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Social Media Marketing of Weixin
Rating: 4.5 out of 5(14 ratings)
602 students

Social Media Marketing of Weixin

For skill upgrading personal, digital marketing learners
Last updated 12/2017
English

What you'll learn

  • Marketing

Course content

5 sections162 lectures5h 23m total length
  • Content0:34
  • What is WeChat2:52
  • What are the two main types of WeChat accounts?0:31
  • WeChat Personal Account0:54
  • WeChat Functions Overview1:11
  • WeChat Functions Overview0:42
  • WeChat Functions Overview1:01
  • How to download WeChat App and register a personal account?1:08
  • How to download WeChat App and register a personal account?1:20
  • How to professionalize your profile photo for business?1:27
  • How to set your WeChat ID?1:01
  • How to find your own personal account QR code?1:03
  • How to create an initial WeChat client base from your Mobile Contacts?1:26
  • How to create an initial WeChat client base from your Mobile Contacts?0:54
  • How to create an initial WeChat client base from your Mobile Contacts?1:27
  • How to label and categorize your WeChat clients?1:09
  • How to share client's name card to your teammate?1:01
  • How to share client's name card to your teammate?0:57
  • How to send text message to clients?0:43
  • How to send voice message to clients?0:43
  • Why QR code is important?0:48
  • How to use WeChat to scan QR code?0:50
  • How to create WeChat group?1:24
  • How to create WeChat group?1:04
  • How to manage a group?1:20
  • How to add friend into group or delete friend from group?1:30
  • How to stick important friend/group or useful official account on top of chattin1:57
  • How to mute a group?0:58
  • How to interact effectively with your WeChat clients?1:00
  • How to save interesting GIF stickers for future interactive communication?0:39
  • How to send Hongbao(Red Packet)?1:26
  • How to start a conference voice/video meeting call?1:15
  • How to send meeting location to client or Real-Time guide your client?1:21
  • How to send contract/important photo with original quality to client?1:36
  • How to shoot a short product/service video to share with clients?0:57
  • How to delete or ban contacts?0:56
  • How to transfer documents from PC to Mobile/Mobile to PC Without Cable?0:49
  • How to transfer documents from PC to Mobile/Mobile to PC Without Cable?1:13
  • WeChat Moments0:31
  • WeChat Moments1:10
  • How to check client’s Moments?0:44
  • How to utilize the client Network through Moments function?1:30
  • How to like or comment on friends’ Moments?1:04
  • How to scan/search to find WeChat Official Account and follow it?1:19
  • How to scan/search to find WeChat Official Account and follow it?0:40
  • How to scan/search to find WeChat Official Account and follow it?1:10
  • How to share Official Account articles to Moments?1:10
  • How to use Shake function find new friends?1:18
  • How to find people nearby?1:21
  • How to activate an additional function?1:03
  • How to activate an additional function?0:45
  • How to use Message in a Bottle function?1:16
  • How to use Message in a Bottle function?1:18
  • WeChat Official Account0:35
  • What is the difference between Personal Account and Official Account?2:02
  • What is WeChat Official Account?0:36
  • Different Types of Official Account1:01
  • Different Types of Official Account0:43
  • Different Types of Official Account1:12
  • How to set up an Official Account?0:22
  • How to set up an Official Account? - Login0:47
  • Getting Started with your Official Account0:35
  • How to set up an Official Account? -Setup0:40
  • How to set up an Official Account? -Change account icon0:34
  • How to set up an Official Account? -Change account icon0:45
  • How to set up an Official Account? -Change account icon0:45
  • How to set up an Official Account? -Download QR code0:46
  • How to set up an Official Account? -Download QR code0:55
  • How to set up an Official Account? -Set WeChat ID0:32
  • How to set up an Official Account? -Set WeChat ID0:30
  • How to set up an Official Account? -Set WeChat ID0:35
  • How to set up an Official Account? -Set WeChat ID0:33
  • How to set up an Official Account? -Change account Introduction1:18
  • How to set up an Official Account? -Change account Introduction0:26
  • How to set up an Official Account? -Change account Introduction0:26
  • Content Marketing and Why Content Marketing1:02
  • What is Content Marketing0:57
  • The Power of Article Creation in WeChat1:00
  • Checklist 1: WeChat Article Headline1:05
  • WeChat Article: Headline Guidelines1:08
  • WeChat Article: Headline Guidelines0:56
  • Headline Type 1: Direct & Straightforward1:00
  • Headline Type 2: Hidden Meaning0:55
  • Headline Type 3: Problem Solving1:10
  • Headline Type 4: Authoritative1:17
  • Headline Type 5: Suspense0:59
  • Headline Type 6: Creative1:25
  • Headline Type 7: Insights0:55
  • WeChat Article Headline: In Summary1:05
  • Checklist 2: Content Presentation is King1:41
  • WeChat Article Copy: No Advertising Allowed1:10
  • WeChat Content Guidelines: In Brief (1)2:18
  • WeChat Content Guidelines: In Brief (2)0:45
  • WeChat Content Guidelines: In Brief (3)0:52
  • WeChat Content Guidelines: In Brief (4)0:50
  • WeChat Content Guidelines: In Brief (5)1:21
  • WeChat Content Guidelines: In Brief (6)1:03
  • Reasons for Following Official Accounts0:48
  • Reasons for Owning an Official Account0:49
  • Investments by Official Account Owners0:55
  • Tips and Tricks - Choose Subscription or Service Account1:52
  • Make WeChat Moments Work Harder1:13
  • Focus on What is Important1:12
  • Turn Mobile Contacts to WeChat Friends1:11
  • Gain More Eyeballs for Every Article1:02
  • Create a Buzz0:59
  • Do Soft or Smart Advertising1:20
  • Develop a Catchy Article Headline0:50
  • Understand What Counts1:02
  • Dare to be Shocking and Controversial1:18
  • Write Well Thought-out Article Abstract0:55
  • Be Creative in Writing Article Abstract1:00
  • Use URL Shorteners1:39
  • Add Your Own Comments1:13
  • Write Captivating Introduction & Abstract1:12
  • Convert Article into a Series0:56
  • Write Useful Content1:08
  • Launch Campaigns to Engage Followers0:51
  • Don’t Create The Same Old Stuff1:23
  • Personify your Official Account & Content1:11
  • Practise User Base Segmentation0:54
  • Share your Content at the Right Time1:27
  • Understand Photo Placement1:14
  • Time Your Content Broadcast0:50
  • Get Your Audience to Create Content1:03
  • Increase Engagement with New Friends1:18
  • Link your QQ and WeChat Account1:10

Requirements

  • Basic smart phone and computer knowledge

Description

This course is meant to teach students Social Media Marketing of Weixin from basic entry level to high level, and to teach students from Weixin Personal Account to Weixin Official Account. Learners will have a full understanding of Weixin and how Weixin Social Media Marketing could benefit them. Through a combination of theory learning and practical hands-on, students will be able to define their Social Media Marketing objectives and metrics for success by developing their own customer database.

With Weixin, more focused and targeted consumer groups are selected and this will help expand your business in a brand new way. With more professional guide and experience learnt, Weixin will become your future powerful marketing tools.

Who this course is for:

  • Individuals
  • Property / Insurance agents
  • Marketing executive
  • SMEs
  • MNCs
  • Government Agencies