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FREE Personal Branding for Agile Coaches and Scrum Masters
Rating: 4.2 out of 5(127 ratings)
5,819 students

FREE Personal Branding for Agile Coaches and Scrum Masters

Use social media to improve your personal brand and get more clients
Created byMichael de la Maza, PhD, CEC
Last updated 9/2019
English

What you'll learn

  • The importance of personal branding for independent Scrum Masters and Agile Coaches
  • A key technique that Gary Vaynerchuk teaches for creating large amounts of content
  • A set of activities that further your branding from Dorie Clark
  • What I do on a daily, weekly, quarterly, and annual basis
  • The benefits I've experienced from increasing my social media presence

Course content

2 sections • 6 lectures • 35m total length

  • What I do6:25

    Explore social media and branding strategies for independent coaches, focusing on authenticity, consistent content, and a mix of speaking, writing, and mentoring to attract inbound clients.

  • Benefits of Personal Branding and Social Media2:49

    Build personal branding and share valuable coaching content on social media, especially LinkedIn, to attract inbound client inquiries and keynote opportunities for agile coaches and scrum masters.

  • Learning from Gary Vaynerchuk and Dorie Clark9:53
  • Twitter, LinkedIn, Website activities8:22
  • Action Items1:15

Requirements

  • None! This course is for Agile Coaches and Scrum Masters who are interested in personal branding

Description

Five years ago, I was an absolute ZERO on social media.

I relied on run-of-the-mill recruiters to get all of my gigs.

Eighteen months ago I began to focus on using social media to improve my personal brand and I have seen huge rewards:

  • One of the five largest tech companies in the world called me to train and coach one of their data science teams

  • A famous startup asked me to give a three hour workshop

  • I was asked to keynote a major conference

In this course, I introduce you to what I've been doing to increase my business by using social media.

This course is for beginners. If you are already familiar with Twitter, LinkedIn, and web sites DO NOT take this course.

Who this course is for:

  • You are a beginner at personal branding who is interested in using social media to increase your personal brand

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