Foundation Customer Experience Masterclass
What you'll learn
- Understand what customer experience is
- Understand what employee experience is
- Understand the business eco-system and what all the parts are
- Understand where to start when you want to transform your customer or employee experience
- No requirements. This course is for people that have no prior knowledge of the subject.
This course is an introduction to understanding the customer and employee experience. It is simplistic but powerful in how it defines the concepts that are necessary to build a strong foundation in order to transform the customer and employee experience through service design methods.
After watching this masterclass, I want you to feel more confident and more courageous to take part in conversations about customer and employee experiences. I want you to have the foundational knowledge to know when and where to ask for help and which steps to take to get closer to activating a remarkable experience for your brand.
Help me to make the world a kinder, more understanding and a little simpler place by applying specific service design methods.
Who this course is for:
- Novices starting a career as a Customer or Employee Experience practitioner
I am a brand and business innovator who obsesses over how customers connect with brands. I find meaning in designing engaging customer experiences that creates value for brands and their customers.
I guide brands on how to design their distinctive tone and emotions they want to evoke in spoken, written and digital communication. I help both corporations and people find their purpose. I love solving lots of small problems that make a big difference.
My aim every day is to combine my skills and experience to grow my client's businesses through showing them how to solve problems for their customers.
I hold a degree in business economics and computer science.
I write for various publications and speaks at conferences around the globe. I transforms people through experiential education programmes and personal coaching.
A Brand Wizard and Authenticity Champion, Johan sparks the heartbeat behind customer and employee experience innovation. Specializing in client journeys, community management and Brand Warrior ™ facilitation, Johan focuses on creating a world of trust between clients, customers, brands and people, by designing intuitive interventions and experiences which connect and ignite purpose. With an in-depth understanding of the worlds of photography, digital marketing, and customer experience, Johan has a unique eye for communication and implementation design. He also has a distinctive taste for life, and is an experienced winemaker and cooking workshop host.
An Experience Architect and Prophet for Purpose, Mareli builds substance and significance into human-to-human, brand-to-customer, and brand-to-employee relationships. Skilled in marketing, corporate communications, coaching, facilitation, and dry humour, Mareli is experienced in designing meaningful customer and employee journeys that inspire, unite, and align both brands and people. With knowledge on both consumer neuroscience and the fundamentals of organization and relationship systems coaching, she helps brands arm themselves with unique tools to transform their internal culture. With a mission to make the world a more honest, open, and passionate place, she is also a life-enthusiast, and rides a motorcycle as well as facilitates Laughter Yoga.