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FB Analytics (Beginners & Advanced): Fast Track Training

Name: FB Analytics (Beginners & Advanced): Fast Track Training
Rating: 2.5 (3 reviews)

Learn how to use Facebook Analytics (Beginners & Advanced) methods quickly and easily for yourself or business

Created byDouglas Melvin

Last updated 7/2020

English

What you'll learn

How to master Facebook Analytics - Beginners and Advanced methods
How To Optimize Results With Facebook Analytics
Brand New Over-The-Shoulder Video Series

Course content

3 sections • 41 lectures • 1h 13m total length

Overview - Beginners1:16
Explore Facebook analytics and learn how to maximize your advertising by using analytics.facebook.com, which unifies Facebook advertising resources and tracks platform changes.
The Dashboard - Setting Up1:41
Navigate the analytics dashboard to select managed pages, create a group in omni channel analytics, and verify account ownership to unlock all elements; learn sharing resources between accounts in the next video.
Moving Content Over - Part-12:46
Moving Content Over - Part-20:51
Open page settings, select page rules, and enter a name and email to assign admin rights. Confirm the invitation via the email link to access and manage the page.
Facebook Analytics - Funnel Tracking2:24
Creating Your Analytics Dashboard1:26
Create a group-specific analytics dashboard in Facebook analytics, add charts from selected events, save them, and view at-a-glance reports to analyze trends.
Active Users Report1:42
Create an active users report in Facebook analytics by applying filters, selecting events such as page likes, refining by date, and adding the report to the dashboard.
Revenue Tracking2:09
Track revenue with placed pixels and automated insights in the revenue section, using date ranges and audience filters (Android users or Instagram followers) to analyze interactions.
Retention2:02
Track retention statistics in the group dashboard by showing how many users return after a first interaction using the pixel, dates, and filters. Compare periods to evaluate marketing effectiveness.
Cohorts2:08
Explore cohorts in Facebook analytics to group users by activity across apps, pixels, and pages, and track behaviors such as added to cart and repeat purchases over time.
Breakdowns2:17
Breakdowns let you analyze who takes action on your Facebook properties, showing page views by campaign and purchases by channels, with demographics like city, age, and gender.
Journeys2:08
Percentile2:09
Explore percentile analysis to measure user activity on events like page views and add to cart, revealing top percentiles and average values to customize charts.
Events1:11
Explore the events tab to view exact numbers for each Facebook event, compare app installs, and apply filters to adjust time periods for precise marketing alignment.
Overlap1:57
Explore how the overlap tab shows overlap between your sources and channels, with numbers of unique users in each set and intersections, including the top 10 percent of active users.
Lifetime Value1:27
Learn how Facebook analytics computes a weighted lifetime value per user from purchases, with breakdowns by all users or purchasers, timeframes, and age, location, gender, and device.
Demographics2:05
Explore demographics in the people tab of your analytics dashboard, viewing age, gender, country, city, and language. Use filters like Android users and purchases for targeted marketing insights.
Technology1:31
Analyze how technology shapes user interactions by inspecting operating systems, app versions, devices, events, and categories in Facebook properties, then filter by country and demographics to tailor tech-dependent marketing.
Settings1:58
Explore the analytics dashboard settings to view per-source analytics, adjust default time zone and currency for journeys, and manage user and entity settings with customizable insights and reports.
Conclusion - Beginners1:23
Explore the Facebook analytics platform to track activity across Facebook and web properties, navigate setup and analyses, and use dashboards to assign dollar value to actions for identifying paying customers.

Overview - Advanced0:58
Master how to navigate Facebook Business Manager and Facebook Events Manager to manage analytics and pixels, explore settings, and use these tools together to run ads with Facebook Ads Manager.
Getting Started with the Setup2:20
Connecting To WordPress1:29
Connect a WordPress site to the Facebook pixel by uploading and activating a WordPress plugin. Enter the URL in the test dialog and verify events in the Facebook events manager.
Connecting To Eventbrite2:01
Learn to connect Facebook pixel tracking with Eventbrite by enabling the partner program, adding your Facebook pixel ID to a specific event, and verifying tracking through the events manager.
Connecting Offline Events2:33
Learn to set up offline events in Facebook's events manager, upload a CSP file with customer details, map data, and start matching offline purchases.
Adding and Creating an Ad Account1:46
Assign offline events to an ad account, grant permissions to teammates or partners, and create or add ad accounts to ensure all users share the same privileges.
Uploading Offline Event Data0:56
Refresh the page to remove ad account warnings, start the offline events upload, and review results as online events are tracked from the data in Facebook analytics.
Creating a Custom Conversion1:54
Log actions with Facebook properties and custom pixels. Create a custom conversion in the events manager by selecting a web site event, naming it, and assigning a value (27 dollars).
Creating Multiple Pixels1:06
Manage and create multiple pixels from your business manager, name each pixel uniquely, and prepare for tracking or retargeting through the configuration and installation steps.
Adding Your Instagram Account1:20
Learn to add Instagram accounts to your Facebook business manager by navigating to business settings, entering Instagram usernames and passwords, connecting the account, and finishing setup.
Lines of Business1:47
Create lines of business in your business manager to organize ad accounts, assets, people, and partners, then add apps, offline events, and pixels for streamlined Facebook activity.
Managing People and Pages1:52
Add pages and people to your business manager, assign admin or employee access, and invite team members to manage your pages and assets within your Facebook account.
Managing Projects1:59
Organize your work in Facebook business manager by creating projects, adding pages, accounts, apps, and Instagram accounts, and assigning assets to projects. Add people to project pages to control access.
Creating System Users2:13
Create and configure a Facebook system user, assign assets like accounts, apps, and pages, set permissions, generate and attach an access token, and manage token scope.
Adding a Pixel To Warrior Plus From the Business Manager1:41
Create a pixel in Business Manager, then add it to Warrior Plus to enable external tracking, using data sources and the pixel id.
Lifetime Value1:34
Secure your brand by adding your domain in brand safety, verify ownership by uploading the verification file to your website root, and link the domain to your Facebook account.
Integrations2:36
Grant and revoke page lead access for partners and CRM connections, then connect Facebook leads to MailChimp via Zapier, test the integration, and save.
Block Lists1:52
Configure brand safety with block lists in business settings, upload text or CSP blacklist files, and apply them across all ad accounts to control where ads appear.
Set Up Settings for Business Manager1:52
Set up and secure your business manager by managing payment methods, enabling two-factor authentication in the security center, and configuring admin access and notifications through the setup wizard.
Conclusion - Advanced1:26
Concludes with setting up the business manager and adding partners. Connect pages and Instagram, organize lines of business, and track leads with crm using ads manager and events manager.

Requirements

A computer with internet access
A willingness to learn and take action

Description

Introducing...

Increase Profits With - FB Analytics (Beginners & Advanced): Fast Track Training

Dear Friend,

Being able to use all the information given to you in Facebook Ads is critical in running a successful campaign.

The problem is, all of that information can be confusing. Sure, it’s great knowing what the users are doing on your ads and pages.

But, it’s a little challenging to know what’s going on if you don’t understand the lingo. Don’t worry; we’ve done all the hard work for you.

You’ve spent countless hours spinning your wheels getting nowhere when it comes to using the analytics.

That will be a thing of the past after you’ve completed our video series.

You’ll know precisely what all of the information is and how best to use it in your next advertising campaign.

Success Relies On Numbers

The way you become successful in the world of internet marketing is by paying attention to the numbers.

All information is essential when it comes to the activity of those who see your advertisements.

You’ll gain a lot of useful information that can help you understand how people are consuming your ads.

It is a little odd to think of people consuming your advertising, but that’s what they’re doing.

You need to figure out how they react when seeing your ad.

This vital information is useful in knowing what changes if any need to be made to make your ad a success.

Zero In On The Perfect Customer

Facebook allows you to do something reasonably unique in the world of advertising, and that is to zero in on the ideal customer.

Your ability to do that along with studying their behaviour increases the likelihood that you’ll be successful.

Right now your mind is blown away by all of this. It’s a lot to handle, and that’s why we made videos about it.

There’s an overwhelming amount of information at your disposal, and we’re here to help you make sense of it.

There’s nothing we want more than to help you become successful.

We take pride in helping businesses all over the world achieve the lofty goals they’ve set out to.

Optimize Results With Facebook Analytics

The very first thing you need to do is be familiar with how Facebook analytics work.

After that, it’s possible to change your ads and pages based upon the information.

Then, once you’ve dialled in the right combination, it’s time to scale.

You’ve heard a million times the key to success is the ability to scale your ads.

Our information will make it possible for you to scale your ads and turn them into successful campaigns.

The reason you'll be able to do it is because of the information gathered by understanding analytics.

You can’t take a stab in the dark and expect success to happen in something as highly competitive as internet marketing.

It just doesn’t work that way and it never will.

Your Future Lies In Analytics

There’s no way to sugar-coat it to make analytics less critical than what they are.

You’ll either be successful using them or be another internet marketer who lost everything due to their inability to understand the numbers.

We’ve broken down Facebook analytics in a very easy to follow format.

Any person who is capable of reading this can follow along with our videos.

After watching the last video in our series, you’ll have all the information needed to be successful using Facebook analytics.

Sign up for this training today and make your future as bright as it possibly can be.

Optimize Results With Facebook Analytics

Advanced Edition

Here's What You'll Learn In These Upgraded Video Series:

How to work with the advanced features and make the best of it.
How to become more efficient in your daily activities and speed up your output using this platform.
Learn the smart way to make things happen fast as the experts do with some key features of this service.
Learn how to reduce frustrations and time-consuming activities by applying my practical advice when using this service.
How about automation? Learn the simple tricks and tips we use to get it done.
Master every aspect of this service so that you can train other people how to use it as it.
Stay at the top of your competition and keep your business ahead of the learning curve.
And so many more...

-------------------------------------------------------

Course Description And Overview:

Most people do not know how to get started with all the puzzling functions of Facebook Analytics today. With this Fast Track Training course designed to take you through the Beginners and Advanced levels, you will soon be up and running in no time using Facebook Analytics with confidence.

FB Analytics (Beginners & Advanced): Fast Track Training is a straight to the point, step by step training course to get you started immediately.

See the course subjects below:

-------------------------------------------------------------------------------

FB Analytics For (Beginners): Fast Track Training

1 - Overview - Beginners

2 - The Dashboard - Setting Up

3 - Moving Content Over - Part-1

4 - Moving Content Over - Part-2

5 - Facebook Analytics - Funnel Tracking

6 - Creating Your Analytics Dashboard

7 - Active Users Report

8 - Revenue Tracking

9 - Retention

10 - Cohorts

11 - Breakdowns

12 - Journeys

13 - Percentile

14 - Events

15 - Overlap

16 - Lifetime Value

17 - Demographics

18 - Technology

19 - Settings

20 - Conclusion - Beginners

------------------------------------------------------------------------------------

FB Analytics (Advanced): Fast Track Training

21 - Overview - Advanced

22 - Getting Started with the Setup

23 - Connecting To WordPress

24 - Connecting To Eventbrite

25 - Connecting Offline Events

26 - Adding and Creating an Ad Account

27 - Uploading Offline Event Data

28 - Creating a Custom Conversion

29 - Creating Multiple Pixels

30 - Adding Your Instagram Account

31 - Lines of Business

32 - Managing People and Pages

33 - Managing Projects

34 - Creating System Users

35 - Adding a Pixel To Warrior Plus From the Business Manager

36 - Lifetime Value

37 - Integrations

38 - Block Lists

39 - Set Up Settings for Business Manager

40 - Conclusion - Advanced

Who this course is for:

Beginners to Facebook Analytics
Professionals, Business Owners, Internet Marketers, Entrepreneurs, Hobbyists
If you want to drive buyer traffic to your website, product or service
If want to master Facebook Analytics and the unlimited income potential is has for your business

FB Analytics (Beginners & Advanced): Fast Track Training

What you'll learn

Explore related topics

Course content

FB Analytics For (Beginners): Fast Track Training20 lectures • 37min

FB Analytics (Advanced): Fast Track Training20 lectures • 35min

Bonus Lecture: New Product List1 lecture • 2min

Requirements

Description

Who this course is for: