Finding Your Goldilocks Niche
4.2 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13 students enrolled

Finding Your Goldilocks Niche

Creating an Profitable Digital Marketing Strategy
4.2 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13 students enrolled
Created by Xan Hong
Last updated 4/2019
English
English [Auto]
Current price: $15.99 Original price: $24.99 Discount: 36% off
13 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • How to develop an effective digital marketing strategy
Requirements
  • A laptop or desktop with access to the internet
Description

The success of your digital marketing efforts has just as much if not more to do with the work you put in well before you place your first ad.  It's about taking the time to identify your "Goldilocks Niche" and building your digital marketing strategy around it.  Not all niches were created equal:  some niches are too narrow while some niches are too broad.  This course will walk you through the process of identifying profitable niches and then developing your digital marketing strategy. 

Who this course is for:
  • Experienced or new small business owners looking to improve or create their digital marketing strategy
Course content
Expand all 9 lectures 53:52
+ Introduction
1 lecture 01:36

This portion of the course will summarize the learning objectives of the course as well as introduce the instructor. 

Preview 01:36
+ Why is it important for you to find a niche?
1 lecture 04:50

This portion of the course discusses the benefits of identifying a niche for your business. 

Preview 04:50
+ What is a "Goldilocks Niche?
1 lecture 05:18

This section compares niches to the three bowls of porridge from the story of Goldilocks and the Three Bears, and what makes some niches more attractive than other niches. 

Preview 05:18
+ How do you identify a "Goldilocks Niche"?
3 lectures 22:56

This section will list out characteristics that will make a "Goldilocks Niche" most attractive.   It also lays out a variety tools and questions that can be used to identify potential niches to evaluate. 

Elements of good "Goldilocks Niche" and tools that can be used to identify one
08:59

This section will walk you through how you can use the Google Ads Keyword Planner to identify and evaluate potential "Goldilocks Niches". 

Using Google Ads Keyword Planner to Identify Potential "Goldilocks Niches"
07:54

This section will describe how Competitive Conceptual Mapping and SWOT Analysis can be used to identify and evaluate potential "Goldilocks Niches". 

Using Competitive Conceptual Mapping and SWOT Analysis
06:03
Take the time to use the Competitive Concept Map Document in the Resources section to map out some of your competitors using a variety of factors on your factors. Try to identify potential "Goldilocks Niche" opportunities.
Competitive Conceptual Map
1 question
Perform a SWOT analysis on your business.
SWOT Analysis
1 question
+ You've identified a potential "Goldilocks Niche", now what?
3 lectures 19:12

This sections what are the next steps and decisions to make after you've identified your "Goldilocks Niche". 

You’ve identified a“Goldilock Niche”, now what?
07:29

This section walks you through how you should evaluate different social media platforms to target based on your product or service and target market(s). 

How to evaluate different social media platforms
05:26

This section summaries the steps you'll need to take to develop your overall digital marketing strategy. 

Conclusion
06:17