
Learn about the objectives of the course, what product managers do, and why they are called CEOs.
Drive cross-functional alignment by representing the voice of the customer, translating insights into product requirements, and guiding development, marketing, and sales toward a successful launch.
Develop essential soft skills for product managers, including customer empathy, communication, and confident leadership, to influence teams, align stakeholders, and balance short-term results with long-term vision.
Define customer needs with personas, build business cases, plan launches, monitor product performance, analyze competition, manage lifecycle, and build a coherent roadmap for a portfolio.
Learn to grow as a product manager, overcoming imposter syndrome, entering with no experience, networking with engineers and customers, and advancing through roles via continuous learning.
One of the fastest-growing job disciplines is product management. More and more companies are realizing the importance of this function and focusing more on growing their number of product managers. It is also one of the highest-paid individual contributor roles in the corporate world.
Product managers oversee the processes of new and existing products and manage a portfolio of applications from design to deployment. They ensure a successful launch and effective distribution of products for its continued success in the market.
In this fast-paced course, you will learn the fundamentals of product management at technology companies, the influence of product managers in an organization, their responsibilities, soft skills needed to be a product manager. Product managers can hail from different backgrounds. Product managers need not come with a technical background. While it is a good requirement for a technical product manager, product managers are expected to be a jack of all trades. They are required to understand all aspects of a product from customer requirements, product performance finances, sales channels and process, development process, manufacturing operations if applicable, and much more.
While it is a continuous learning process to be an excellent product manager, this course is aimed to help you with a fast understanding of this discipline. This course will also help you evaluate if product management is the right path forward for your career.