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150 Million Dollar Fitness Sales Formula
Rating: 4.5 out of 5(20 ratings)
908 students

150 Million Dollar Fitness Sales Formula

Discover the formula I've used to sell over 150 million dollars in fitness w/out high pressure tactics or being sleazy
Created byIan Weinberg
Last updated 3/2025
English

What you'll learn

  • How to sell fitness services such as Personal Training, Bootcamps, CrossFit, & gym Memberships,
  • How to avoid the most common objections at the end of the sale.
  • How to overcome the most frequent objections.
  • How to cultivate the right mindset for fitness sales.

Course content

3 sections18 lectures53m total length
  • Conviction1:21

    Lesson One - Conviction. The most important and underrated component of selling fitness.

  • External Environment1:37

    External environment. Selling begins the moment your prospect walks in the door. 

  • Internal Environment1:32

    Internal environment. The environment you project is as important as what your selling. 

  • 80/20 Rule2:02

    80/20 Rule - where is the attention going?

  • Objection Cleansing1:49

    Objection cleansing- preventing objections from sneaking up later.

  • Controlling the Convo3:27

    Controlling the convo- and directing it towards where you want it to go.

  • Mining for Goals4:23

    Mining for goals- how to really know why your prospect is there.

  • Changing Their Life4:10

    Changing their life- future forecasting their life.

  • The Biggest Obstacle2:25

    Biggest obstacle- labeling their biggest obstacle.

  • Health Concerns?1:08

    Health concerns- getting a full picture.

  • Formula for Success4:31

    Formula for success- how will you help them?

  • Demo Workout1:25

    Demo workout- get them to try the kool aid.

  • Confirm Success0:57

    Confirming success- the most important yes you can get before the close.

  • The Close2:32

    The close- you must ask.

  • Remorse Removal1:14

    Remorse removal- preventing cancels

Requirements

  • No prior fitness experince or sales experience needed. This will teach the very beginner and have new insights for the seasoned pro

Description

Discover the formula I've used to sell over 150 million dollars in fitness with out high pressure tactics, being sleazy, or dropping your prices!

The cool thing about this fitness sales formula is you can apply it to any sort of fitness service or product, and because it is a teachable formula, it's something you can learn, modify, and fit to your style and service and be super successful.

I've already trained hundreds of personal trainers, Bootcamp Caches, Online fitness coaches, Gym Owners, and gym sales reps to utilize this formula with great success, both in person and on the phone, which means you'll easily be able to learn it as well. These skills will help you sell 1 on 1 personal training, group training, gym memberships, supplements, and fitness products.

Selling fitness is one of the most important things you can master, because it gives you the opportunity to literally help someone live healthier, happier, longer lives and if you are a great Coach, you need to become great at selling fitness so you can help more people.

In fact, I would argue if you can help people with your program and services, you should help people. It becomes your duty, obligation, and responsibility. So, you must learn this formula.

This formula is the result of thousands and thousands of consultations across many different markets, with many different types of people, with many different budgets and is guaranteed to help you close more clients.

You’ll learn how to prepare yourself, your sales space, and the questions to ask, during the sales process. You’ll understand how to remove objections before they even come up, and how to make sure you’re new clients aren’t leaving with any buyers remorse.

From before the sale to after the sale, this video series covers it all.


Who this course is for:

  • Fitness Business Owners, Coaches, Sales Reps