For Entrepreneurs - A 12 Step Formula For PR Mastery
3.6 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
67 students enrolled

For Entrepreneurs - A 12 Step Formula For PR Mastery

A surefire and proven method to get top media publications to write about your product or service.
3.6 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
67 students enrolled
Created by Eli Regalado
Last updated 9/2016
English
English [Auto-generated]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Effectively pitch the media to get coveted placements in top publications
  • The hidden benefits of PR for your company (other than sales)
  • How to craft a compelling email pitch to a journalist
  • How to guarantee coverage for your company
  • What kind of materials to prepare
  • The death of the press release
  • Advanced techniques (Newsjacking and others) that can lead to massive amounts of coverage.
  • How to contact journalists and track if they're reading your emails
  • How to find journalists who are influential but no one knows about
  • How to spy on your competition and see what's working for them
Requirements
  • A general understanding of the web and email
Description

This course is a lightening fast way to start landing big media outlets even if you have never pitched the media before and don't know where to start.  It gives you the formula I use for every project and every client.  Using this exact formula and method my clients have received coverage in The New York Times, TechCrunch, Gizmodo, The Washington Post, Mashable, Popular Mechanics, Wired, and a whole lot more.  

If you want to get media coverage and don't have time to read countless books on the subject, consider this the Cliff Notes shortcut version to doing so!

Master Public Relations (PR) Quickly Using the Magnetic Public Relations Method

You will learn the following:

  • The hidden benefits of PR for your company (other than sales)
  • How to craft a compelling email pitch to a journalist
  • How to guarantee coverage for your company
  • What kind of materials to prepare
  • The death of the press release
  • Advanced techniques (Newsjacking and others) that can lead to massive amounts of coverage.
  • How to contact journalists and track if they're reading your emails
  • How to find journalists who are influential but no one knows about
  • How to spy on your competition and see what's working for them


After taking this course you will be able to effectively plan and run and end to end PR campaign for your business.  Heck, you might even like it so much you start doing it for other businesses too!  I did!  

Happy Pitching!

Eli Regalado

Who this course is for:
  • Entrepreneurs and those who can't afford to pay $5000+ a month for an agency
Course content
Expand all 14 lectures 01:45:14
+ Building Your PR Plan
7 lectures 43:52
Building Media List
08:23
Building out your media list keywords
06:25
Linkedin
04:29
How to Pitch
09:49
Longtail with backlinks
06:05
Facebook Hack
06:33
Buzzsumo
02:08
+ Valuable Interviews From Experts
3 lectures 44:20

I sat down with former Mashable editor Pen Parr to learn about how Captivology is used to introduce new products to the market.  This interview is a goldmine of PR stuff for you to use!

Ben Parr 1
11:34
Ben Parr 2
11:51