
Explore why local SEO dominates search results by prioritizing local listings, reviews, and accurate business details to attract more local searches, calls, and qualified leads.
Discover the power of local SEO with Google, learn to rank on the front page, and set up your free Google business page with practical, step-by-step guidance.
Explain what keywords are in local seo, how long-tail keywords improve relevance and conversion, and how to choose terms like hairdresser and hairdressing courses for local searches.
Learn how to get your business on Google for free by creating and verifying a Google Plus page, using citations and on-page optimization to appear on the front page.
Optimize your Google business page by building a complete profile with photos, hours, and a verified listing, and link analytics to boost visibility and trust.
Discover content generation's high return on investment by using blog posts to add value, build trust, and capture leads for local customers.
Set up and optimize your email marketing by building an email list, delivering three pieces of valuable content, and pacing one selling email to grow customers without spam.
Execute a consistent content marketing strategy using a tripwire and email to engage readers, boost local SEO, and drive long-form blog posts that improve Google rankings.
Use Google Keyword Planner to uncover local search volumes, group keyword ideas, and region-specific terms, then craft a month-long, topic-driven local content plan for your business.
Learn how setting up a Google Plus page gives your business massive real estate on Google, with reviews, posts, calls, and directions that help you rank on the first page.
Discover how on-page signals and clear keyword-focused titles boost local SEO rankings on Google, driving more local customers, visitors, and sales.
Learn how link signals boost local seo by showing how sites linking to your business build trust and raise page and domain authority, increasing local visibility.
Discover how business page signals and external citations from local listings like Yelp and Yellow Pages boost local rankings through consistent nap data and credible directories.
Learn how review signals influence local search engine optimization, emphasizing Google reviews, citations, and consistent listings. Harness social proof to boost ranking and clicks by encouraging honest reviews from customers.
Explore how behavioral and personalization ranking factors drive local search engine optimization, using Google Analytics, social updates, and a unified message to boost engagement, rankings, and trust.
Discover how page load speed affects on-page ranking factors and Google search results, and learn quick tests and fixes to keep your site fast for visitors.
Learn how to ensure your website is mobile friendly using free Google tools and the Google Developers mobile friendly test, so you don't lose traffic as mobile search overtakes desktop.
Explore how social signals influence rankings by shares and reviews, and why showing real people, team photos, and active Facebook and Twitter pages can boost credibility and traffic.
Discover practical local seo methods to boost rankings with fast, mobile-friendly sites, a verified address, google plus page, citations, and reviews, plus a 2000-word local content strategy.
On average this course gets the students 250 more qualified, local, targeted leads visiting their website, calling their store and ultimately turning into customers... all for free!
Course Updated:
16th of October, 2015
Objectives Of The Course:
This course is a guide to getting your business on the front page of Google using Google+ Local so that you can impact local search results and get more customers on your website and through your door.
What You Will Learn:
This course will teach you the exact steps on how to leverage Google and get thousands of people on your website and through your door each year.
The Five Steps
Step 1 - Introduction to Local SEO
Local SEO is the most powerful change in small business history but not many people know about it. Learn why local SEO is incredible and the results you can expect when you harness it yourselves.
Step 2 - Getting on the Front Page
This section is all about how to create your Google+ page for your business and optimize so it's ready for the front page. This section will clearly outline every step you need to make to change your page from a Google zero to a Google hero.
Step 3 - Content Marketing
This section is all about learning how to content market. Content marketing is the most powerful way to get your message across the internet and most people think it's hard. In this step you learn how to almost automate your content marketing so you can spread your message and still have plenty of time doing what you love.
Step 4 - Search Engine Ranking Factors
These are the factors that Google (and people) take into account when they decide who gets front page and who doesn't. Keeping these in mind as you do any work online will ensure that your website becomes and stays front page material.
Step 5 - Bonus!
These bonus tools cover the most common mistake most companies make when trying to optimize their site. Make sure you're not following the crowed (who aren't on the front page) and learn from the few websites that are!
Do What Google Wants You To Do:
Knowing how to do all the things Google wants you to do gives you an advantage.
Local search is now appearing above organic search!
Creating a strong local SEO (search engine optimisation) strategy is key and this course will guide you through how Google+ can be a part in that process.
Course Format:
The course is presented in a really simple format that anyone can understand and all terms are clearly explained throughout the course.
Who Is This Course For:
If you are a business owner, that serves a local area or a website owner that wants to get more customers in their local region, then this course contains essential information.
It is also useful if you are running a marketing business as it will give you very specific SEO training on how Google+ can help your clients impact their position in search, which will deepen the strength of your service offerings.
The Guarantee:
So sign up for the course and learn what has taken us over 12 months to learn about Google+ and local SEO.
It comes with a full 30 day money back guarantee, backed by Udemy, if you are not happy with it for any reason, just get a refund! It's as easy as that.
This course includes everything you need to know about local SEO and leveraging Google for thousands of free, qualified, local customers each year.