Social Media Marketing of Weixin

Learn how to customize personal accounts for business use, leverage chat features, and set up official Weixin accounts with their core functions.

Explore how WeChat blends messaging with social features—voice messages, walkie-talkie broadcasts, profiles, photo sharing with filters, shake-to-connect, and drift bottle messages—fueling its global expansion beyond China.

Identify the two main types of Weixin accounts: a personal account for individual use and an official account for business and promotion.

Explain how a WeChat personal account enables text messages, video conferencing, voice messaging, and sharing moments, photos, and videos, with a user base over 963 million and Singapore's large audience.

Discover how WeChat functions create a super app, with moments for status sharing, versatile chat and payments, easy integrations for calling, and a thriving online store.

Discover voice chat as a walkie talkie alternative when networks are slow, and learn to make video calls, live chats, voice calls, and conference calls with business contacts and clients.

Explore WeChat moments for sharing phone-captured events with friends. Engage the chat features, look around to find nearby friends, shake to connect, and link with Facebook contacts.

Download the WeChat app from Google Play or the Apple App Store, then open it. Sign up for a personal account or sign in if you already have one.

Learn how to download the WeChat app, switch region settings, enter your mobile number, receive and enter a verification code, and complete personal account registration.

Learn to professionalize your business profile photo by updating your Weixin profile, tapping the three dots, and choosing to take a photo or select from an album.

Set up your profile photo, then create a unique WeChat ID that is alphanumeric with an optional underscore, no spaces or special characters, and adjust if taken.

Find your personal QR code in your profile by tapping my QR code, then use the top-right three dots to share it, adjust its style, or save to your phone.

Create your initial WeChat client base from mobile contacts via the check tab or the contacts tab, then invite or scan to add nearby friends and locate official accounts.

Leverage existing mobile contacts by granting access in settings, filter and display your phone book, and build an initial WeChat client base from reachable contacts.

Discover how to create a WeChat client base by prompting contact access, adding contacts via green button, notifying names for friend requests, and expanding your network with a 20-per-day limit.

Learn to label and categorize WeChat contacts to differentiate friends from client contacts, create aliases for contacts, and set up tasks like VIP clients or colleagues for streamlined workflows.

Share a contact card with teammates by tapping the plus sign at the bottom right and selecting the contact cut option. Choose the contact, optionally add a message, and send.

Learn to share a client's name card with a teammate by opening the context profile from the context tab, and using the contact cut option to send the card.

Open a chat by tapping a friend's name, tap the message box to reveal the keyboard, type your text, and tap send to reach your friends or clients.

Open chat with a client from the context tab, tap the audio icon in the bottom left, then hold and release to send a voice message.

Discover why the QR code matters for Weixin: scan to automatically add contacts, join group chats, login to services, and follow official accounts.

Learn how QR codes let users easily connect, by tapping the top-right icon to open the QR code scanner, scanning a code, and automatically adding contacts.

Create a WeChat group quickly by tapping the plus sign to start a new chat or group chat, then join a private group with a four-digit password.

Learn to create a WeChat group without face-to-face contacts by adding non-friends, selecting contacts in chat, and naming or pinning the group to the top.

Learn to manage a Weixin group as owner: use the top-right menu to adjust settings, confirm invitations as members join, and enforce verify invitations while noting ownership cannot be transferred.

Learn how the group owner adds friends with the plus sign and confirms with okay, then removes members with the minus sign and green delete button using group qr code.

Stick important friends, groups, and official accounts to the top of the chat list to keep them visible and easy to access.

Learn how to mute a Weixin group by locating the group in your chat list, opening the group page, and turning on mute notifications with the slider.

Interact effectively with your WeChat clients by using emojis and stickers to convey emotion beyond text, and curate custom stickers under the hot category.

Learn how to save gif stickers you love for future interactive chats by selecting a sticker and adding it to your favorites under the hot category.

Link your bank account in China to send red packets in chat, enter an amount, and add a personal message. Note new account users in Singapore cannot access this feature.

Learn to initiate voice and video calls on weixin to conduct conference calls with clients, using profile pages, chat windows, or the plus button.

Learn how to send a meeting location to clients using send location and real-time location in chats, enabling you to share current points and track proximity for meetings.

Learn to send contract and important photos in original quality via chat by selecting full-resolution images from your phone and sending them, avoiding compression or distortion.

Master shooting a short product or service video for clients by opening a chat, choosing the camera, recording or capturing, and sending or retaking as needed.

Delete or block a contact by opening their profile, going to settings, and activating the block so they cannot message you or see your moments.

Discover wireless document transfer between pc and mobile without cables by scanning a qr code on your computer, connecting the devices, and displaying your chat interface on the computer screen.

Initiate file transfer between PC and mobile via the chat app's file transfer option, selecting documents, photos, or videos to send, and reverse transfer from mobile to PC.

Discover WeChat Moments, the feature similar to Facebook's timeline for sharing significant events, illustrated by an official video introducing its moments function.

Learn how WeChat Moments supports social media marketing on Weixin to engage audiences, build brand reach, and optimize content strategy.

Review your client's moments page to see recent activity. In the context tab, open the profile and select album to view all moments posted by Joe Klein.

Open the discover tab, choose moments, capture or select photos, add a personal message, and send to share with your contacts and followers on Reach.

Learn to like or comment on friends' moments in Weixin by tapping the heart or comment icon in the moments page, typing your message, and sending your response.

Learn how to follow WeChat official accounts by scanning QR codes: open the follow menu, tap the plus sign, choose the QR code option, and align the code to scan.

Learn to find a WeChat official account by searching for its ID, then use the plus sign in the top right corner to select contacts to follow.

Learn how to craft problem solving headlines using how, why, what, where, and who to engage readers and promise clear answers.

Learn how to share official account articles to moments on Weixin to maximize reach through viral sharing, using the top-right menu and optional comments.

Learn to expand your social network on Weixin by using the shake function in the discovery tab to find and connect with others shaking their phones, then start chatting.

Learn to find wheelchair users nearby via the discover tab and location features, filter by mails only, female only, or greetings, and clear your location.

Navigate settings to activate additional functions in Weixin, enable or disable features, and personalize your account with options like language and text size for a friendlier user experience.

Learn to enable or disable features by selecting a disabled item, using the enable button on the next screen, which moves the feature into enable list and into discovered features.

Learn to use the message in a bottle feature on Weixin: access via the discover tab, choose from three options, record with hold-to-talk or type with the keyboard, and send.

Learn to use the message in a bottle feature to connect with new friends on Weixin: pick up bottles, read messages, reply if interested, or throw back.

Explore the WeChat official account and discover how it offers businesses strong marketing and promotional options beyond personal accounts.

Compare personal versus official Weixin accounts: personal accounts serve individuals to text and share moments, while official accounts help brands reach followers with push notifications and redirects to websites.

Inspect how a WeChat official account presents branding elements, including a profile photo (your own image or a logo), a business name, an ID, and a short introduction.

Choose a China official account over overseas accounts to let Chinese wheelchair users follow you, unlocking greater marketing leverage and access to the vast China market with subscription options.

Compare subscription and service official accounts on Weixin: subscription accounts have daily broadcasts but lower visibility; service accounts offer higher visibility with advanced features and a monthly broadcast limit.

Explore the official account types in social media marketing of Weixin: subscription accounts ideal for publishing to customer followers, and service accounts offering broader customer service and interactive features.

Learn how to set up your official account by visiting the provided URL and logging in with your ID and password.

Learn to secure an official account by scanning the official code with an admin account to verify legitimacy and rights to changes, and set up the admin account first.

Log in to your official account and explore a three-column interface that reveals the functionalities to set up your official account, including the left-column house setting option.

Configure your official account by setting the account photo or icon, embedding it in the QR code, and providing the account name, ID, and a short business introduction.

Set up your Weixin official account and use your own photo as the account icon to reflect your branding. Click the blue change icon on the right to update image.

Select EMH from your file folder; system displays images in shapes: large square, small square, and circle; choose an image that fits all shapes, then click green box at bottom.

Choose an image that displays well in shapes; if not, select a different image. EMH appears on your official account; scan the Q code and press confirm (second green button).

Set up your official Weixin account by downloading QR code images in five sizes, saving them to a file folder, and storing copies in your phone photo album.

Learn how to set up an official account and use QR codes on business cards, mobile invites, and banners to invite customers to scan and add you to contact list.

Set up the official WeChat account by configuring the WeChat ID, which must be alphanumeric and may not include spaces or special characters.

Verify your identity and rights to modify your official Weixin account by scanning the QR code with your admin account when making changes.

Enter your WeChat ID on the next screen, ensuring it stays within 20 characters, and note you may change it only once per year.

Set up your id and consider using the go back button if you change your mind. But once you confirm, your id can be changed only once a year.

Explore how sensational headlines grab attention by invoking emotions to entice readers, but learn to use them sparingly to protect credibility and sustain audience engagement.

Enter your brief introduction in the text box to capture a snapshot of the products and services you provide for your official Weixin account.

Complete the official account setup on Weixin and recognize the final steps that conclude your account configuration.

Discover why content marketing matters as audiences favor articles over corporate advertisements, a trend highlighted by a 2011 Custom Content Council study showing more than 70 percent prefer articles.

Content marketing creates and distributes entertaining and helpful content for customers, guiding them to your brand site to capture leads, sell products, and grow reach, recognition, customer base, and loyalty.

Explore the power of article creation in content marketing, where high quality content keeps readers reading, clicking, and sharing to go viral. Use a checklist for effective content marketing.

Create a compelling WeChat article headline to guide reader engagement, because weak headlines deter readers even for well-written content, and avoid sensationalism or big claims.

Craft concise, clear, descriptive headlines under thirty two characters that evoke emotion, entice readers, and hint at the article while staying intriguing.

Learn guidelines for honest WeChat headlines that deliver on the promise with effective phrases like five skills you cannot do without and seven reasons why you need.

Explore the direct and straightforward headline type that clearly tells readers what the article is about, leaves no ambiguity, and sets expectations for what readers will learn.

Explore hidden meaning in headlines, using indirect titles to spark curiosity and arouse reader desire, and learn how teasers prompt article engagement.

Headline type 3 engages readers with problem solving by using how, why, what, where, and who questions to open the reader's mind and promise answers.

Establish authority and thought leadership in your Weixin content by crafting authoritative headlines that show expert insights, address what to do and what not to do, and note negative bias.

Craft suspenseful headlines to intrigue readers and drive clicks, marking urgency and importance while avoiding false promises and maintaining honest, reader friendly wording.

Craft type six creative headlines that resonate with readers and convey knowledge. Use spicy tips and controversial angles while ensuring the headline accurately reflects the article and answers readers' questions.

Discover how headline type 7 reveals a writer's ideology, beliefs, principles, and cultural heritage in practice. Show clear benefits in your headlines to give readers a reason to continue.

Craft headlines that draw readers in. Avoid headlines promising outrageous benefits not fulfilled by the copy; headlines play an integral role in an article's success and readers' perception.

Present content well to differentiate your article with a captivating introduction. Include images at the start and end to boost views and use headers, subheadings, colors, and arrows.

WeChat article copy must exclude advertising and regulate external links off Weixin servers. Violations incur penalties, including IP blocks and permanent bans for official and open platform accounts.

This lecture reviews WeChat content guidelines, forbidding explicit incentives to share or follow, including rewards, compulsory forwards, and emotional blackmail, with examples like cash prizes, vouchers, and loyalty points.

Review content guidelines and prohibit urging readers to subscribe to articles or follow accounts for quiz answers or cash prizes, and respect permission to continue activities.

the lecture outlines three prohibitions on using games or personality quizzes to engage Weixin users, except for officially developed and promoted games by the recheck team, including fortune-telling features.

Explore WeChat content guidelines that reject misleading, fraudulent, and harassing headlines and advertisements. Flag false health product claims, medicines, and food that violate laws, including fake customer service and internet-currency.

WeChat content guidelines prohibit misleading or sensationalized article titles and offensive content, including violence, privacy violations, sexual content, and illegal drug references.

Summarizes guidelines on collection, storage, use, and transmission of user data without consent, and requires informing users how data including mobile number, password, identity number, and address will be used.

Investigate why users follow official accounts on Weixin to gain market insights and access services, including consultation services and government services.

Owning an official account enables broadcasting messages for marketing and facilitates customer interaction, with additional benefits in consultation, e-commerce, customer service, big data analysis, and hiring of townlands.

Explore 2017 investment patterns of official Weixin accounts, showing 35% below 10,000 renminbi, 21% 10,000–100,000, 5% 100,000–500,000, and 3% above 500,000.

Explore tips for smart use of Weixin official accounts and compare subscription versus service accounts to decide if social media marketing suits your small business.

Leverage WeChat Moments to boost engagement by enabling users to post images, text, comments, and share articles and links, and encourage readers to forward before sharing to improve articles.

Focus on what is important by prioritizing reader interaction over data analysis, grow readers and fans, and convert them into good friends who follow your official Weixin account.

Turn mobile contacts into WeChat friends to reach veterans and convert readers, while respecting the 5000-friend limit; if needed, open a second account to sync your friends list for broadcasts.

Discover a smarter way to gain eyeballs for every article by sharing it with friends and responding to the article itself, not to friends' comments, to boost visibility.

Learn to spark a buzz when an article gets no reaction by adding thoughtful comments that provoke curiosity and encourage readers to share.

Explore soft or smart advertising that avoids hard selling, invites questions, and guides readers to read the article before considering Prada purchases.

Develop a catchy article headline to boost open rates by focusing on the first 10 words, since only those words appear in reminders.

Understand how open rates hinge on the article headline, the abstract, and the featured image, with the headline contributing 50 percent and both the abstract and image 25 percent each.

Explore how shocking and controversial headlines grab attention and evoke emotions to boost initial views, while using sensationalism sparingly to maintain long-term credibility on Weixin.

Write a well thought out article abstract to boost the open rate of your article and show respect for your audience, avoiding default, generic abstracts.

Explore creative approaches to writing effective article abstracts by selecting the two most persuasive views and arousing readers' interest with controversial opinions, including an outlandish claim to peak curiosity.

Use URL shorteners to convert long, complex URLs into concise, aesthetically pleasing links that encourage readers to open and read, with PayPal automatically shortening URLs when used.

Add your own comments when sharing your article or moments to boost authenticity, build reader trust, and encourage more readers to read and follow, boosting visibility.

Craft a captivating introduction and abstract to optimize how your article is shared, as the first 36 words appear in notifications and the abstract may become the notification.

Convert articles into a two-part series on a weixin official account to boost engagement, virality, and followers by delivering original content in stages.

Create highly relevant, actionable content that provides practical value, increasing the likelihood of going viral as readers share helpful information.

Launch campaigns to engage followers with well thought out tactics, avoiding gimmicks like 'follow this account', since publicising your official account on prominent sites alone won't convert followers.

Create fresh content that stands out and goes viral by doing something that's never been done before, engaging emotions to prompt shares, instead of rehashed material, and build content calendar.

Personify your official account and content by maintaining a cohesive theme across an article series while keeping content fresh, and consider an out-of-character or shocking announcement to spice up campaigns.

Differentiate your personal friend contacts from your user contacts to practice effective user base segmentation. Select and send articles to the correct database to prevent spamming and avoid blacklisting.

Post content during the most active times for your target audience to boost reach and sustain sharing, using a time range like 8–10 a.m. or 8–10 p.m.

Master optimal photo placement for Weixin moments by using a nine-photo limit arranged as three rows of three to avoid blank boxes and preserve aesthetic appeal.

Time your content to reach audiences at moments by pairing articles with visuals, first sharing the featured image, then following up with content and comments to remind others to read.

Encourage your audience to create content to drive engagement beyond sharing by leveraging user-generated content that sparks curiosity and invites participation from friends and followers.

Use the like button to boost engagement with new friends on Weixin, building relationships through simple approval and shared interests, while reading content before you like to avoid appearing insensitive.

Link your QQ account to promote your QQ ID and grow friends; once you reach 5,000, create another account and link it to run campaigns across both accounts' databases.