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Business Industry Management Consulting

FMCG for Management Consultants and Business Analysts

Practical guide how to analyze in Excel and improve consumer goods business during consulting project
Rating: 4.4 out of 54.4 (155 ratings)
1,743 students
Created by Asen Gyczew
Last updated 2/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Model consumer goods (FMCG) business in Excel
  • Analyze sales and marketing in FMCG
  • Increase profits by optimizing sales and marketing in consumer goods business
  • Analyze supply chain in FMCG
  • Improve supply chain in consumer goods business
  • Reduce costs and improve results in consumer goods business especially in FMCG

Requirements

  • Basic or intermediate Excel
  • Basic knowledge of economics or finance

Description

What is the aim of this course?  

Consulting projects especially when it comes to consumer goods business are very demanding. The two most complicated areas are sales and marketing and supply chain. During consulting projects I have seen business analysts and management consultants struggling with understanding the business fast enough to deliver value to the customer. This course will give you the knowledge and insight into real life case studies that will make your life during a consulting project in a consumer goods business much easier.  

This course will help you drastically improve your knowledge and skills in analyzing and improving Fast Moving Consumer Goods businesses (FMCG). It is designed for people who want to become management consultants, business analysts or have to run and optimize FMCG businesses on daily bases. In the course you will learn 3 things:  

  1. How to model FMCG business in Excel  

  2. How to improve sales and marketing in order to increase margin and profit  

  3. How to improve supply chain in order to increase margin and profit  

The course is based on my 14 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from Retail, FMCG, SMG, B2B and services sector that I worked for. On many occasions I had to optimize also sales and marketing of the businesses I was responsible for.  On the basis of what you will find in this course I have trained over 100 consultants, business analysts and managers who now are Sales and Marketing Directors, Operational  Directors, COO, Investment Directors, Directors in Consulting Companies, Supply Chain Directors, Board Members etc. On top of that my courses on Udemy were already taken by more than 42 000 students.

I teach through cases, so most of the lectures are case studies showing some business problems solved in Excel. There will be also overview of main challenges in sales and marketing as well as supply chain typical for FMCG. To every lecture you will find attached  (in additional resources) the Excels shown in the lecture so as a part of this course you will also get a library of ready-made analyses that can, with certain modification, be applied by you in your work.  

Why I decided to create this course?  

Consulting projects especially when it comes to consumer goods business are very demanding. The two most complicated areas are sales and marketing and supply chain. During consulting projects I have seen business analysts and management consultants struggling with understanding the business fast enough to deliver value to the customer. The course will give you the knowledge and insight into real life case studies that will make your life during a consulting project in a consumer goods business much easier. Thanks to this course, you will know what and how to do during a consulting project devoted in a FMCG company. I will show you also how to model FMCG business in Excel.  

To sum it up, I believe that if you want to build or to find improvements in FMCG business you should master techniques related to analyzing and optimizing sales and marketing as well as supply chain. That is why, I highly recommend this course not only to consultants or business analyst that have to advice their customer but also to owners, founders of businesses as well as directors.  

In what way will you benefit from this course?   

The course is a practical, step by step guide loaded with tones of analyses, tricks, hints that will significantly improve the speed with which you find and analyze FMCG business. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:   

  1. How to understand and improve sales and marketing in FMCG   

  2. How to understand and improve supply chain in FMCG   

  3. How to model FMCG business in Excel   

You can also ask me any question either through the discussion field or by messaging me directly.  

How the course is organized?   

The course is divided currently in 5 sections and I will be adding new sections to address other important issues. Currently you will find the following sections:  

  • Introduction. We begin with little intro into the course      as well as some general info on production  

  • Modeling FMCG business in Excel. In the second section I will show you how      to model in Excel FMCG business. You will also get as a part of it Excel      files to play with. I will use an example cosmetics business  

  • Sales and Marketing in FMCG. In this section I will show you examples      of analysis of sales and marketing in FMCG business. This will give you a      good idea on what to concentrate during a consulting project  

  • FMCG - Examples of business analyses of      Supply Chain. In the section 4 I will show you examples of analysis of supply chain in FMCG      business. This will give you a good idea on what to concentrate during a      consulting project   

I will be adding new sections and lectures in the coming months  

   

You will be able also to download many additional resources  

  1. Excels with analyses shown in the course  

  2. Presentation of slides show in the course  

  3. Links to additional presentations and movies   Links to books worth reading

Who this course is for:

  • Management Consultants
  • Business Analysts
  • Directors
  • Startups founders
  • Controllers

Course content

5 sections • 61 lectures • 3h 14m total length

  • Preview02:33
  • Preview01:47
  • Preview01:40
  • What to do if a blurry image appears
    02:04
  • How to find additional resources
    01:05

  • Preview00:51
  • Preview03:01
  • Introduction to modeling FMCG in Excel
    00:32
  • Preview01:52
  • Preview02:26
  • FMCG business model in Excel - Fixed and Variable Production Costs
    03:25
  • FMCG business model in Excel - Gross Margin
    02:17
  • FMCG business model in Excel - Cost of sales and marketing and Net Margin
    02:44
  • FMCG business model in Excel - Net Margin
    01:44
  • FMCG business model in Excel - Head Office costs
    00:56
  • FMCG business model in Excel - P&L
    02:23

  • Preview01:03
  • Overview of Sales in FMCG
    01:35
  • Overview of Marketing in FMCG
    04:16
  • Main challenges in sales and marketing in FMCG
    03:11
  • Introduction to cases for FMCG
    01:21
  • Sales channel analysis - case in FMCG
    03:06
  • How to expand the brand – Introduction
    02:38
  • How to expand the brand – Solution – Part 1
    03:29
  • How to expand the brand – Solution – Part 2
    02:57
  • Sales force efficiency analysis – Introduction
    02:18
  • Sales force efficiency analysis – Solution – Unit Cost
    02:16
  • Sales force efficiency analysis – Solution – ABC analysis of Current Solution
    03:01
  • Sales force efficiency analysis – Solution – more on Current Solution
    02:33
  • Sales force efficiency analysis – Solution – Margin Maximazation
    02:48
  • Sales force efficiency analysis – Solution – Specialization
    03:50
  • Sales force efficiency analysis – Solution – Summary
    02:21
  • Sales force efficiency analysis – Practical Tips
    03:27
  • Preview01:02
  • Preview04:04
  • Preview03:32
  • How to find the white spaces untouched by your brand – Solution – Presentation
    02:07
  • How to analyze the motivation system of sales force – Introduction
    03:42
  • How to analyze the motivation system of sales force – Solution
    03:39
  • Juice producer – motivation system of sales force – Introduction
    02:32
  • Juice producer – motivation system of sales force – Solution - Area Manager
    04:30
  • Juice producer – motivation system of sales force – Solution - Sales Rep
    02:12

  • Preview00:46
  • Overview of Supply Chain in FMCG
    01:41
  • Main challenges in Supply Chain in FMCG
    04:40
  • Preview01:39
  • Preview06:24
  • Chicken Producer - Top-down approach - Tips how to do it
    11:21
  • Chicken Producer - Top-down approach - Solution
    05:28
  • Chicken Producer - Fuel usage - Introduction
    03:46
  • Chicken Producer - Fuel usage - Tips how to do it
    05:04
  • Chicken Producer - Fuel usage - Solution
    02:31
  • Chicken Producer - Overtime analysis - Introduction
    04:06
  • Chicken Producer - Overtime analysis - Tips how to do it
    04:36
  • Chicken Producer - Overtime analysis - Solution
    02:48
  • Preview04:28
  • Juice Producer - Simulation - Tips how to do it
    08:23
  • Juice Producer - Simulation - Solution
    08:33
  • Optimal production batch analysis - FMCG
    06:37
  • 2-stage production planning
    05:32

  • Bonus Lecture: up to 90% discounts for all my courses
    01:14

Instructor

Asen Gyczew
Expert in performance improvement, turnaround and startups
Asen Gyczew
  • 4.3 Instructor Rating
  • 13,364 Reviews
  • 87,214 Students
  • 50 Courses

Expert in performance improvement, scaling businesses, and turning-around companies with significant experience both in management as well as in supervision of medium size companies (EUR 20 – 500 million) and startups. I have trained in person over 100 consultants, business analysts, and managers who now are Investment Directors, CEO, Partners in PE and VC funds, Sales and Marketing Directors, Operational  Directors, COO, Directors in Consulting Companies, Supply Chain Directors, Board Members, etc. On top of that my courses on Udemy were already taken by more than 84 000 students including people working in McKinsey, EY, Walmart, Alvarez & Marsal, Bain, PwC, Deloitte, Accenture, Dell, Adidas, Naspers, Walgreens, Orange, Citigroup, Cisco, IBM, and many others.


Functional experience:
performance improvement, strategy development, startups, intrapreneurship, post-merger integration and cost reduction, due diligence, turn-arounds, PMO; 

 Industry experience: SMCG (domestic appliances, furniture, ceramic tiles), FMCG (cosmetics, juice, meat), retail (electronics, convenience shops, pharmaceuticals, DIY, vending, fashion, toys), B2B (aluminum system, plywood, alcohol, reagents, loading systems), services (MRO, consulting, outsourcing) 

Countries: Poland, Serbia, Russia, Ukraine 

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