Social Media Marketing of Weixin
For skill upgrading personal, digital marketing learners
Created by WeMediaTech Pte. Ltd.
30-Day Money-Back Guarantee
What you'll learn
- Marketing
Requirements
- Basic smart phone and computer knowledge
Description
This course is meant to teach students Social Media Marketing of Weixin from basic entry level to high level, and to teach students from Weixin Personal Account to Weixin Official Account. Learners will have a full understanding of Weixin and how Weixin Social Media Marketing could benefit them. Through a combination of theory learning and practical hands-on, students will be able to define their Social Media Marketing objectives and metrics for success by developing their own customer database.
With Weixin, more focused and targeted consumer groups are selected and this will help expand your business in a brand new way. With more professional guide and experience learnt, Weixin will become your future powerful marketing tools.
Who this course is for:
- Individuals
- Property / Insurance agents
- Marketing executive
- SMEs
- MNCs
- Government Agencies
Course content
5 sections • 162 lectures • 5h 23m total length
- Preview00:34
- 02:52What is WeChat
- 00:31What are the two main types of WeChat accounts？
- 00:54WeChat Personal Account
- 01:11WeChat Functions Overview
- 00:42WeChat Functions Overview
- 01:01WeChat Functions Overview
- 01:08How to download WeChat App and register a personal account?
- 01:20How to download WeChat App and register a personal account?
- 01:27How to professionalize your profile photo for business？
- 01:01How to set your WeChat ID?
- 01:03How to find your own personal account QR code?
- 01:26How to create an initial WeChat client base from your Mobile Contacts?
- 00:54How to create an initial WeChat client base from your Mobile Contacts?
- 01:27How to create an initial WeChat client base from your Mobile Contacts?
- 01:09How to label and categorize your WeChat clients?
- 01:01How to share client's name card to your teammate?
- 00:57How to share client's name card to your teammate?
- 00:43How to send text message to clients?
- 00:43How to send voice message to clients?
- 00:48Why QR code is important？
- 00:50How to use WeChat to scan QR code?
- 01:24How to create WeChat group?
- 01:04How to create WeChat group?
- 01:20How to manage a group?
- 01:30How to add friend into group or delete friend from group?
- 01:57How to stick important friend/group or useful official account on top of chattin
- 00:58How to mute a group?
- 01:00How to interact effectively with your WeChat clients?
- 00:39How to save interesting GIF stickers for future interactive communication?
- 01:26How to send Hongbao(Red Packet)?
- 01:15How to start a conference voice/video meeting call?
- 01:21How to send meeting location to client or Real-Time guide your client?
- 01:36How to send contract/important photo with original quality to client?
- 00:57How to shoot a short product/service video to share with clients?
- 00:56How to delete or ban contacts?
- 00:49How to transfer documents from PC to Mobile/Mobile to PC Without Cable?
- 01:13How to transfer documents from PC to Mobile/Mobile to PC Without Cable?
- 00:31WeChat Moments
- 01:10WeChat Moments
- 00:44How to check client’s Moments?
- 01:30How to utilize the client Network through Moments function?
- 01:04How to like or comment on friends’ Moments?
- 01:19How to scan/search to find WeChat Official Account and follow it?
- 00:40How to scan/search to find WeChat Official Account and follow it?
- 01:10How to scan/search to find WeChat Official Account and follow it?
- 01:10How to share Official Account articles to Moments?
- 01:18How to use Shake function find new friends?
- 01:21How to find people nearby?
- 01:03How to activate an additional function?
- 00:45How to activate an additional function?
- 01:16How to use Message in a Bottle function?
- 01:18How to use Message in a Bottle function?
- 00:35WeChat Official Account
- 02:02What is the difference between Personal Account and Official Account？
- 00:36What is WeChat Official Account?
- 01:01Different Types of Official Account
- 00:43Different Types of Official Account
- 01:12Different Types of Official Account
- 00:22How to set up an Official Account?
- 00:47How to set up an Official Account? - Login
- 00:35Getting Started with your Official Account
- 00:40How to set up an Official Account? -Setup
- 00:34How to set up an Official Account? -Change account icon
- 00:45How to set up an Official Account? -Change account icon
- 00:45How to set up an Official Account? -Change account icon
- 00:46How to set up an Official Account? -Download QR code
- 00:55How to set up an Official Account? -Download QR code
- 00:32How to set up an Official Account? -Set WeChat ID
- 00:30How to set up an Official Account? -Set WeChat ID
- 00:35How to set up an Official Account? -Set WeChat ID
- 00:33How to set up an Official Account? -Set WeChat ID
- 01:18How to set up an Official Account? -Change account Introduction
- 00:26How to set up an Official Account? -Change account Introduction
- 00:26How to set up an Official Account? -Change account Introduction
- 01:02Content Marketing and Why Content Marketing
- 00:57What is Content Marketing
- 01:00The Power of Article Creation in WeChat
- 01:05Checklist 1: WeChat Article Headline
- 01:08WeChat Article: Headline Guidelines
- 00:56WeChat Article: Headline Guidelines
- 01:00Headline Type 1: Direct & Straightforward
- 00:55Headline Type 2: Hidden Meaning
- 01:10Headline Type 3: Problem Solving
- 01:17Headline Type 4: Authoritative
- 00:59Headline Type 5: Suspense
- 01:25Headline Type 6: Creative
- 00:55Headline Type 7: Insights
- 01:05WeChat Article Headline: In Summary
- 01:41Checklist 2: Content Presentation is King
- 01:10WeChat Article Copy: No Advertising Allowed
- 02:18WeChat Content Guidelines: In Brief (1)
- 00:45WeChat Content Guidelines: In Brief (2)
- 00:52WeChat Content Guidelines: In Brief (3)
- 00:50WeChat Content Guidelines: In Brief (4)
- 01:21WeChat Content Guidelines: In Brief (5)
- 01:03WeChat Content Guidelines: In Brief (6)
- 00:48Reasons for Following Official Accounts
- 00:49Reasons for Owning an Official Account
- 00:55Investments by Official Account Owners
- 01:52Tips and Tricks - Choose Subscription or Service Account
- 01:13Make WeChat Moments Work Harder
- 01:12Focus on What is Important
- 01:11Turn Mobile Contacts to WeChat Friends
- 01:02Gain More Eyeballs for Every Article
- 00:59Create a Buzz
- 01:20Do Soft or Smart Advertising
- 00:50Develop a Catchy Article Headline
- 01:02Understand What Counts
- 01:18Dare to be Shocking and Controversial
- 00:55Write Well Thought-out Article Abstract
- 01:00Be Creative in Writing Article Abstract
- 01:39Use URL Shorteners
- 01:13Add Your Own Comments
- 01:12Write Captivating Introduction & Abstract
- 00:56Convert Article into a Series
- 01:08Write Useful Content
- 00:51Launch Campaigns to Engage Followers
- 01:23Don’t Create The Same Old Stuff
- 01:11Personify your Official Account & Content
- 00:54Practise User Base Segmentation
- 01:27Share your Content at the Right Time
- 01:14Understand Photo Placement
- 00:50Time Your Content Broadcast
- 01:03Get Your Audience to Create Content
- 01:18Increase Engagement with New Friends
- 01:10Link your QQ and WeChat Account
Instructor
WeMediaTech Pte. Ltd.
![WeMediaTech Pte. Ltd.](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.5 Instructor Rating
- 26 Reviews
- 574 Students
- 3 Courses
WeMediaTech Pte Ltd, incorporated in 2015, is the leading company in providing Weixin marketing solution and advanced multilingual platform.
We empower clients to leverage on our advanced features in our platform to maximize Weixin official account. Our clients include Individuals, Small Medium Enterprises, Multi-National Corporations and Government Agencies.
We wish to have a wonderful collaboration with you!