How To Build A Brand On Social Media!
What you'll learn
- Know why **most social media marketers are unsuccessful**!
- Build a brand on social media.
- Create a social media feed that gets noticed and generates likes.
- Know what to post on social media.
- Create a "messaging mix" and attractive "everyday content".
- Write a successful social media profile that serves as a content guide for your posts.
- Understand two key Follower strategies for social media.
- Understand the importance of outbound engagement.
- No prior experience or knowledge necessary.
- Familiarity with Facebook and Instagram are helpful, but not required.
- Familiarity with the general terms of social media platforms is helpful.
Learn the typical “social media account killers” and how to avoid them!!
This course is not a hashtag-strategy guide! This course is all about creating the content, profile, and messaging you need to stand out, connect, and engage!
In 2017 Instagram admitted "hashtags are broken”, so if you’re relying on hashtags to build your brand or gain income-producing followers you will need a new strategy!
This course breaks down keys for success into simple, memorable, actionable steps.
- Learn why some of your posts get a fraction of your normal engagement.
- Learn why other people get consistently more engagement than you.
- Learn why Facebook and Instagram may not be sharing your posts with your Followers.
- Learn why you might not be gaining new Followers steadily and what you can do to reverse it.
- Learn how the algorithm plays such a big role in the success of your posts, your feed, and your brand.
To breakthrough in social media you need engaging "everyday content”. That’s the focus of this course. Learn how to create a feed that builds trust and makes connections through consistent, everyday content and engagement.
ASK A QUESTION!
I love engaging with my active students. Have a question about a concept in the course? Ask me! Unsure how to apply one of my principles to your brand’s feed? Ask me! I am eager to help you beyond the lessons found here!
This course gives you the tools you need to build a social media feed that connects!
SEE YOU IN CLASS!!
Who this course is for:
- Social media marketers.
- Anyone engaged in social selling.
- Anyone building a brand on social media.
- Anyone building a personal brands in social media.
- Anyone involved in direct sales through social media.
- Affiliate marketing on social media
- Influencer marketing on social media
- Anyone promoting a small business through social media
- Anyone promoting a service company on social media
- Content marketers.
- Content creators.
- Social media managers.
- Brand strategists.
PROFESSIONAL: Hi! I’m Everett Bowes, Founder of 22 To Guru. I’m proud to be a Top Instructor on a number of mainstream teaching platforms, with over 85,000 students worldwide, and over 24,000 reviews (and counting)!
I have more than 25 years of experience as a leader in the fields of Brand Strategy, Creative Direction, Marketing, Social Media, Business, Leadership, Communications, and more. This unique combination of professional experience helps me produce impactful, efficient learning modules and resources on a number of different topics.
TEACHING: My teaching style is very conversational and approachable. I avoid using technical-jargon and buzzwords that make other teachers feel self-important while running the risk of confusing their students. I tend to speak relatively quickly, but that’s because I want to maximize the time my students are investing in their learning. I also like to use unique analogies, metaphors, and stories to underscore key learning points, and to help students recall and apply the learning to their everyday life.
PERSONAL: When I’m not working I enjoy running, exploring mountains & trails, traveling with my family, and doing just about anything at the ocean. I also like reading, listening to music, watching movies, and exploring technology.