汉化课程：女性个人品牌塑造

你想对外展示什么样的形象？外人用哪些词来描述你？个人品牌就是你的名片。对职场人和管理者，尤其是女性管理者而言，精心打造个人品牌对个人当下和未来的成功至关重要。

如果有能力对外树立起一个安稳可靠或志向远大的领导形象，就可以更快地获得职业成功。

作为杜克大学福卡商学院教授、《哈佛商业评论》撰稿人以及前总统竞选办公室发言人，多莉·克拉克致力于帮助职场女性培养其优质的个人声誉，让女性的精彩建议更容易被接受和信服，从而让职场女性发挥更大作用。

这个课程的主要目标是要通过个人优质品牌的塑造，帮助你掌握成为合格领导者的路径，或者帮助那些事业有成者更高效地传递自己想要对外表达的信息。

具体而言，本课程主要涵盖下来内容：

· 如何向他人高效传递个人品牌形象

· 如何逐步建立和培育个人声誉

· 如何在公司内外增强自己的影响力

· 如何保证他人对你真实领导能力的认可

优质的个人品牌对每个人来说具有重要价值，对职场女性尤为重要。个人品牌形象的培育可以有效保证外界对职场女性能力的认同。

What do you want to be known for? If others were to describe you, what would they say? Your personal brand is your calling card. A carefully crafted brand is, and will be, a crucial part to your success as a professional and a leader, especially a female leader.

The ability present yourself as a compelling leader (or aspiring leader) can dramatically accelerate your professional success. Dorie Clark – a Duke University Fuqua School of Business professor, former presidential campaign spokesperson, and Harvard Business Review author – will show you how to cultivate a powerful professional reputation as a female professional that enables you to persuade others, obtain buy-in more easily for your best ideas, and make a bigger impact.

Whether you struggle to navigate and come across the way you think a leader should, or if you’re accomplished in your career but want to be more intentional with the messaging that you send, this course will equip you to authentically shape the story your brand tells.

Specifically, this course will cover how to…

· Communicate your brand effectively to others

· Establish and cultivate your reputation over time

· Increase your influence within and outside your organization

· Ensure others understand your true leadership abilities

A strong personal brand is valuable for everyone, but it’s especially helpful for female professionals. By cultivating a personal brand, it ensures that you're recognized for the unique talents you bring.