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Financial Statement Analysis: Facebook 2021 Case Study
Rating: 4.6 out of 5(17 ratings)
45 students

Financial Statement Analysis: Facebook 2021 Case Study

Financial analysis skills for students & professionals: Analyze real company data, build reports, and interpret results
Created byBitania Amare, FCCA, MCSI
Last updated 4/2025
English
English

What you'll learn

  • Read and interpret Balance Sheets
  • Read and interpret Income Statements
  • Calculate key financial ratios
  • Work comfortably with Microsoft Excel Format spreadsheets in a professional way
  • Perform Financial statement analysis
  • Calculate Liquidity, Solvency, Profitability,
  • Calculate Current Ratios, Debt to Equity Ratio and Gross Margin

Course content

3 sections • 11 lectures • 30m total length

  • Background0:36

    Explore the fundamentals of financial statements through a beginner-friendly introduction designed for non finance professionals, led by a seasoned ACCA member with a decade of finance experience.

  • Content0:39
  • Introduction1:19

    Understand how financial statements summarize activities, performance, and cash flows through the income statement, balance sheet, owners equity, and notes, serving users from employees to creditors.

  • Balance Sheet0:44

    Explore how a balance sheet reveals a company's financial position, detailing assets, liabilities, and equity, with assets equal to liabilities plus equity and financing from debt or shareholder contributions.

  • Asset0:48

    Analyze asset section of balance sheet, including cash, receivables, vehicles, computers, and intangible assets such as patent rights or goodwill, and understand the resources and ownership risks a company holds.

  • Liability and Equity1:54

    Explore how the liability section of the balance sheet shows what a company owes to suppliers, employees, banks, and other creditors, and how equity reflects shareholder capital and retained earnings.

  • Income Statement1:24

    The income statement, or profit and loss statement, shows revenue, expenses, and the net income or loss a company earns over an accounting period.

  • Cash Flow Statement1:50

    Analyze how the cash flow statement tracks changes in a company's cash from the beginning balance to ending balance, detailing cash inflows and outflows from operating, investing, and financing activities.

  • Section 1 Quiz

Requirements

  • None

Description

Are you ready to learn financial statement analysis using real-world data? This course will guide you through a hands-on case study of Facebook’s 2021 Annual Report, helping you build critical finance skills with practical tools like Excel and PowerPoint.

You will start by building a company's Profit & Loss statement and Balance Sheet from scratch. Then, we’ll break down the numbers and extract valuable insights using key financial ratios—including liquidity, solvency, profitability, and growth metrics. You'll understand not only how to calculate these ratios, but what they actually mean in the context of a real business.

We’ll dive into important topics such as timing of revenue and cost recognition, industry benchmarking, and the fundamentals of business valuation. You’ll also learn to perform Net Present Value (NPV) analysis for project decisions and create a loan amortization schedule to understand the impact of different financing options.

This course is ideal for students, business owners, and professionals who want to apply financial knowledge to real companies. By the end, you’ll be confident reading and interpreting annual reports, evaluating business performance, and building professional reports.

No prior finance experience is required. If you know basic Excel and want to understand how businesses are evaluated financially, this course is for you.

What You’ll Learn

  • Build a complete Profit & Loss statement and Balance Sheet from scratch

  • Analyze Facebook’s 2021 financial statements (based on public SEC filings)

  • Understand and calculate Liquidity, Solvency, Profitability, and Growth ratios

  • Assess company performance using actual business drivers

  • Calculate Net Present Value (NPV) to evaluate investments

  • Build a loan amortization schedule and compare fixed vs variable interest

  • Understand the timing of revenue and cost recognition

  • Perform industry analysis and benchmark financials

  • Present your findings using Microsoft PowerPoint

This Course Is Ideal For

  • Finance, business, and accounting students

  • Entrepreneurs who want to understand company financials

  • Analysts and professionals preparing for interviews or upskilling

  • Anyone curious about how large businesses are evaluated

Tools You’ll Use

  • Excel for building and analyzing statements

  • Facebook’s 2021 Annual Report for real data analysis

Who this course is for:

  • Professionals interested in what financial statements are.
  • Professionals interested in how financial ratios work.
  • Anyone interested in learning how to read and interpret balance sheets
  • Anyone interested in learning how to read and interpret income statements

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