Finding a unique niche to build a successful business

In this course, we will cover analyzing your competitors and defining what makes your brand unique. You will create customer personas and mood boards that will help focus your marketing efforts. I will guide you through the process of naming your business, trademarking your name, and crafting a brand story that resonates with your niche.

What Exactly Is a Niche?

You’ll hear the word “niche” thrown around often when you’re starting your business, but it’s important to define the term and understand what it means and how it applies to your business.

In business, “niche” means two things—the specific group of people to whom you’ve chosen to sell and market your products, and the unique benefit or advantage you offer that’s different from your competitors. You’ll need to consider both sides to find your niche.

Another way of thinking about your niche is, “Who am I selling to and how am I solving their problem in a way that my competitors aren’t?” If you can offer a group of people a unique solution to their most pressing problem, your brand will be far more likely to succeed.

I’ve included worksheets and resources to help you through the process. By the end of this course, you will have a strong and well thought-out foundation from which to build your brand and you will be well on your way to creating a thriving business.