Launch Your Fashion Brand Online With Sustainability Tips
What you'll learn
- Literally step by step how to launch your fashion brand online. This course will cover everything from idea validation to planning an ecommerce collection; considering hemisphere, climate, culture, sustainability + more, and then how to produce a 1st collection covering topics like how to source, how to find a manufacturer, how to create tech packs, how to fit your product + more and then onto how to be compliant and how to ship. Aside from the creatives, a fundamental part of the course is how to set up your business covering trademarks, domain names + more, through to how to set a sales plan, budget and manage your cash flow. The final 2 steps focus on building a brand - DTC build (website), marketing, branding, social media + more and actually how to launch! Then finally upon launch how to grow globally covering numerous methods that will last for at least the 1st 5 years of business!
- How to project manage a business launch on ecommerce
- How to source and how to find a manufacturer to produce your 1st collection
- How to market your fashion brand launch ensuring your have an engaged audience before launch
- How to find a profitable product to sell (finding your niche and product that's in demand)
- How to write a business plan and finance options available to you
- How to forecast sales and build a sales plan.
- How to run a successful fashion brand beyond launch
- Ideally it helps to have an understanding about the fashion industry, but it's not a requirement as this course will teach you everything you need to know by both guides, videos and a masterwork.
- You don't have to have a validated idea to take this course we will teach you how to finding a profitable product.
- English literate
Have you always wanted to launch your own fashion brand but heard yourself saying ...
How can I launch a profitable fashion brand? I have a great idea but don’t know how to make money.
How do I source and manufacture my collection? How do I know which country and manufacturer to choose?
What is involved in setting up a business? I have no idea about how to register a trademark or what it takes to become a business and not a hobby?
Will I need funding? If so, how do I find a financial investor? How much money will I need to launch?
How do I build a brand? I have a great brand name, what else do I need to do?
Where can I find a good business plan template? & how do I fill it in?
We totally get it!
There are so many steps you need to complete to successfully launch a fashion brand online. But don’t worry we have condensed our 10+ years direct experience in fashion eCommerce, not to mention 15+ years in retail, into an easy to follow a 6-step process.
Learn how to launch your fashion brand online with Unzipped & we will be there every step of the way!
What’s included? What am I going to learn?
> 1 x ‘how to launch’ master workbook containing 50+ templates and checklists needed in which to launch your fashion line. Including a business plan template. Document your brand’s journey and build your strategy with key focuses as you learn, all documented in one place.
> How to validate your idea ensuring your fashion brand is reacting to market demand, therefore focused on revenue. This is a proven formula you can use repeatedly every time you launch a new product line to ensure its success.
> How to DIY produce your 1st collection without enlisting the help of an agent. You will learn how to source, how to cost, how to produce and ship a globally compliant eCommerce range.
> 2 x expert guest speakers! You will not only learn from brand launch expert Carley. J, but also from marketing expert Jesse Mullins. In step 5 & 6 he teaches you methods and tactics in which to capture, cultivate and retain an active audience.
> How to launch a profitable brand that is focused on generating sales, managing a positive cash flow, product margins and ROI marketing tactics.
> Which sales channels are right for your fashion brand’s launch & growth focusing on product suitability vs opportunity. Launching the right product at the right time is pivotal to your success. We will teach you the most effective launch strategy from step 2 of this course.
> Not only how to launch but how to grow your sales and brand as soon as you launch! Learn proven eCommerce ROI growth methods that you will be able to use for at least the next 5 years post-launch.
> 12+ hours of video lessons. An unbelievable amount of content for the course price!
Top 3 reasons why you should launch your fashion brand online now!
Ecommerce is the fastest-growing sales method worldwide. Launch your fashion brand now, before the market is saturated and get noticed by a global audience. This really is a huge opportunity that you don’t want to turn down!
Why earn money for someone else? Be your own boss, own your own fashion label and get recognised for your talents.
Haven’t you always dreamt of global recognition? Imagine your brand’s name selling in London, NYC, Paris, Melbourne. It is possible through global eCommerce! Unzipped can connect you to the world through this course & our contacts.
So, who is this course for?
It is for fashion enthusiasts & fashion entrepreneurs who:
Have an idea or even a brand name but don’t know how to make it into a business and launch an online fashion brand.
Want to launch a profitable online business.
Want to produce their first fashion collection. Learning how to design, create tech packs, source, and find a manufacturer.
Want to get an actionable plan. From the start to finish of the course you will have a master workbook, complete with 50+ templates, checklists to support your learning and enable you to launch your fashion brand online.
Want to learn the business side of running a fashion brand. You will learn how to complete a business plan, how to forecast a sales budget and how to set up all business operations.
Want to build a global brand recognised by not only your designs but your brand. Taught by Ooze Studios an ROI focused agency, you will learn how to build a brand and create an online presence.
Have an interest in and knowledge about fashion. You don’t have to have a fashion degree or experience in the fashion industry to take this course. The course has been created as an easy to follow guide, covering a wide variety of topics, some that will require an intermediate level of learning. It is designed to take you on a journey from idea to launch & scale.
Join us today! & launch your fashion brand in 2021 :)
Who this course is for:
- Male, Female, 18-65 .... Anyone who wants to launch their fashion brand online / launch an online business.
- Anyone with the passion and drive to succeed in both fashion and ecommerce business.
- Anyone that wants to become your own boss and have the freedom to realise your dreams/ideas
* Setting up and growing a wholesale department for Forever New. Launching 10+ accounts, achieving year 1 sales growth +330%
* The key account manager of Zalando for New Look, trading an account worth £40M.
* Co-responsible for launching wholesale for New Look back in 2013. Across 4 years we launched 30+ wholesale accounts and grew the division to being 1 of 3 key company growth pillars.
* Working with leading high street retailers; NEXT, Tesco, Arcadia Group, New Look and Forever New.
* Building direct relationships with 30+ wholesale platforms around the world.
* Career and skill history spanning; textile designer working for DVF, including working at New York Fashion Week in 2010. Fashion buyer for plus size clothing. Wholesale account manager and business development lead.
* Helping 30+ fashion brands to launch online in the last 2 years.