FREE Affiliate, Partnerships & Influencer Marketing Course

Define affiliate marketing as a performance-based model where advertisers on the client side pay publishers for visitors or customers they acquire, with networks and agencies playing supporting roles.

Explore how affiliate marketing layers networks, agencies, and in-house programs, tracing its 1990s origins and key payment models like CPA, revenue share, CPC, and exclusive offers.

Explore the full range of advertiser affiliate types, from incentivized and non-incentivized traffic to loyalty and voucher sites, plus various placements like banners, text links, and native content.

Explore the full spectrum of affiliate types—from freebie and display to influencers and niches—and how CPA and cost per lead fuel lead generation across finance, retail, telecoms, travel, and automotive.

Master partnerships with Partner Academy’s free resources, tips on LinkedIn, and the partnerships masterclass—7+ hours, 150 lessons, 12 ebooks, templates, and 1-to-1 Q&A at partneracademy.com.

Set up an affiliate marketing channel within digital marketing, estimate CPCs and CPAs, map publishers, and implement basic tracking using UTM links and Google Analytics.

Set up an affiliate marketing channel by simplifying publisher signup, defining terms and contracts, building a recruitment map, and detailing commission models and payment terms.

Discover what partnership marketing is and why two brands collaborate through strategic campaigns. Learn the ten types, from affiliation to product placement, and how branding partnerships leverage shared audiences.

Identify the ten types of partnership marketing, led by affiliation and affiliate links. Learn how publishers, networks, and agencies drive referrals, with content marketing and distribution examples.

Explore four partnership marketing types—charitable partnerships, joint products with integration, licensing, and loyalty collaborations—highlighted with examples like Red Nose Day, IMDb, Angry Birds, Star Wars, and Tesco Clubcard.

Explore last three types of partnership marketing: product placements, influencers, shared stores, and sponsorship, with logos in frames or scenes, celebrity endorsements, and storefront collaborations that educate and build awareness.

Learn to set smart partnership objectives and KPIs using six types, from new customer acquisition to brand awareness and advertising revenue, and select campaigns like affiliation and joint content.

Identify and pursue the six partnership objective types, including reactivating dormant customers, improving brand awareness, and generating ad revenue through affiliations and loyalty programs.

Understand who influencers are, how they differ from affiliate marketing, and how their real use boosts engagement, trust, and audience insights across healthcare, beauty, clothing, and travel.

Explore the types of influencers, from macro and micro individuals to power groups, and learn how they differ and influence audiences across social media, blogs, word of mouth, and forums.

Define your brand’s buzzwords and target audience, then identify influencers whose followers and values align, using platforms like YouTube, Instagram, and TikTok and tools such as Upfluence and Hootsuite.