Floral Design 101

Discover the dynamic global flowers industry, from floral design and care to distribution and delivery, and explore careers across production, retail, events, and education.

Learn about the three main branches of the floral industry—the grower, the wholesaler, and the retailer—and how they connect through distribution and supply of flowers and related supplies.

Explore how floral designing uses flowers, plant material, and decorations to balance and create attractive, visually appealing arrangements through the designer's vision and floral arranging principles.

Discover how to send flowers locally or internationally by choosing a florist, selecting an arrangement and delivery date, adding a note, and completing checkout with payment.

Explore how flowers decorate weddings, events, and cakes, gift loved ones on Valentine's Day or birthdays, and support fragrance in perfume, cosmetics, spa, worship, health, and healing.

trim stems with sharp scissors and place in water, changing it daily to keep flowers fresh; remove leaves below water, cut at a 45-degree angle, and use preservative.

Explore the diverse foliage used by florists, from leather leaf and eucalyptus to ivy and bear grass, highlighting texture, shape, and contrast in arrangements.

Explore balance in solo floral design by mastering physical balance for stability and visual balance, including symmetrical, asymmetrical (open), and radial concepts to create eye-friendly compositions.

Learn how to prepare wet floral foam and choose the right vase for floral design 101.