FMCG for Management Consultants and Business Analysts
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Try Udemy for Business- Model consumer goods (FMCG) business in Excel
- Analyze sales and marketing in FMCG
- Increase profits by optimizing sales and marketing in consumer goods business
- Analyze supply chain in FMCG
- Improve supply chain in consumer goods business
- Reduce costs and improve results in consumer goods business especially in FMCG
- Basic or intermediate Excel
- Basic knowledge of economics or finance
What is the aim of this course?
Consulting projects especially when it comes to consumer goods business are very demanding. The two most complicated areas are sales and marketing and supply chain. During consulting projects I have seen business analysts and management consultants struggling with understanding the business fast enough to deliver value to the customer. This course will give you the knowledge and insight into real life case studies that will make your life during a consulting project in a consumer goods business much easier.
This course will help you drastically improve your knowledge and skills in analyzing and improving Fast Moving Consumer Goods businesses (FMCG). It is designed for people who want to become management consultants, business analysts or have to run and optimize FMCG businesses on daily bases. In the course you will learn 3 things:
How to model FMCG business in Excel
How to improve sales and marketing in order to increase margin and profit
How to improve supply chain in order to increase margin and profit
The course is based on my 14 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from Retail, FMCG, SMG, B2B and services sector that I worked for. On many occasions I had to optimize also sales and marketing of the businesses I was responsible for. On the basis of what you will find in this course I have trained over 100 consultants, business analysts and managers who now are Sales and Marketing Directors, Operational Directors, COO, Investment Directors, Directors in Consulting Companies, Supply Chain Directors, Board Members etc. On top of that my courses on Udemy were already taken by more than 42 000 students.
I teach through cases, so most of the lectures are case studies showing some business problems solved in Excel. There will be also overview of main challenges in sales and marketing as well as supply chain typical for FMCG. To every lecture you will find attached (in additional resources) the Excels shown in the lecture so as a part of this course you will also get a library of ready-made analyses that can, with certain modification, be applied by you in your work.
Why I decided to create this course?
Consulting projects especially when it comes to consumer goods business are very demanding. The two most complicated areas are sales and marketing and supply chain. During consulting projects I have seen business analysts and management consultants struggling with understanding the business fast enough to deliver value to the customer. The course will give you the knowledge and insight into real life case studies that will make your life during a consulting project in a consumer goods business much easier. Thanks to this course, you will know what and how to do during a consulting project devoted in a FMCG company. I will show you also how to model FMCG business in Excel.
To sum it up, I believe that if you want to build or to find improvements in FMCG business you should master techniques related to analyzing and optimizing sales and marketing as well as supply chain. That is why, I highly recommend this course not only to consultants or business analyst that have to advice their customer but also to owners, founders of businesses as well as directors.
In what way will you benefit from this course?
The course is a practical, step by step guide loaded with tones of analyses, tricks, hints that will significantly improve the speed with which you find and analyze FMCG business. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:
How to understand and improve sales and marketing in FMCG
How to understand and improve supply chain in FMCG
How to model FMCG business in Excel
You can also ask me any question either through the discussion field or by messaging me directly.
How the course is organized?
The course is divided currently in 5 sections and I will be adding new sections to address other important issues. Currently you will find the following sections:
Introduction. We begin with little intro into the course as well as some general info on production
Modeling FMCG business in Excel. In the second section I will show you how to model in Excel FMCG business. You will also get as a part of it Excel files to play with. I will use an example cosmetics business
Sales and Marketing in FMCG. In this section I will show you examples of analysis of sales and marketing in FMCG business. This will give you a good idea on what to concentrate during a consulting project
FMCG - Examples of business analyses of Supply Chain. In the section 4 I will show you examples of analysis of supply chain in FMCG business. This will give you a good idea on what to concentrate during a consulting project
I will be adding new sections and lectures in the coming months
You will be able also to download many additional resources
Excels with analyses shown in the course
Presentation of slides show in the course
Links to additional presentations and movies Links to books worth reading
- Management Consultants
- Business Analysts
- Directors
- Startups founders
- Controllers
In this section we will move to products. The first one to be discussed are FMCG products. I will show you the main challenges they are facing, KPIs that matter in B2C service, examples of companies. As an example I will show you how to model in Excel Cosmetics business.
I will shortly go through things that are important in other FMCG.
I will show you in this lecture what KPIs, drivers are important for the FMCG model and how do they generated the end results – operating profti
In this lecture I will go briefly through the main assumptions for the model that we will work on in Excel. I will also go through the first sheet in which I generate the sales
In this section I will show you examples of analysis of sales and marketing in FMCG business. This will give you a good idea on what to concentrate during a consulting project
Most producers / brand owners operate using many sales channels: wholesalers, own shops, e-commerce, marketplace etc. It makes sense to check how profitability looks across channels and what can e done to improve overall situation. I will show you how it cane be done with a simple Excel analysis and a pivot table. I will go also try to demonstrate what kind of conclusions can you draw and what should be your next steps, on the basis of the results you are getting form the analyses
Let’s have a cosmetics producer and see where is the potential for development. We will analyze the sales by regions and try to find how much more we can sell in each and every region.
In this lecture I will show you how to solve the case shown in the previous lectures.
In this lecture I will show you how to solve the case shown in the previous lectures.
- I will show you examples of analysis of supply chain in FMCG business. This will give you a good idea on what to concentrate during a consulting project
I will show you in short here what cases we will do in this section
During this lecture I will show you how on basis of small number of data create a model which will show you how logistics costs are created, on what stage and what is the biggest drivers. This in turn will enable you to apply 80/20 rule
In this case we will do the simulation of the whole logistics system and show you how to choose from many options
2-stage production planning (planning for assembling and bundles). In many cases you have to first prepare the components and then on the basis of this produce the end product. This requires certain amount of additional planning, especially taking into account that the same component can be in different end-products. I will show you here on the basis of example of cosmetics producer how to create such a production plan, assuming optimal production batches for components and taking into account the inventories.