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30-Day Money-Back Guarantee

This course includes:

  • 3 hours on-demand video
  • 8 articles
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Business Entrepreneurship Startup

How to Find, Evaluate and Launch New Startup Ideas

A comprehensive entrepreneurship course to find business opportunities, evaluate their potential and test with customers
Rating: 4.5 out of 54.5 (1,645 ratings)
15,018 students
Created by Pavel N. | Business | Innovation | Video, Olena T.
Last updated 11/2020
English
English [Auto], Polish [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Spot great business opportunities in everyday life
  • Quickly assess any startup idea and evaluate its market potential
  • Design a process to test a startup idea with real customers
  • Create landing pages, promotional videos and prototypes
  • Implement the best free marketing hacks to attract visitors and convert them into users
  • Understand precisely why some startups succeed and others fail
  • 14,000+ entrepreneurs & 1,400+ ratings!
  • Course material updated regularly
Curated for the Udemy for Business collection

Requirements

  • Interest in startups, technology and entrepreneurship

Description

⭐⭐⭐ Join the biggest startup course on Udemy: 14,000+ entrepreneurs & 1,400+ reviews! From the authors of bestselling courses in Business and Innovation:

Do you want to start your own startup, or learn how it's done? If yes, then this startup course is for you. Here you'll learn how to generate great startup ideas, evaluate their potential and test them with customers in real life. We use hundreds of real life examples to illustrate everything we teach to make it practical and easy to understand. It's all about startups, business, entrepreneurship and technology!   

We strive to provide knowledge in the most concise way : our videos are short and straight to the point, while being full of great content. They are adapted for online learning : our tested methodology is fun and engaging. We want you to get the best online learning experience! This course allows you to find, evaluate and test new startup ideas. You will get two major learning sections:

1) How to find and evaluate new startup ideas:

  • 7 New Ways to Come Up With Great Startup Ideas

  • What Customers Really Want : The Problem-Solution Fit

  • Simple Techniques to Assess Your Market & Competition

  • Fill out your Startup Plan using the Lean Canvas

2) How to test any startup idea with real customers:

  • 4 Ways to Bring Your Product Vision Into Reality

  • In depth : How to Create a Conversion Machine Landing Page

  • In depth : How to Create Cool Promo Videos

  • Best Free Marketing Techniques to Generate Leads

  • Introduction to Content Marketing

This is an entrepreneurship course focused on technology startups, but a lot of the content is also applicable to traditional business. There's a lot of precious knowledge packed inside, so hesitate no more!

(Disclaimer: The "Business Model Canvas" tool used in some parts of this course is used under Creative Commons license and attribution goes to Strategyzer. This course has no affiliation with and is not endorsed by the authors of the Business Model Canvas.)


✅ Created by Business Disruptors

-----------------------------------------------------------------------------------------------

Here are some of our reviews that you can find in the pages below:

★★★★★ "Amazing course. I love how they kept the course to the point and very engaging. One of the best courses that I have taken."

★★★★★ "A fantastic course, and thank you for all the rich information and the creative presentation."

★★★★★ "One of the best courses. I have taken entrepreneurship courses on edX and Coursera also, but this one is unique and the best. It cleared my doubts."

★★★★★ "Very Informative. Easy to understand for someone who know nothing about entrepreneurship/startup."

★★★★★ "It's great, fun and amazing experience learning from these videos."

Who this course is for:

  • Entrepreneurs and Intrapreneurs
  • Anyone interested in startups
  • Anyone who wants to start their own startup

Course content

9 sections • 57 lectures • 3h 6m total length

  • Preview02:38
  • 7 Ways to Come Up With Great Startup Ideas : Part 1
    Preview07:16
  • Preview08:17
  • Preview00:54

  • What Customers Really Want? : Introduction
    03:15
  • What Customers Really Want? : Evaluate the Problem
    04:04
  • What Customers Really Want? : Evaluate the Solution
    03:48
  • What Customers Really Want? : Draw Your Customer Persona
    01:42
  • Practice sheet: Brainstorm about the potential of your startup idea
    01:16

  • What's the Potential of Your Idea on a Global Scale? : Evaluate the Competition
    09:28
  • What's the Potential of Your Idea on a Global Scale? : Evaluate The Market
    07:04
  • Preview01:10
  • A short interruption
    01:17

  • Introduction to the Lean Canvas
    02:59
  • Brainstorming with the Lean Canvas - Part 1
    05:32
  • Brainstorming with the Lean Canvas - Part 2
    06:08
  • Brainstorming with the Lean Canvas - Part 3
    04:12
  • Practice: Download and Fill out the Lean Canvas for your Startup
    00:17

  • What is this all about? - Introduction
    01:43
  • Build a Landing Page to pretend that your startup is a real deal
    04:17
  • Create an exciting Demo Video to show-off!
    02:31
  • Create a Prototype that looks like the real product
    02:51
  • Build a Minimum Viable Product for your Startup
    04:17
  • Practical Activities: Start Building!
    00:19

  • Introduction to Landing Pages
    03:35
  • What's your goal? Choose among these 8 objectives
    03:15
  • Layout Structure Guidelines
    01:00
  • Visuals, Content and Fonts
    02:26
  • Header Image Guidelines to choose the best one
    02:40
  • Headline, Subheadline and Text Copy tricks to increase conversion
    04:14
  • Call to Action for your visitors (+ Recap)
    03:06
  • Bonus Lecture : Introduction to Landing Page Analytics
    04:54
  • Practice: Start building your website using these non-technical website builders
    00:27

  • Introduction to Promo Videos
    01:42
  • How to Film with your Smartphone and not screw up
    02:05
  • Audio Guidelines - be gentle with your viewers' ears
    02:46
  • How to Create Animated Videos With Powerpoint
    02:55
  • How to do Screencasts
    00:51
  • Music & Sound Effects
    00:47
  • How to Edit and Create the Final Video
    03:38

  • Introduction to Free Marketing Techniques
    01:51
  • Get a lot of visitors for a short period of time : Part 1
    06:17
  • Get a lot of visitors for a short period of time : Part 2
    04:19
  • Get a smaller but regular number of visitors : Part 1
    04:11
  • Get a smaller but regular number of visitors : Part 2
    04:54
  • Practice: Drive visitors to your website
    00:28

  • Preview04:09
  • Blog Posts - The fastest way to get started with Content Marketing
    03:51
  • Videos - Use the Power of YouTube search engine
    03:23
  • Downloadables & Lead Magnets - Pay With an Email Address!
    02:59
  • Slideshows - Take advantage of Slideshare traffic
    03:42
  • Memes, GIFs & Infographics - Get silly... or dead serious
    04:35
  • Content Types and Platforms
    05:11
  • Metrics & Sharing Triggers
    02:21
  • Checklist & General Advice
    02:48
  • BONUS: Demystifying the Internet
    01:55
  • Update : Bonus Lecture (Important)
    01:34

Instructors

Pavel N. | Business | Innovation | Video
Reverse Engineering Successful Business Strategies
Pavel N. | Business | Innovation | Video
  • 4.6 Instructor Rating
  • 15,499 Reviews
  • 60,955 Students
  • 12 Courses

I'm a full-time online instructor focused on delivering engaging Business and Innovation courses. I love to reverse-engineer successful business strategies and structure them into comprehensive and useful online courses. You can also follow me on my YouTube channel "Business Disruptors".

I built up my expertise thanks to years of experience with startups and investments, and I'm using the scientific method in business in order to find innovative approaches and doing a lot of research to uncover winning patterns among the most successful companies in the world.

Olena T.
Google Ads Expert and Online Course Creator
Olena T.
  • 4.6 Instructor Rating
  • 29 Reviews
  • 52,752 Students
  • 3 Courses

I run profitable advertising campaigns in many languages for large multinationals, SMEs and local businesses at a Google Ads agency, and I'm happy to share my knowledge on Udemy.

I'm an online course creator since over six years, and have already created many bestselling courses in business, entrepreneurship, innovation management and marketing.

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