
Discover feature film development and funding strategies for building a development slate with distributor input. Learn to attract cast on limited budgets and craft effective pitch decks for diverse audiences.
Develop a sustainable production slate by balancing short, medium, and long-term projects, stay nimble with market timing, funding, and budgets, and accelerate learning through ongoing production.
Emphasize securing a distributor's input early to anchor pre-sales, refine a tight shooting draft, and craft a strong pitch deck through research and markets.
Learn how to attract actors for a low-budget indie film by budgeting upfront, outlining a clear route to market, and pitching a detailed character backstory with flexible terms.
Learn how development funding works, including BFI and UK schemes, eligibility, and the role of a producer, with focus on development budgets, script work, and user testing.
Explore private investment for low-budget indie films, securing many small investments through engaging pitches and investor updates, with repayment versus profit models and tax credits.
Explore UK film tax credits through the BFI cultural test and qualifying expenditure. Learn how interim certificates unlock funding, with a 25 per cent rebate up to 80 per cent.
Learn how product placement funds production by offering assets and on-screen brands while matching sponsor ethos and tone. Plan deals around on-screen visibility, minimum commitments, and target audience.
Create buzz for your final film through self-promotion, media outreach, and behind-the-scenes material; highlight unique selling points and deliverables, then explore distribution with festivals, sales agents, and aggregators.
Plan film promotion from development to pre-production by building film profiles, growing an organic social presence, and using targeted ads, while sharing on-set progress with investors.
Promote the filmmaker and crew through talks, blogger outreach, and exclusive behind-the-scenes content to build relationships and boost local and media coverage.
Identify and approach media early by showcasing on-set footage and a clear pitch deck, highlighting your unique selling point to secure press coverage and promote the film.
Identify and showcase your film’s unique selling points during development and funding, using short form, standout behind-the-scenes content, varied production techniques, and expert input to attract investors and buyers.
Target the right festivals and build direct relationships with organizers to leverage film festivals for distribution and promotion, while coordinating with sales agents and budgeting submissions.
Secure an international sales agent who fits your project, and negotiate satisfactory terms and commissions. Evaluate territory coverage, marketing support, and fees; keep quotes, reviews, and a one-pager for investors.
Discover how aggregators and distributors shape film release strategy, from finding reps via similar films to navigating platforms, royalties, and risk with one-off payments or sales splits.
Explore self-distribution strategies for indie features, weighing sales agents, distributors, and platforms from Amazon Prime Video Direct to Vimeo and DVDs, with tips on royalties, QC, and festival placement.
Learn to navigate territory sales, work with agents and distributors, and negotiate minimum guarantees (IMG), distribution fees, licence periods, and rights to maximize your film.
Deliver territory sales deliverables and post-stage requirements with rigorous qc and export readiness. Prepare platform-specific formats, including dcp, 5.1 audio, subtitles, and closed captions.
Evaluate realistic success by balancing investor backing, cost recovery, and a growing show reel that demonstrates budget creativity. Pursue long-tail revenue via selective vod releases and niche platforms.
Through this intensive course Michelle will teach you how to develop, fund and distribute an independent feature film.
Join her for a series of lectures as she discusses the journey from script to screen - detailing her experiences of producing her first 4 feature films with an independent production company after working for the BBC for 7 years. Her features had budgets ranging from £80,000 to £500,000 and all acquired distribution in multiple territories worldwide.
Development & Funding
We will discuss crucial aspects of development such as timing, the importance of working on multiple projects at once, getting distributor / agent's input, attracting cast and identifying an audience.
She will then dive into the different funding routes available including:
BFI development funding (approach to this sort of funding compared to private investment)
Private investment (what to offer investors and how to handle them.
Film Investment companies (the pro’s and con’s)
Tax credit
Product placement
Marketing & Distribution
You’ve made a feature film, now how do you get it distributed, seen and profitable?
Here Michelle will discuss how to create a buzz around your film and this topics such as:
Getting on set visits by media
Self promotion
Utilising BTS materials and footage
Making the most of any USP’s
She will then cover working with Agent / distributors. Ideally you’ve already built this connection in phase 1, but if not we'll discuss how to you find someone suitable. She will also discuss the pros and cons of taking it on yourself vs using an agent
We'll also discuss festivals and how useful the festival run really is. You will also receive some tips and strategies on building relationships with festivals.
Finally we will discuss whether you can truly make money from independent films?