Setting Up Facebook Ads

Before I give you some practical application and real life examples, it’s important to understand why standard events are important and how they can tell you what is happening within your funnel.

The first real life practical example is a simple email opt-in funnel.   This consists of a landing page that asks people to fill out their name and email address in exchange for something for free. In this video, you’re going to learn how to know how many people visited your opt-in page and how many filled out the form. Or how many people visited the page, but did not fill out the form.

The next funnel is crucial if you are selling your product and have people abandoning the cart. Let’s say for example that 100 people visit your site, and 10 people are interested in purchasing. So, they click the ‘add to cart’ button but never purchase the product. Without the proper tracking, you would never know this information, and this is exactly how most business owners run their businesses.   You’ll learn how to properly set this up in this video.

Next up, you have the purchase funnel which is similar to the previous video. However, we will take it one step further. This allows you to see who came to your sales page and purchased versus who came to your sales page and did not purchase. This will allow you to retarget them at a later date.  Or perhaps you want to run an ad solely to people who purchased? This is for you!

A lot of consulting or service based businesses utilize this funnel. Basically, it consists of getting people to a page for the intent to fill out a form. Perhaps you want to get them to schedule an appointment so that you can sell to them at a later date.

Once you have installed new pixels throughout your funnel, the big question is - how do you know if it is working? How do you know if those standard event pixels were placed properly?  More on that in this video.