FREE Personal Branding for Agile Coaches and Scrum Masters

Use social media to improve your personal brand and get more clients
Rating: 4.7 out of 5 (80 ratings)
3,909 students
English [Auto]
The importance of personal branding for independent Scrum Masters and Agile Coaches
A key technique that Gary Vaynerchuk teaches for creating large amounts of content
A set of activities that further your branding from Dorie Clark
What I do on a daily, weekly, quarterly, and annual basis
The benefits I've experienced from increasing my social media presence


  • None! This course is for Agile Coaches and Scrum Masters who are interested in personal branding


Five years ago, I was an absolute ZERO on social media.

I relied on run-of-the-mill recruiters to get all of my gigs.

Eighteen months ago I began to focus on using social media to improve my personal brand and I have seen huge rewards:

  • One of the five largest tech companies in the world called me to train and coach one of their data science teams

  • A famous startup asked me to give a three hour workshop

  • I was asked to keynote a major conference

In this course, I introduce you to what I've been doing to increase my business by using social media.

This course is for beginners. If you are already familiar with Twitter, LinkedIn, and web sites DO NOT take this course.

Who this course is for:

  • You are a beginner at personal branding who is interested in using social media to increase your personal brand

Course content

2 sections6 lectures35m total length
  • What I do
  • Benefits of Personal Branding and Social Media
  • Learning from Gary Vaynerchuk and Dorie Clark
  • Twitter, LinkedIn, Website activities
  • Action Items


Agile Trainer / Scrum Alliance Certified Enterprise Coach
Michael de la Maza, PhD, CEC
  • 4.2 Instructor Rating
  • 4,538 Reviews
  • 45,931 Students
  • 13 Courses

I’m committed to helping my students learn not just what to do as a Scrum/Agile professional but, more importantly, the nitty-gritty details of how to do it.

My students build their skills and their confidence to apply those skills in real-world settings.

My own real-world experience includes founder roles, corporate strategy roles, and for the last 10+ years, being an Agile/Scrum coach and trainer. I know there’s a gap between the knowledge you learn in a certification course and the tools you need to bring that knowledge to life in an organization. It’s my privilege to help my students to bridge that gap.


* Scrum Alliance Certified Enterprise Coach (CEC). As of June 1, 2019 there are fewer than 100 CECs in the world.

* MIT PhD in Computer Science

* Co-author of Professional Scrum with TFS and Why Agile Works

* Cofounder of Inquira, acquired by Oracle 

* VP of Corporate Strategy at Softricity, acquired by Microsoft 

* Agile/lean coach and trainer at Apple, edX, Carbonite, EMC, Intuit, Philips, Visa, Verizon, State Street and many others