Fashion Brand Launch: Product ID, Design & Development

Name: Fashion Brand Launch: Product ID, Design & Development
Rating: 4.3 (49 reviews)

Understanding how an effectively brand and develop your product

Created byWard & Fifth Consulting

Last updated 3/2016

English

English [Auto],

What you'll learn

Understand how to give your product the characteristics it needs to stand out

Course content

1 section • 7 lectures • 51m total length

Product I.D.4:08
Develop a distinctive product identification strategy by selecting a unifying feature—name and logo, color, or signature detail—and ensure consistent use across packaging, tags, and retail for brand recognition.
Product I.D. Examples8:17
Explore how product id design uses name, logo, color ID, and distinctive details. See real-world examples like TOMS flag and logo, MK emblem, and red bottom trademark.
Product Design Plan10:21
Develop a product design plan using move boards to define brand aesthetics, then collaborate with designers or freelancers to translate seasonal trends into collections.
Product Development Plan8:29
Develop a detailed tech package with dimensions and fabric swatches, then manage multiple sample rounds toward a confirmation sample, traveling with the designer to factories.
Sample Tech Package5:17
Learn to craft a precise tech package for fashion product development, detailing millimeter measurements, materials, construction, colorways, and critical dimensions to guide factory samples.
Product Offering Timeline8:35
Explore a practical product offering timeline for fashion brands, contrasting wholesale and ecommerce lead times, and planning seasons, styles, colors, SKUs, and carryovers across collections.
Final Suggestions5:56
Use season-by-season sales data to shape the next collection, balancing core pieces with wild cards and trend-driven designs. Bring in a merchandiser or stylist to ensure a cohesive collection.

Requirements

Just enthusiasm to learn the business of fashion
Computer

Description

This is the course you will need to understand how to generate product identification characteristics to distinguish your brand from competitors.

The 45 minute video course includes a formal presentation of strategies taught by Shawn Ward. The course will cover the following subjects:

Product I.D.
Product I.D. Examples
Product Design Plan
Product Development Plan
Sample Tech Package
Product Offering Timeline
Final Suggestions

The course is structured into 7 lectures.

If you have any questions relating to the course, please feel free to contact me here on Udemy!

Please don't forget to leave me a comment and a rating if you think it is appropriate to do so. :)

If you enjoyed this Course you may like to consider my other Courses here on Udemy: Fashion Brand Launch: Corporate Filings & Trademarks

Testimonials:

~ Very informative. A great detailed overview of the necessities needed for launching a brand. Great amount of knowledge and insight presented. From practical to inspirational - Stevyn

~ It was jam packed full of info I was really looking for! - Cassy

~ Great visual aids & amazing webinar overall; extremely appreciative of the wealth of knowledge shared - Shayna

~ Great, easy to understand and follow. - Joseph

~ A lot of people start a business and don't know the first thing about starting a business, so this was helpful. - Crystal

~ I really enjoyed this. I don't know much about business but have an Idea and dream so this is very helpful and I can follow. This will give me a guideline. Thank you - Mona

~ Great, easy to understand and follow. - Joseph

~ I LOVE WARD & FIFTH!! - TG

Who this course is for:

No experience needed; Individuals who have a desire to become an entrepreneur and launch their own fashion brand.
Individuals interested in launching a fashion brand