
We begin with little intro into the course. I will show you here what you can expect from this course and how it is organized
A little bit about me and my experience
Here I will discuss what you can learn from the course, what will be the order in which I will show you the
Here I will show you what to do if a blurry image appears
Here I will show you how to find additional resources attached to the coruse like Excel files, presentations, links etc.
In the second section I will concentrate on the first financial statement the income statement often called profit & loss statement (P&L). I will show you step by step all elements of profit and loss statement. We will also have a look at examples of P&Ls for firms like Amazon, Disney, P&G, LPP. We will devote a lot of time to the depreciation and amortization
There are 3 financial statements that you have to look at when analyzing the firm: Profit & Loss / Income Statement, Balance Sheet, Cash flow. Here we will discuss what each and one of them covers, what kind of information it gives you
There are 2 main goals of P&L / Income statements. It shows you how much you have earned / lost and it shows you how you did it? This has impact on how we show the profit and loss statement and we will discuss it in this lecture
There are 3 ways in which you can get Revenue / incomes:
You can sell your own products or goods from other firms
You can get interest from money you have or get other income from financial activities
You can get other operating income i.e. higher value of your assets, grants, penalties
We will discuss them in this lecture
Let’s imagine that you have to estimate the revenues of a burger chain. Using data try to estimate the 3 groups of revenue & income
Here I will show you the data in Excel file that we will use for this case.
Here I will show you the solution to the previously introduced case study.
There are 3 main components of costs
Operating Expenses
Interest paid as well as other financial costs i.e. gains due to exchange rate differences
You can get other operating costs i.e. Lower valuation of your assets, penalties paid
We will discuss them in this section
We are back to our burger chain in Spain. Using data try to estimate the 3 groups of costs / expenses.
Here I will show you the solution to the previously introduced case study.
Now let’s get everything together and see different levels of Profit / Income. We will use the division of revenue and costs into 3 components to define different levels of profits / margins
Now let’s get the revenues and costs that you have estimated previously together. Try using previous calculations to estimate the Profits / Income on different levels
Here I will show you the solution to the previously introduced case study.
Here I will show you the solution to the previously introduced case study.
Let's have a look at some alternative names for profits margins that are being used
There are 2 general ways in which you can divide the operational expenses / costs to present them to the Board of Management & shareholders:
By type of costs
By stages
We will discuss them in this lecture
In this lecture we will have a look at how costs can be divided by stages
COGS (Cost of Goods Sold) are important part of Operating Expenses. They have plenty alternative names: costs of sales, cost of revenue etc. We will discuss them in this lecture
Gross Profit / Gross Margin is an improtant stage between revenues and operating profit. We will discuss in this lecture what it is and how it can be calculated
Net Profit / Net Margin is an improtant stage between Gross Margin / Gross Profit and operating profit. We will discuss in this lecture what it is and how it can be calculated
We are back to our burger restaurant chain case study. You will be asked to estimate the Gross Profit / Margin given more detailed data on costs
Let's have a look at data that we will need to solve the case study
Here I will show you the solution to the previously introduced case study.
Here I will show you the solution to the previously introduced case study.
Here we will have a look at the income statement / profit and loss statement of Amazon
Here we will have a look at the income statement / profit and loss statement of Disney
Here we will have a look at the income statement / profit and loss statement of P&G
Here we will have a look at the income statement / profit and loss statement of LPP
Depreciation is a weird cost because it is not a cash cost and its size depends on the assumed accounting policy. It is crucial also for determining the value of non-current assets. Depreciation is trying to estimate to what extent a fixed asset was used in a specific period, what part of it’s value was transferred on products produced / sold? We will have a closer look at Deperciation / Amortization in this lecture
We will have a look at how to calculate the depreciation / amortization in practice
We will have a look at how to calculate the depreciation / amortization in practice
Let’s imagine that you are supposed to calculate the depreciation & amortization for a firm that does hand-made clay products
I will show you in this lecture how to model Intangibles;
Capex and Depreciation are one of the most difficult elements that you will model in Excel. Therefore, we have created a separate section devoted just to this subject . In this section you will learn how to follow specific group of assets, truck their gross and net value and calculate depreciation.
I will show you in this lecture how to model Machinery
We will this in this lecture the definition of EBITDA (Earnings Before Interest Taxes, Deprecation & Amortization) and how you can calculate it. We will also link it with previous things we have talked about: Gross Margin, EBIT etc
There are 3 main reasons why managers, investors, analysts look at EBITDA:
You want a Profit that is impacted by cash costs only
It is a good proxy for Cash generation
Used widely for Valuation
We will discuss it in this lecture
In this section I will show you an example how to model the profit & loss statement in Excel for FMCG business model
In this section we will move to products. The first one to be discussed are FMCG products. I will show you the main challenges they are facing, KPIs that matter in B2C service, examples of companies. As an example I will show you how to model in Excel Cosmetics business.
I will shortly go through things that are important in other FMCG.
I will show you how we will approach modeling FMCG business model in Excel
I will show you in this lecture what KPIs, drivers are important for the FMCG model and how do they generated the end results – operating profti
In this lecture I will go briefly through the main assumptions for the model that we will work on in Excel. I will also go through the first sheet in which I generate the sales
In this lecture I will show you how we will estimate the fixed and variable costs in production
Here I will show you how to model Gross Margin for FMCG firms
Now it is time to estimate the cost of sales by channels and cost of marketing
In this lecture I will show you how to estimate the Net Margin using Gross Margin and the cost of sales and marketing
We have also take care of head office costs to get to profit and loss account
Finally we estimate the profit and loss account and we can try to draw conclusion on the business
In the 4th section I will concentrate on the second financial statement – the balance sheet. As always we will go through each and every element of the Balance Sheet. We will also discuss the difference between the USA and European balance sheets. We will also have a look at examples of balance sheets for firms like Amazon, Disney, P&G, LPP.
Balance sheet is one of the 3 main finacial statements. It:
Shows what you have / what you need to have a legitimate business
Shows you also where you got the money from to buy the things you have (shareholders, banks, suppliers, other borrowers etc.)
We will discuss it in this lecture
Let’s discussed the components of both sides of balance sheet: Assets & Liabilties. We will have a look at the European and USA way of presenting data
Just as a reminder Non-current assets are a part of Assets. In USA you can find them in the lower part of the Assets. In Europe you can find them in the top part of the Assets. Let’s see what is included in non-current assets
Just as a reminder current assets are a part of Assets. In USA you can find them in the top part of the Assets. In Europe you can find them in the lower part of the Assets. Let’s see what is included in non-current assets
Here we will discuss how you can increase equity. There are 2 main ways to do that:
Capital paid in by Shareholders
Retained earnings
We will discuss it in this lecture
There are at 3 different prices when it comes to share:
Selling price of a share at the moment of issuing
Selling price of a share at current moment
Face value of a share / Par value
We will discuss it in this lecture
Just as a reminder Shareholder’s Equity is a part of Liabilities & Equity. In USA you can find them in the lower part of Liabilities & Equity. In Europe you can find them in the top part of the Equity & Liabilities. We will discuss what the Equity consits of both in USA and in Europe
Just as a reminder non-current liabilities is a part of Liabilities & Equity. In USA you can find them in the middle part of Liabilities & Equity. In Europe you can find them also in the middle part of the Equity & Liabilities. We will discuss what the non-current liabilities consits of.
Just as a reminder current liabilities is a part of Liabilities & Equity. In USA you can find them in the top part of Liabilities & Equity. In Europe you can find them in the lower part of the Equity & Liabilities. We will discuss what the -current liabilities consits of.
Imagine that we would have to trace the changes in the balance sheet for a ceramic tiles producer. Try to solve the exercises on your own
Imagine that we would have to trace the changes in the balance sheet for a ceramic tiles producer. Try to solve the exercises on your own. We will discuss the data available for this case.
Here we show the solution to the previously introduced case study
Here we show the solution to the previously introduced case study
Accrual Accounting has impact both on costs as well as revenues. We will discuss it in this lecture
Imagine that we would like to see what will be the impact of prepayment for a software on the balance sheet of the ceramic tile producer
Imagine that we would like to see what will be the impact of prepayment for a software on the balance sheet of the ceramic tile producer. Here we will look at available data.
Here we show the solution to the previously introduced case study
Here we will go through the Balance Sheet of Amazon
Here we will go through the Balance Sheet of Disney
Here we will go through the Balance Sheet of P&G
Here we will go through the Balance Sheet of LPP
In this section I will concentrate on the last financial statements – the cash flow. I will show you step by step all elements of cash flow . We will also have a look at examples of cash flows for firms like Amazon, Disney, P&G, LPP
There are a number of things you want to achieve by creating and analyzing Cash Flow (CF). We will discuss them in this section
We want to see how the Cash Flow has altered the cash position during the period. We divide the Cash Flows into 3 streams:
CF from Operating Activities:
CF from Investing Activities:
CF from Financing Activities:
We will discuss this issue in this lecture
Let’s see how we calculate the Cash Flow from Operating Activities
Cash Flow from Investing Activities we would calculate using the following elements
Cash Flow from financing activities consist of the following elements:....
Let's have a look at the Cash Flows of Amazon
Let's have a look at the Cash Flows of Disney
Let's have a look at the Cash Flows of P&G
Let's have a look at the Cash Flows of LPP
In this section we will have a look at different sets of financial indicators that you can use to analyze a firm. We will have a look at Profitability ratios, ROE Decomposition (DuPont Model), Liquidity ratios, Activity ratios, Debt ratios. We will also calculate them for Amazon so you can see how to use those ratios in practice
There are plenty of profitability ratios used. We will discuss in this lecture the most popular ones
We will try to calculate the ratios for Amazon using data from Yahoo Finance. Let's have a look at available data
Here we will have a look at the solution to previously introduced case study.
ROE can be decomposed into other ratios. We will have a look how it can be done in practice
There are plenty of liqudity ratios used. We will discuss in this lecture the most popular ones
Here we will have a look at the solution to previously introduced case study.
There are plenty of activity ratios used. We will discuss in this lecture the most popular ones
Here we will have a look at the solution to previously introduced case study.
There are plenty of debt ratios used. We will discuss in this lecture the most popular ones
Here we will have a look at the solution to previously introduced case study.
In this section, I will show you how to do the valuation of the company that we have created the financial model. We will use the 2 sets of methods DCF and multipliers
In this lecture, I will show you the basic assumptions behind the DCF methods
There are 2 main DCF methods: FCFF and FCFE. Here I will show you the difference between them before we go into details
In this lecture we will apply the DCF using FCFF model to the financial model we have created
In this lecture, we will apply the DCF using the FCFF model to the financial model we have created
In this lecture, we will apply the DCF using the FCFE model to the financial model we have created
Now we move on to multiplier methods of valuation
We will start with the EBIT and EBITDA multipliers
In this lecture, I will use the P/E to do the valuation
Additional resources on valuation
A few practical tips on how to increase the value
What is the aim of this course?
During many consulting projects, you will have to analyze financial statements (balance sheet, income statement, cash flows) and draw conclusions about a specific company. This is especially true during due diligence, strategic projects, and turn-arounds. Financial analyses require a relatively good understanding of finance and accounting. Business Analysts and Management Consultants who did not study Finance or Business tend to have some problems with navigating this area. This course will help you overcome this problem. Those of you who have finished Business School or Economics will find here a great refresher with a lot of practical tips on how to do certain analyses during a consulting project.
This course will help you drastically improve your knowledge and skills in finance and accounting. It is designed for people who are or want to become management consultants and businesses. In the course you will learn 5 main things:
How to read financial statements such as a balance sheet, an income (profit & loss) statement, cash flows
How to draw conclusions from financial statements
Main principles of accounting
How to analyze financial indicators
How to estimate the value of the firm / do valuation
I will NOT teach you everything about finance & accounting because it is simply not efficient (and frankly you don’t need it). This course is organized around the 80/20 rule and I want to teach you the most useful (from a business analyst/consultant perspective) things that will enable you to understand the financial data and analyze them.
This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.
I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.
Why have I decided to create this course?
Analyzing the financial situation of the firm is a fundamental skill in consulting. It helps you understand the current situation of the firm, identify problems, and estimate potential savings. Many Management Consultants and Business Analysts did not finish Business School and sometimes struggled with some financial analyses. This sometimes puts them at a disadvantage and makes it difficult for them to get promoted. On top of that, many consultants and analysts who studied finance & accounting at university/college have forgotten some things.
Therefore, I have decided to create this course that will help students understand or refresh the essential elements of finance and accounting. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know how to understand financial statements, analyze them, and draw conclusions from them. You will also master the basics of valuation.
To sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst you have to have a pretty decent understanding of finance and accounting. That is why, I highly recommend this course to Management Consultants or Business Analysts, especially those who did not finish business school or Economics.
In what way will you benefit from this course?
The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve your knowledge of finance and accounting. There is little theory – mainly examples, and case studies with a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:
How to read financial statements such as a balance sheet, an income (profit & loss) statement, cash flows
How to draw conclusions from financial statements
Main principles of accounting
How to analyze financial indicators
How to estimate the value of the firm / do valuation
You can also ask me questions through the discussion field or by messaging me directly.
How the course is organized?
The course is divided into the following sections:
Introduction. We begin with a little intro to the course. I will show you here what you can expect from this course and how it is organized
Profit & Loss statement. In the second section, I will concentrate on the first financial statement the income statement often called the profit & loss statement (P&L). I will show you step by step all the elements of the profit and loss statement. We will also look at examples of P&Ls for firms like Amazon, Disney, P&G, and LPP. We will devote a lot of time to depreciation and amortization
Modeling of Profit & Loss Statement for FMCG Firm. In this section, I will show you an example of how to model the profit & loss statement in Excel for the FMCG business model.
Balance Sheet. In the 4th section, I will concentrate on the second financial statement – the balance sheet. As always we will go through every element of the Balance Sheet. We will also discuss the difference between the USA and European balance sheets. We will also look at examples of balance sheets for firms like Amazon, Disney, P&G, and LPP.
Cash flow statement/statement of cash flows. In this section, I will concentrate on the last financial statement – the cash flow. I will show you step by step all elements of cash flow. We will also look at examples of cash flows for firms like Amazon, Disney, P&G, and LPP.
Financial analysis of indicators. In this section, we will have a look at different sets of financial indicators that you can use to analyze a firm. We will have a look at Profitability ratios, ROE Decomposition (DuPont Model), Liquidity ratios, Activity ratios, and Debt ratios. We will also calculate them for Amazon so you can see how to use those ratios in practice.
Valuation. In the last section, we will discuss different methods of evaluating the firm (estimating its valuation). We will have a look at the DCF methods as well as the Multiplier methods. We will use a case study to see how these methods work in practice.
You will also be able to download many additional resources
Excels with analyses shown in the course
Presentation of slides shown in the course
Links to additional presentations and movies
Links to books worth reading
At the end of my course, students will be able to…
Analyze the financial statements of a firm, especially income statements, balance sheets, and cash flows
Create a model of profit and loss statement (income statement) in Excel
Analyze in Excel financial indicators and draw conclusions from that
Estimate the value of a firm using DCF and multiplier method
You will understand the main difference between financial statements in the USA and Europe
You will master the main bookkeeping/accounting principles
Who should take this course? Who should not?
Management Consultants
Business Analysts
Startups founders
Managers
Students who did not finish business school
Students who want to refresh their knowledge about Finance & Accounting