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Food Business Framework: Selling Food or Beverages on Amazon
Rating: 4.2 out of 5(35 ratings)
3,229 students

Food Business Framework: Selling Food or Beverages on Amazon

Blueprint for setting up your account, un-gating your product, and building your amazon product page.
Created byJordan Buckner
Last updated 6/2018
English
English [Auto],

What you'll learn

  • At the end of this course you will have a setup Amazon seller account and a great product listing.
  • Choosing between Fulfilled by Amazon (FBA) or Fulfilled by Merchant (FBM) Services
  • Best practices for creating a high converting product listing
  • How to un-gate your food product to sell on Amazon

Course content

2 sections • 16 lectures • 31m total length

  • Introduction1:55

    Learn how food and beverage brands can sell on Amazon, set up accounts, choose fulfillment options, and optimize product pages to convert traffic into sales.

  • Why You Should Sell on Amazon1:44

    Discover why selling on Amazon suits food and beverage brands, with top five grocery categories growing over 30 percent year over year on a trusted marketplace.

  • Setting Up Your Seller Account2:29

    Set up a professional Amazon seller account and choose between fulfillment options, noting vendor central is retired for new brands and focusing on seller central.

  • Getting through the Un-Gating Process1:52

    Navigate Amazon's grocery ungating process by providing a vendor invoice or FDA facility registration proof. Include FDA dietary ingredient notification if you work with a contract manufacturer, and expect resubmissions.

  • Seller Central: Choosing FBM or FBA2:26

    Compare fbm and fba to decide who warehouses, who ships, and how fees affect profit, using the Amazon profitability calculator to estimate outcomes.

  • Product Considerations6:11

    Assess Amazon product considerations for selling beverages and liquids, including glass bottle limits and double-sealed packaging. Learn expiration, shelf-life rules, temperature ranges, and performance targets critical for FBA and FBM.

Requirements

  • Have an existing packaged food business. Helpful if you are already selling online, at retail, or at farmer's markets.

Description

This course is designed for entrepreneurs and sales managers looking to sell their shelf stable food or beverage products on Amazon. You’ll get the most out of this course if you already have a product that you’re selling in retail stores, farmer’s markets, or your own e-commerce site. I’ll specifically be talking about strategies for brand owners, though if you are a 3rd party seller, you can use many of the strategies here too.

I'll give you a blueprint for

  1. Setting up your Seller Account
  2. Un-Gaiting your Product
  3. Create a High Converting Amazon Product Page


Who this course is for:

  • Food entrepreneurs or businesses looking to sell on Amazon

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