
Discover cost-effective client sourcing through professional associations, learn to locate industry associations and member directories, and build a targeted list to validate a viable niche for content marketing.
Discover how professional associations become powerful lead sources for content marketing writing, and learn to map industry associations and access their member directories.
Find member directories within professional associations to access company names, addresses, and contact details, using websites, Google advanced search, and Excel files for targeted outreach.
Build a master spreadsheet of professional associations in your target industry, capturing names, member counts, and websites to target clients with tailored marketing messages.
Identify b2b clients with targeted mailing lists, learn to select lists by industry and role, and use an online tool to discover potential clients; assess niche viability.
Explore data cards for renting mailing lists by reviewing the list source, updates, audience scope, pricing, and Selex options to target the right business prospects.
Explore supplier directories, including the comprehensive oil field service and supply database, to connect buyers with suppliers in an industry, noting they list vendors rather than OEMs or industry leaders.
Explore vendor partner directories to find new clients by tapping partner networks that market a vendor’s products and services. Learn to locate these directories and mine them for leads.
Explore vendor partner directories to find businesses and partners in your industry, using profiles, contact details, and language-specific listings to win clients.
Mine vendor partner directories to find niche clients, using terms like smart cities and intelligent traffic systems, compile a targeted company list, and craft a compelling outreach pitch.
Learn to mine trade show directories for B2B leads by using exhibitor and attendee lists, performing advanced searches by industry and country, and compiling contact details for outreach.
Create a targeted spreadsheet and research trade publications in your chosen industry to estimate subscribers, website visitors, and potential clients in supplier directories, revealing market size.
Find government agency lists that publish company records in your target industry, such as EPA pesticide manufacturers, and use these exhaustive datasets to identify thousands of potential clients.
Discover if a government department publishes a directory of businesses in your target industry for marketing messages. Use Google to locate the agency and review the directory for potential clients.
Learn how regional trade associations—local, industry-focused groups with member lists and in-person events—connect you with potential clients in your city or metro area.
Identify regional trade associations for your target industry, compile member counts into a spreadsheet, and assemble a list of potential clients for outreach.
Identify potential clients by analyzing website technology stacks using tools like Built With. Learn how to uncover which technologies, analytics, hosting, and CRMs websites use to target prospects.
If you want to earn a decent living as a freelance content marketing writer, you must embrace one simple, proven, and indisputable fact.
WEALTHY CONTENT MARKETING WRITERS DON’T USE JOB BOARDS.
Content marketing writers who earn $75,000 a year, $100,000 a year, or even $150,000 a year and more don’t use Upwork. They don’t offer their content marketing writing gigs on Fiverr, for a fiver. They don’t have a profile on Freelance dot com.
Why don’t wealthy content marketing writers use job boards? Three reasons. First, because the level of competition on job boards is brutal. Every job post receives proposals from dozens or even hundreds of other content marketing writers. You can’t possibly stand out amidst all that noise.
Second, because there’s a race to the bottom in rates. Job boards attract businesses who want to pay the lowest possible price for your content marketing writing services. On job boards, you are in direct competition with overseas freelancers who charge a fraction of what you charge. They get the gigs. You go hungry. Or, you lower your rates, YOU get the gigs, and you STILL go hungry.
The third reason wealthy content marketing writers don’t use job boards is simple: they are a massive waste of your life. Spend any time on Upwork, for example, and you’ll discover that you can waste an entire day responding to job posts, crafting customized proposals and pitching your services, and have nothing by the end of the day to show for it except sore fingers. I know writers who have applied to hundreds of jobs on Upwork, let me say that again, hundreds of jobs on Upwork, and they have heard absolutely nothing in response.
If you want to earn a decent living as a freelance content marketing writer, you must shun all the job boards, and find your writing gigs another way. That other way is what I teach you in this course.
Hi, I’m Alan Sharpe, and welcome to my course on finding content-marketing writing clients without job boards. I wrote my first piece of marketing content for pay back in 1989. Today, I make around 150 thousand dollars a year as a freelance copywriter and content marketing writer. And I don’t use a single job board, ever.
The secret to earning decent money as a freelance content marketing writer is to shun job boards and reach out to potential clients directly. When you land clients directly, you have less competition, you earn more, and you take control of your future.
In this course, I teach you where to find content marketing writing clients, including professional associations, mailing list tools, supplier directories, trade publications, trade show directories, trade associations and other uncommon but effective sources. I teach you how to find clients in all the same places where I look for prospects. I have been at this for more than 30 years, and I know all the best places to look. By the end of this course, you will, too.
One thing to know about this course is that I don’t tell you to look for clients in any of the usual places that so-called “experts” tell you to look. I don’t tell you talk to your family and friends, or to join Facebook groups, or to follow people on Twitter, or to attend networking events. WRONG!
If you want to get the same results that mediocre content marketing writers get, keep looking for clients in all the wrong places, including job boards. But if you want to earn six figures or more, do what I teach you in this course. Find your clients yourself by looking in more than a dozen uncommon, but effective places. You’ll find better clients, you’ll earn more money, and you’ll take control of your future.
See you soon.