Learning to see how ideas spread: Five graphs
What you'll learn
- The five big ideas: Production adoption, The Chasm, Gartner Hype, The Long Tail, and Positioning
- Why we get confused by time and distributions
- How to really and truly understand how and way your ideas can spread
- The smallest viable audience
Requirements
- None
Description
There are five (almost six) graphs that changed the way I see our culture and how our ideas spread:
Rogers' Diffusion of Innovations
Moore's Crossing the Chasm
The Gartner Hype Cycle
Anderson's The Long Tail
My take on The Tip
and Trout and Ries' work on Positioning
Each of these graphs leads to an a-ha, a chance to do better work and to cause the change we seek to make.
Often, though, we get stuck. Stuck because it's easy to nod and say we 'get it' but the picture might get in the way of our understanding.
This 28 minute course will make it easier to find the wisdom.
It also comes with a extra 9 minute rant on the Ideavirus. Along with a link on how to get your copy for free.
* * *
Seth Godin is the author of some of the bestselling marketing books of all time. In this fast-moving course, he explains the five graphs that give us an innate understanding of how ideas spread, how we find customers and most of all, how we serve people by helping them find what they're looking for. A graph we don't really understand is not the map and guide it could be. This quick course helps you see what you've been missing.
Who this course is for:
- If you want to spread an idea, change the culture, lead a brand, succeed as a freelancer or make your non-profit more successful, it helps to see how it all works.
Instructor
- 4.5 Instructor Rating
- 24,017 Reviews
- 84,582 Students
- 11 Courses
World-renowned entrepreneur, best-selling author, and speaker
More than 100,000 students online...
Seth is an entrepreneur, best-selling author, and speaker who knows what it takes to succeed in business and to be your own boss. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).
The penultimate one is called THIS IS MARKETING and it's been a #1 bestseller in its category in the USA, Italy and Korea. And out in late 2020 is THE PRACTICE. Find out more at seths.blog/ThePractice
Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). This real-world entrepreneurial experience is what makes him the ideal teacher for those who wish to forge their own career path.
By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.
In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In 2018, he was inducted in the plain old Marketing Hall of Fame. He might be the only person in both... Now he has joined the talented instructors on Udemy to share his wealth of knowledge and experience with those who are ready to start a freelancing career or enhance an existing one.