
Welcome to Flowcode University! We're so excited to have you on board. The following lectures will teach you everything you need to know about Flowcode's Offline to Online (O2O) technology.
There are quizzes and assignments following each section. Your instructor is readily available to help answer any questions you have along the way.
Get started & good luck!
In this lecture we'll cover:
What a QR code is
QR vs. Flowcode
Barcode vs. QR code
How QR codes work
Who invented QR codes
In this lecture we'll cover:
What Offline to Online is
Review a case study
Why Offline to Online is important
How to build an Offline to Online strategy using Flowcode
Choosing a Flowcode plan is a necessary step in completing this course. Be sure to email your instructor if you need assistance choosing the right plan for you!
The secret to accumulating scans and audience engagement is an effective design. Watch the video to learn more about the best practices you should follow when designing and printing out your Flowcode!
All of Flowcode's paid plans include an artist-designed Flowcode. This means that a member of our design team will carefully curate a beautifully branded Flowcode design so that it blends seamlessly with your marketing materials.
It's time to create a Flowcode QR code using the design & print best practices that you've learned in Section 2.
There many different scan destinations that your Flowcode can scan to. Be sure to check out our playlist on Youtube that breaks down all of the different scan destination and how to connect your Flowcode to the one that's right for you!
In this lecture, you'll learn everything you need to know about creating a mobile-optimized landing page for your business using Flowpage. Flowpage is an easy-to-use no code platform that can be created in under 60 seconds!
You can leverage Flowpage to feature your contact information, build your CRM, promote your products and more.
This video will teach you everything you need to know about how to create a Flowpage. You can access the youtube video under "resources".
Within Flowcode, there are two main analytics dashboards: Flowcode and Flowpage. Both of these dashboards have relatively similar metrics, but highlight the data respective to each specific product. Watch the video to learn more.
This video will walk you through step-by-step instructions on how to navigate the Flowcode analytics dashboard.
Need to create multiple unique Flowcode's at one time? Flowcode offers a bulk creation tool directly in the platform that allows you to generate multiple Flowcodes at one time, with the same design.
If you're looking for more advanced bulk creation functionality, be sure to reach out to your instructor to learn more about the Flowcode API.
If you want to create a Flowcode that redirects to a different destination based on time of day, day of week, or scanner's device type, add a Smart Rule. Smart Rules are included with the Flowcode Pro (add link to /pro page) plan, allowing you to set custom conditions for your codes.
Many people are concerned about potential privacy issues when they scan a QR code. It’s a reasonable fear: any link or digital content can expose the user. That’s why Flowcode is designed to be fully compliant with applicable consumer privacy laws.
In an age where people’s personal information is a hot commodity, it’s crucial to handle data in a transparent and secure manner. Flowcode provides that — unlike standard QR codes, which may present a privacy risk! Watch the video to learn more about Flowcode's privacy policy.
Welcome to Flowcode University! By taking this course, you'll become a certified expert in Offline to Online ('O2O') marketing using Flowcode's unique suite of tools.
What is Flowcode? Flowcode creates direct to consumer connections through dynamic QR code technology and fully customizable landing pages. Our technology is backed by real-time data, analytics and robust reporting capabilities allowing you to track the engagement your campaigns receive in the real world. Flowcode also integrates with the major companies you use to run your business, from CRM platforms to automation tools.
Who does this course benefit? Any business or individual who cares about connecting with their customers instantly will benefit from this course. Resellers and consultants will also find value in this certification in order to strengthen their credibility when going to market with Flowcode. This is a one-size-fits all course, so don't hesitate to share it amongst your peers and colleagues.
How is Flowcode different from competition? While there are multiple QR code generator platforms available, not all offer the same services and privacy protection. If you’re searching for a platform that provides enhanced customization features, real-time data, integrations, and GDPR and CCPA privacy protection, Flowcode is the best option for you and your clients.
Who is Flowcode for? From Fortune 500s to neighborhood coffee shops, Flowcode serves a wide range of businesses, creators, and companies of all sizes. Common industries where you’ll see Flowcodes are entertainment, event, sports, real estate, consumer packaged goods, design — but the list goes on. Virtually every industry can benefit from using Flowcode QR codes to connect with their audience. Afterall, we work with over 3 million creators.
This course is completely FREE and is meant for those interested in creating quality connections with their consumers.