Foundations of Business Strategy

Understand how perfectly competitive markets prevent economic profits, and how firms gain rents via entry barriers, imitation limits, or innovation, illustrated by Petz dot com and dynamic capabilities.

Analyze how industry structure drives profitability through five forces, entry barriers, and rivalry, using examples like airlines and semiconductors to illustrate monopoly rents and coordination.

Explore firm capabilities through capability analysis and the resource-based view, linking value chain activities to cost and demand advantages and VRIN conditions.

Identify valuable competitive positions by applying Porter's generic strategies—cost leadership, differentiation, focus low cost, and niche—across broad or narrow markets, using strategic maps, strategic groups analysis, and environmental analysis.