
Explore feature film development and funding strategies, including input from distributors or sales agents, attracting cast on a budget, crafting audience pitch decks, and securing development funding and tax credits.
Develop a sustainable film business with a diversified development slate—short, medium, and long-term projects—guided by funding, market timing, and nimble budgeting.
Indie filmmakers should seek input from a sales agent or distributor early, pairing a strong pitch deck and shooting draft to secure pre-sales and attract investors.
Define your budget and route to market to attract cast and reassure agents. Tailor the pitch with detailed character backstories and flexible terms, including potential backend deals.
Create a visual, engaging pitch deck that clearly communicates the film’s vision, executive summary, unique selling point, story, director’s vision, and key cast and crew to investors and distributors.
Define the film's genre and market fit to attract investors, distributors, and agents. Show the director's vision with strong VFX and practical effects to prove saleability.
Explore development funding for film projects, including eligibility, producer attachment, and rights mechanics, with insights into BFI schemes, development budgets, script work, research, and market-focused planning.
Explore how film investment companies fund projects with partial funding, high repayments, and profit sharing, while safeguarding creative control and navigating due diligence and contracts.
Discover how to use product placement to fund a film by securing assets and sponsorship that match the script's tone. Balance on-screen visibility, contracts, and a practical release plan.
Learn how film crowdfunding works, distinguishing backers from investors, and master personal outreach to convert warm audiences into backers while optimizing conversion rates and click-through rates.
Learn four essential crowdfunding steps for feature film funding: define your why, solidify belief with evidence, reinforce credibility, and craft an emotional, persuasive pitch for backers.
Organize your contacts into personal, acquaintances, and do-not-contact groups, and warm them up with small favors before launching. Apply 50 backers in 50 days approach to build trust and support.
Master Facebook marketing to reach backers and grow an engaged film audience through ambassador outreach, team engagement, and targeted posts; supplement with Instagram strategies to expand reach and crowdfunding.
Master your film crowdfunding by researching campaigns on Kickstarter, Indiegogo, and Greenlit; craft a visually compelling campaign page, powerful video, rewards, and transparent asks.
Learn to time a Tuesday 11 a.m. feature film crowdfunding launch for weekday momentum and a 5–25k target. Master warming up followers, personalized outreach, and a 30-day soft launch plan.
Learn a proven crowdfunding playbook for feature film funding, detailing personal outreach, daily social posts, backer updates, and urgency tactics to maximize Kickstarter and Indiegogo support.
Discover how to crowdfund fiction feature films: build an authentic audience, craft compelling rewards, and turn backers into investors through genuine storytelling and community.
Crowdfund a documentary by building authentic relationships, engaging niche audiences, and leveraging Kickstarter and rewards. Plan, launch, and sustain momentum through press attention and end-phase urgency.
Market indie films on a budget by building buzz, self-promotion, and press interest with behind-the-scenes material and selling points. Explore distribution routes including festivals, sales agents, aggregators, and territory sales.
Create a buzz for your film from development through production by building official film profiles, growing an organic following, and sharing behind-the-scenes updates and short teasers for investors.
Promote yourself as the filmmaker by building relationships with bloggers, universities, and local media, and offer exclusives and behind-the-scenes access to boost promotion.
Target media early with on-set visits, show compelling stills, and highlight your unique selling point from action sequences and visual effects to kickstart promotion and attract investors.
Allocate on-set crew to capture high-quality behind-the-scenes material with a cinematic feel, and plan it as part of a long-term marketing campaign for investors, festivals, and media.
Identify your film’s unique selling points to boost marketability during development and funding, using short form content and varied production techniques to engage investors and publications.
Learn how to package your finished film for sales and audiences with distinct trailers, pitch decks, posters, and contact blocks, and share securely via Vimeo.
Explore how film festivals can drive distribution and attract sales agents by targeting the right venues, submitting early, building direct relationships, and offering high-quality, proactive materials.
Secure a suitable sales agent or distributor after finishing the film, negotiate fair terms and commissions, target the right territories, and track quotes and reviews for contracts.
Compare aggregators and distributors to access video on demand platforms, manage royalties, and deliver film licensing, with guidance on choosing plans, payment splits, and marketing needs.
Self-distributing filmmakers navigate platform access constraints, using sales agents, distributors, and OTT options like Amazon Prime Video Direct, Vimeo, and DVDs, while festival momentum and niche channels drive exposure.
Understand how a sales agent drives international territory sales and how distributors set minimum guarantees, distribution fees, and license terms for film releases.
navigate territory sales deliverables and post‑production qc, including dcp, frame rate, music, subtitles, closed captions, and platform specs, while managing costs with distributors.
Realize indie film money by aligning investor expectations, pursuing long-tail revenue, and releasing strategically across niche platforms and VOD, while strengthening the show reel.
Navigate online film distribution in a two-day course, building audiences through research and communities, and planning release with SEO, platforms, posters, and targeted promotion.
Pick a film with a strong pre-existing audience, like indie horror or a bigfoot documentary, and choose debatable topics to boost marketability; keep creating films to build a sustainable catalog.
Identify all audiences for your indie drama about mental health, then map interests—from drama and indie film lovers to themes like parenthood, settings, and sociopolitical topics—to form an ideal persona.
Discover where your audience spends time by analyzing Facebook groups, Reddit, and Twitter to learn their preferences, language, and key phrases for your film description and social copy.
Learn to reach audiences by joining pre-existing communities, like Facebook groups, Reddit, and Pinterest, and promote films without spam using engagement strategies.
Build a production company presence on Facebook and Instagram, using ads to grow audiences for each film and avoid creating separate film accounts.
Avoid focusing on organic growth on Facebook and Instagram; rely on Facebook groups and paid ads, and use Instagram profile links until you reach 10,000 followers.
Learn how to create an IMDb page before submitting to streaming platforms, detailing storyline, taglines, release dates, filming production, technical aspects, external sites, and reviews to build credibility and visibility.
Create or establish a production company website using Wix or WordPress, to drive traffic, improve SEO with a blog, and support landing pages and conversion ads.
Explore errors and omissions insurance for film, covering copyrights, misuse of confidential information, and defamation risks; costs typically two and a half to four thousand dollars.
Explore traditional and digital distributors, learn how aggregators place films on online platforms, and review contract terms, fees, marketing effort, and recoup considerations.
Explore AVOD, SVOD, and TVOD models, including YouTube, Amazon Prime, and iTunes, to understand how ads, subscriptions, and pay-per-view drive film revenue.
Upload your film to Film Hub, get technical reviews, and promote it across platforms, leveraging the Film Hub algorithm to boost revenue and visibility on Amazon and IMDb TV.
Learn how to upload a feature film to Film Hub, from account setup to SEO descriptions and posters. Use metadata, chapters, captions, and a sales pitch to boost discoverability.
Master closed captions for feature films by comparing paid services like rabbit dotcom and red dot com with a free YouTube auto-caption workflow you can edit and export as SRT.
Explore how to identify alternative streaming platforms beyond film hub using similar sites and Chrome plugins to expand reach, attract more territories, and boost film revenue.
Explain how platforms pay one cent for every hour streamed and how to drive traffic to your page to trigger promotion by algorithms, not return on investment.
Examine how Amazon's algorithm uses customer engagement ranking, traffic, title popularity (IMDb presence, reviews, box office), and title caliber (poster, metadata) to promote indie films.
Discover how topic, genre, and keywords plus expert seo boost a film's discoverability on multiple platforms, and how traffic, engagement, film length, and reviews drive ranking and visibility.
Drive traffic to your film page through engaging organic social content on Facebook and Instagram, emphasizing engagement types like reactions, comments, shares, stop‑and‑read, and clicks.
Promote your film in Facebook groups and other communities by crafting enticing, curiosity-driven posts tailored to each group, testing text, images, videos, advertorials, and tracking links.
Learn to set up Facebook ads for your film, including lead-generation and traffic campaigns, dynamic creatives, and audience targeting, to collect emails and drive viewers to streaming pages.
Examine PR companies, especially October cost, with pricing from 650 to 3000 dollars, and compare DIY PR marketing as an alternative to generate reviews and interviews.
Find critics and bloggers for your film through sumo, imdb, twitter hashtag searches, and festival events, then reach out with personalized emails using mail merge for scalable outreach.
Explore how external blogs, IMDb, and Metacritic reviews shape film visibility, monitor coverage with Google Alerts, and balance user and critic reviews while avoiding spam.
Choose marketable, low-budget film topics with built-in audiences, allocate budget for marketing and PR, and keep making films to build ongoing income.
If you're looking to learn how to fund and distribute your indie feature film then this is the course for you. Whether you are looking for private investors, government funding or crowdfunding backers we will show you all the different in depth strategies to raising funds for your film. Once the film is complete whether you are looking to distribute your film in cinemas, DVD or online we will give you all the tools necessary to promote and successfully release your film!
FEATURE FILM DEVELOPMENT & FUNDING
We will discuss crucial aspects of development such as timing, the importance of working on multiple projects at once, getting distributor / agent's input, attracting cast and identifying an audience.
She will then dive into the different funding routes available including:
BFI development funding (approach to this sort of funding compared to private investment)
Private investment (what to offer investors and how to handle them.
Film Investment companies (the pro’s and con’s)
Tax credit
Product placement
LOW BUDGET FILM CROWDFUNDING
When we first started out as film producers we were completely lost as to where we can find funding for short films and micro budget features. We'd apply for every grant, investor scheme and screenplay competition we could find and we would never hear back. So we decided to take matters into our own hands and green light our own projects through crowdfunding.
But it's not that easy... if you've ever tried crowdfunding you know. Where do you find hundreds of backers and thousands of pounds? Who would give money to your campaign except for maybe immediate friends and family? What steps do you need to take to make the campaign A SUCCESS?
We want to show you exactly how we funded multiple films through crowdfunding, one of which was a short that raised over £30,000. We've advised and coached on countless campaigns and held many workshops, online courses and webinars but here we want to give you absolutely everything we know and have in one ultimate package.
This part includes the campaign preparation and strategies for growing your audience
We will then move on to a successful outreach strategy and how to promote the campaign itself once its live.
HIGHER BUDGET CROWDFUNDING
Learn how Lawrie successfully crowdfunded multiple feature films and raised over £300k on Kickstarter
Learn how Philip crowdfunded his documentary film on kickstarter and raised over $250k
FILM MARKETING & DISTRIBUTION
You’ve made a feature film, now how do you get it distributed, seen and profitable?
Here we will discuss how to create a buzz around your film and this topics such as:
Getting on set visits by media
Self promotion
Utilising BTS materials and footage
Making the most of any USP’s
Agent / distributors. Ideally you’ve already built this connection in phase 1, but if not we'll discuss how to you find someone suitable.
Film Festivals and how useful the festival run really is.
Finally we will discuss whether you can truly make money from independent films?
ONLINE FILM INDIE DISTRIBUTION
This course compiles the most successful and up to date strategies for releasing a profitable indie film online, gathered from film distributors, PR consultants, marketing experts and indie film producers.
Build Your Audience and Release your Film
Audience research: who is your target audience and where can you find them
How to become part of pre-existing communities and groups efficiently
How to build a social media following and expand your reach
How to get your followers engaged and excited about the release
How to build an email list and how useful is it
How to approach and build relationships with bloggers and journalists
The key to getting more reviews, more press and more exposure
Once you have your audience the next step is to decide where and when you should release your film. We'll discuss all the topics including:
How and when to work with aggregators and distribution platforms
Which streaming platforms should you submit your film to?
AVOD vs SVOD vs TVOD
SEO is key to getting views and sales - we'll teach you how to optimise it
How to optimise posters and key art - what really works?
Market and Promote Your Film
Your film is released! Now what? How can you promote it to get as many viewers or sales as possible? In this section you will learn:
Advanced social media marketing and promotion
How to self-promote within groups and communities
How to use journalist and blogger contacts from day 1 to maximise exposure
Should you work with PR agencies and which ones are best?
How to acquiring reviews and why are they so important?
Paid FB Ads - do they work and how to utilise them step by step
Using youtube channels and influencers to increase traffic
At the end of this course you will have all the tools and strategies to self-distribute your indie feature film online.