiences with the 100 sites built by the Italian author Federico Magni, Senior SEO Specialist for about 10 years and today founder of the GetSEOfix platform.

In this guide about Search Engine Optimization for 2020, the author talks about various failures and successes on Google, analyzing not only the concepts of keywords and link building, but also focusing on the latest SEO strategies to position your site on search engines for a specific keyword.

In addition to concrete suggestions and theoretical explanations, you will find experiences, case studies verified in different European markets and the challenges of the author during his daily work in the SEO world, with numbers and concrete data.

This SEO course is ideal for those who already know the subject, but also for those approaching recently. It is recommended for the beginner who wants to start in the best way and for those who have a more advanced level and want to improve some techniques for their own professional growth.


Here are some of the topics we will analyze in this SEO course:


›What is SEO and how does it work

›Keywords: the basis of each project

›Choose the domain without changing your mind

›Server choice: where to host the site

›Structural elements of the site

›How to write SEO-friendly content

›SEO OnPage: optimize pages for Google

›Link building: backlinks acquisition strategies

›Measure results with KPIs

›Site analysis and optimization

›SEO penalties: identification and solution

Who this course is for:
  • Website owners who want to improve their ranking on Google.
  • Beginners interested in learning how to do SEO in 2020.
Course content
Expand all 54 lectures 04:20:26
+ – SEO Nowadays
3 lectures 27:34

Introduction and overview of this SEO course for 2020 to learn how to do SEO for free with a complete step by step guide.

Introduction and Overview
Preview 06:54

What is SEO and how much does it cost to rank a site on Google?Discover average prices and how SEO works to position your site on Google.

What is SEO and how much does it cost?
Preview 12:51

What is Google RankBrain and how does it work? Here is the new way Google works.

Google RankBrain and How Google Works
07:49
+ – Keywords: the basis for every project
3 lectures 16:26

Find out how to generate and choose keywords for your SEO project.Learn to choose keywords for your site with all keyword generation methods.

How to Generate and Choose Keywords
08:28

How to do SEO for voice search? Practical tips to optimize a page for voice search.

How to do SEO for Voice Search (seriously)
02:06

Advanced keyword optimization techniques and advice on how to spy competitors.

Advanced Keyword Optimization + Spying on Competitors
05:52
+ – Choose the Domain Name
3 lectures 11:57

Learn how to choose the perfect domain without changing your mind in the future.Many suggestions to understand how to register and identify the best domain extension for your new SEO project.

How to Choose the Domain without Changing Idea
07:09

Have you ever used expired domains for an SEO campaign? You should know when and why to use them to improve search engine rankings.

Expired Domains: Why and When to Use Them
02:20

Do you want to change the domain address? Find out how to make the transfer according to Google rules.

Change Domain Address (correctly)
02:28
+ – Choosing the Server
3 lectures 15:06

Here's how to choose the best hosting and server for your site from a SEO perspective.

How to Choose Hosting and Servers (high performance)
08:48

Does your site already have HTTPS and an SSL certificate? Find out if it's really worth it.

HTTPS and SSL Certificates: Yes or No?
02:32

All you need to know about IP address and reverse proxy to get SEO benefits.

IP address and Reverse Proxy for SEO purposes
03:46
+ – Site Structure: How Should It Be Organized?
9 lectures 38:04

What is and how the user experience can improve or damage the SEO on your site?

User Experience (UX): How to use it to do SEO
02:56

Do you already use breadcrumbs to do SEO in your website? Discover why they are important in a SEO strategy.

SEO Breadcrumbs: Practical Guide vs. Common Mistakes
01:58

What is a silo structure and how to use SEO Siloing technique on a website?

Silo SEO Structure for Website Optimization
04:51

All you need to know about internal links: how, when, and why to use them to do SEO.

Internal Links: When and How to use them
04:25

Find out when and why to use a xml or html sitemap to do SEO on your website.

XML vs HTML Sitemap: What are they?
04:22

Here's how to correctly manage 404 and 503 errors to avoid SEO problems.

Errors 404 and 503: How to Manage them (correctly)
03:49

Learn how to create an SEO-friendly URL structure to improve a website's ranking.

SEO-friendly URL structure: Practical Guide vs Common Errors
03:33

All the options and practical tips for your mobile SEO strategy to optimize your website for mobile devices.

Mobile SEO: Indispensable Implementations (that make the difference)
05:18

Here are the tips to optimize a site in Magento or WordPress and improve indexing and positioning on Google.

12 SEO Tips for WordPress and Magento
06:52
+ – How to Write SEO-Friendly Content
4 lectures 16:23

Have you already structured your content marketing plan?Find out what to write to have an effective editorial plan.

Editorial Plan and Content Marketing: What to Write?
03:55

Discover many practical tips to do SEO copywriting and write persuasive content and optimized articles.

SEO Copywriting for Persuasive Content and Optimized Articles
04:00

Do you already know all the rules for writing SEO-friendly content? Learn how to produce optimized articles for search engines.

How to write SEO-friendly content (Optimized Articles)
05:20

What is the ideal length of an article? Here's how long a content must be to better position itself on Google.

What is the ideal length of a SEO-friendly Article?
03:08
+ – OnPage SEO: Optimize Webpages For Google
6 lectures 34:49

The best tips for doing OnPage SEO like a professional. Learn all the best practices to optimize a page for search engines.

SEO OnPage: Page Optimization for Search Engines
15:21

Find out how to increase the CTR of a page to receive more visitors from Google on your site.

How to Increase CTR: SEO Tips for Click Through Rate
02:38

Here's how to get Rich Snippets using Microdata or JSON-LD on your pages.

Rich Snippets: How to get them with Microdata or JSON-LD
02:15

Learn how to influence the crawling and indexing of your site through Robots.

Robots: How to Influence Crawling and Indexing on Google
03:57

The most effective ways to index a web page in 60 minutes on Google for free.

How to Index a Page in 60 minutes on Google
02:12

All the most common mistakes and best practices to do SEO on multilingual sites without making mistakes.

SEO for Multilingual Sites: Fatal Errors vs Best Practices
08:26
+ – Link Building: Backlinks Acquisition Strategies
5 lectures 19:36

Not sure how to evaluate a backlink? Find out how to identify a poor quality link to improve the link building of your site.

How to Evaluate a Backlink: Poor Links vs Quality Links
08:11

When to use nofollow links and when dofollow? All cases where it is better to use one rather than the other.

Nofollow vs Dofollow: When and Why?
02:00

Do web directories for link building still work? Here are the advantages and disadvantages of getting backlinks from Italian directories.

Web Directories for Link Building: Does it Still Make Sense?
02:50

How to get quality links from the forums?Learn to do link building using Italian forums.

Forums for Link Building: How to Get Backlinks from Forums
02:15

Can you do Guest Blogging correctly? Discover the rules to avoid mistakes when you publish a guest post to improve your SEO.

Guest Blogging Without Errors: Rules for Guest Posts
04:20
+ – KPI Monitoring and Measuring Results
1 lecture 09:47

Here's how to measure SEO results with KPIs (Key Performance Indicators) to evaluate efforts and rankings achieved on search engines.

Measuring SEO results with KPIs: Key Performance Indicators
09:47
+ – Site Analysis And Optimization
6 lectures 19:44

How to analyze and spy your competitors on Google?Find out how to do the competitor analysis and look at their SEO activities

Spying on Competition: Competitors Analysis
03:00

All the tricks to increase the speed of your site. Optimize your website to speed up the loading time of the pages.

How to Increase Site Speed: Examples and Tips
05:54

What is and how to optimize the crawl budget of your website to improve SEO and get better positions on Google.

SEO Tips to Optimize Crawl Budget: How it Works and Why to Optimize it
02:29

Find out how to analyze the log files to do advanced SEO. Here are the best methods of server log analysis for SEO purposes.

Log files Analysis for SEO
03:49

Here's how to get Featured Snippets for your site and get position 0 on Google.

How to Get the Featured Snippets and Position 0 on Google
02:14

How to get sitelinks on Google for your website? See how to get sitelinks.

How to Get Sitelinks on Google
02:18