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Foundations of Product Management: Build Products for India
79 students
What you'll learn
- Understand the true purpose of a Product Manager in India and debunk common myths about the role
- Internalise that PMs are problem-solvers
- Learn the problem-solving approach followed by great PMs
- Understand how Product Managers drive growth with an example from Swiggy
- Recognize the importance of identifying the right problems before crafting solutions
- Learn the importance of identifying the right problem from examples of successful products
- Realize the pitfalls of identifying the wrong problem from examples of unsuccessful products
- Learn three ways of discovering impactful problems - data trends, competitive research, and user research
- Internalise the importance of having a clearly defined goal
- Learn how to define output metric for tracking acquisition, retention and monetisation
- Learn how to break down output metric into smaller actionable goals with Spotify example
- Master how to choose the right metrics to measure success of your product/feature
- Identify impactful problems to solve by looking at alternatives
- Learn and take inspiration from other products solving a similar problem as you
- Start using free tools to know more about your competitors - Wayback machine, similarweb, Meta Ad Library, etc
- Learn the importance of user research to discover user needs and pain points
- Understand the types of questions to ask and types of questions to avoid in user interviews
- Build user personas based on problems identified through data
- Organize and prioritize user problems using frameworks like opportunity solution trees and gauging impact & effort
- Learn about the different stakeholders you will be working with
- Learn how to partner with your stakeholders and manage their expectations better
- Learn practical ways to handle challenging scenarios as a PM
- Learn structured approaches to generate solution ideas
- Evaluate your ideas and prioritise them using frameworks such as RICE, MoSCoW & Kano model
- Learn the importance of a breadboard to communicate your idea to stakeholders
- Understand the meaning of wireframe, prototype & fidelity
- Learn about the different sections of a PRD
- Build your own PRD with the help of a template
- Understand the basics of frontend, backend, database, API, webhook and software development cycle
- Understand the types of questions typically asked in PM interviews and how to prepare for them
- Learn how to approach a guesstimation question and some important numbers to memorise
- Practice guesstimation skills with a mock question
- Memorise important numbers like urban and rural population of India, number of smartphone users, etc. for answering guesstimate questions
- Learn how to answer product design questions such as an alarm clock for the blind
- Learn how to tell a compelling story in behavioral interviews and why storytelling matters
- Effective tips and tricks to excel in interviews
- Gain insights into the PM roles available in India and what companies are looking for
- Understand the hiring process in product companies and how to navigate it
- Learn what hiring managers look for in an ideal PM resume to stand out from the crowd
- Recognize the importance of proof of work in job applications
- Learn the factors that you should consider to find the perfect role
- Understand the supply-demand dynamics of the job market
- Research and shortlist existing product opportunities that are a good fit
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Course content
18 sections • 100 lectures • 5h 23m total length
Requirements
- No prior product experience needed. This course is designed from the ground up for complete beginners, whether you're a student, working professional, or career switcher. We'll explain every concept from scratch and guide you through each step.
- All you need is basic familiarity with using smartphone apps, curiosity about digital products, and a willingness to learn new concepts.
Description
Curious about product management but not sure where to start? This introductory course is perfect for beginners who want to understand what PMs actually do and start their career path towards their first product role. We'll break down the fundamentals in a way that's easy to grasp, even if you're completely new to the field.
You'll discover how PMs find problems worth solving, make data-driven decisions, and work with different teams to bring products to life. We'll walk you through the basics of user research, competitive research, drawing wireframes, writing great PRDs and using metrics to measure success. Don't worry if these terms sound unfamiliar – we'll explain everything step by step, using real examples of Indian apps that we have all heard of like - Swiggy Instamart, Zepto, CRED, etc.
The course also explains the technical side of product management by introducing you to concepts such as frontend, backend, database, APIs, webhooks and the software development cycle. But we don't stop at just teaching the fundamentals. We'll show you how to navigate the job market, prepare for interviews, and build professional relationships that matter.
Whether you're a student exploring career options or a professional considering a switch to product management, this course gives you the foundation and confidence to take your first steps into the world of PM.
Who this course is for:
- The course is meant for early career professionals interested to explore product management as a career option.
- Final year college student
- Engineer
- Designer
- Project Manager
- Program Manager
- Sales Associate
- Management Intern