Crack the Code of Flexible Packaging – Tools, Costs & Growth
What you'll learn
- Understand the fundamentals of flexible packaging — including material types, structures, and industry-specific applications across food, chemical, and export s
- Choose the right packaging materials for different product types using real-world criteria like shelf life, barrier performance, and cost-efficiency.
- Identify and solve common packaging problems such as poor sealing, printing defects, or freshness loss — using smart, field-tested solutions.
- Calculate and optimize packaging costs using practical tools like the Rotogravure Cost Model and learn how small adjustments impact pricing.
- Work effectively with local and international suppliers by asking the right technical and commercial questions to ensure consistent quality and delivery.
- Leverage digital tools and automation in packaging decisions — including online estimators and problem finders that reduce guesswork and improve speed.
- Apply packaging strategies to support business growth — with tips on supplier relationships, cost reduction, export compliance, and quality assurance.
Requirements
- No prior packaging experience is required — this course is designed to be beginner-friendly yet rich in professional insights.
Description
This course is designed for professionals working in packaging, marketing, product development, or procurement who want to understand flexible packaging from a practical, decision-making perspective. It’s built around real tools, real examples, and industry experience — not academic theory.
You’ll learn how to choose the right materials, understand cost drivers, and avoid common packaging mistakes that lead to waste, poor shelf performance, or customer complaints. We’ll cover flexographic, rotogravure, and digital printing, material structures, barrier properties, and supplier negotiations. You’ll also explore real-world packaging tools like calculators, estimators, and smart checklists.
One core goal is to help you make confident packaging decisions faster, especially when working under time or budget constraints.
You’ll also see how AI and automation can reduce guesswork in selecting designs, calculating costs, and troubleshooting packaging problems. This includes export packaging needs, machine compatibility, inventory issues, and sustainability concerns.
The course is created by Mohamed Assad, a flexible packaging strategist and founder of PackagingMarket net, known for developing smart B2B packaging tools.
By the end of the course, you’ll be able to:
Select the right film structure for any product
Estimate packaging cost with accuracy
Communicate better with suppliers
Use digital tools to reduce errors and delays
Learn to treat packaging as a growth lever, not just a cost.؟
Who this course is for:
- Manufacturers and production managers who want to improve packaging quality, reduce costs, and avoid common technical issues. Buyers and procurement officers looking to make smarter, faster material decisions without relying entirely on suppliers. Marketing and business development professionals who want to understand packaging's impact on branding, product shelf life, and customer satisfaction. Startup founders, entrepreneurs, and exporters in the food, chemical, or consumer goods sectors seeking practical packaging strategies. Anyone curious about flexible packaging and how it can become a competitive advantage — whether you're in sales, design, or operations.
Instructor
- 4.7 Instructor Rating
- 3 Reviews
- 25 Students
- 1 Course
Mohamed Assad is a business development strategist and flexible packaging expert with over 9 years of hands-on experience in B2B marketing, product development, and cost optimization across multiple industries including packaging, real estate, and tech solutions.
He is the founder of PackagingMarket net and the creator of smart tools like the Rotogravure Cost Model, Smart Packaging Problem Finder, and UX Pack Estimator, designed to simplify technical decisions and reduce waste in the packaging process.
With a background in marketing strategy, data-driven decision-making, and AI-powered automation, Mohamed specializes in bridging the gap between technical packaging knowledge and real-world business impact.
His mission is to empower manufacturers, marketers, and product developers to make smarter, faster, and more profitable packaging choices — without getting lost in complexity.
Whether you're looking to cut costs, improve product shelf life, or choose the right supplier, Mohamed brings practical tools and strategic insights to help you succeed.