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FREE COURSE: Foundational Marketing Concepts
Rating: 4.4 out of 5(114 ratings)
2,349 students

FREE COURSE: Foundational Marketing Concepts

Learn Branding, Marketing Strategy, and Digital Marketing Basics in this Comprehensive Course with Expert Insights
Created byRocky Zou
Last updated 2/2025
English
English [Auto],

What you'll learn

  • Develop a clear and inspiring brand vision and mission statement
  • Create a cohesive brand identity, including logo, color palette, typography, and voice
  • Identify your ideal target customer
  • Select key marketing channels to reach your target market
  • Position and differentiate your brand away from competitors
  • Describe the components of an effective product strategy
  • Understand different pricing strategies and their impact on consumer behavior

Course content

2 sections • 11 lectures • 1h 50m total length

  • Building Your Brand, Pt. 16:00

    Identify your brand's story, mission, and tone, then design your logo and color palette in Canva to create a distinctive, easily recognizable identity for your business.

  • Identifying Your Target Market4:10

    Identify your target market through market research and customer personas, using demographics, geographic, psychographic, and behavioral insights to craft detailed personas like Ellis for targeted marketing.

  • Marketing Channels3:39

    Analyze audiences to narrow marketing channels, balancing social media, print, radio, and TV, and tailor them to personas like Alice in New York.

  • Market Positioning and Differentiation5:25

    Position and differentiate your brand by conducting a SWOT analysis to map strengths, weaknesses, opportunities, and threats, then identify market gaps and craft a spike that stands out.

  • The 5 P's of Marketing6:11

    Explore the five P's of the marketing mix: product, price, place, promotion, and product service management, and learn how to tailor offerings, pricing, channels, and touchpoints to meet customer needs.

  • Brand Strategy Interview with Brad Taylor, former VP of Sales at Coca-Cola43:27

    Explore brand strategy with a Coca-Cola veteran, defining your core strength and brand type—product-led, story-led, experience-led, or price-led—and mapping the four questions to growth.

Requirements

  • No prior marketing experience needed. Just bring yourself, a note-taking device, and an eagerness to learn!

Description

Welcome to Foundational Marketing Concepts! In this course, we'll cover everything from market segmentation to situational analysis that will help you begin your marketing journey. Whether you're a small business owner, self-made entrepreneur, or aspiring marketer, this course will help introduce you to the basic principles that all top-tier businesses and marketing agencies use to craft compelling ads and pull in millions of dollars in sales. Plus, stay until the last lesson for an exclusive interview on brand strategy with Brad Taylor, former VP of Sales at the Coca-Cola Company. So, sit back, relax, and take some notes!

Why choose this course?

  • Fast.

    • Learn all the marketing principles you need in just 30 minutes total. Each bite-sized lesson sits at 5 minutes max so that you can get back to all the other important things you're doing.

  • Full.

    • In just 6 lessons, we'll cover all the marketing principles you need to become a self-sufficient business owner. From brand strategy to situational analyses, this course has all the info you need to succeed.

  • FREE.

    • Zero in on what matters most. This course is designed to streamline your learning and directly enhance your marketing prowess, all at no cost. Get focused, get skilled, and get going.

Who this course is for:

  • Small business owners looking to learn marketing basics to launch their first ad campaigns

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