Facilitating with the Business Model Canvas
What you'll learn
- Frame strategic ideas, opportunities, and plans with the Business Model Canvas
- Structure testable ideas on product/market fit
- Facilitate purposeful exploration of customer experience by pairing qualitative and quantitative evidence
- Use the Canvas to help prioritize what’s truly strategic to delivery the business’ value propositions and how to pare away what’s not
- Use the Canvas to anchor management focal points with OKR’s and agile team charters
- Conversational English Proficiency
Whether you are an entrepreneur, general manager, or advisor, the Canvas is emerging as one of the most popular tools for deciding what matters to a business and pairing it with specific focus and action. In this course, you'll learn how to ask the right questions and facilitate the right kind of collaboration to answer them.
In Section 1, you'll learn about the basics and how you might use the Canvas in various roles like manager, advisor, systems designer, or founder. This is important because there are a lot of ways to use the Canvas and it's useful to start your practice with some specific intent.
In Section 2, you'll learn about the Canvas' independent variable, product/market fit- how to define it and test it. This is important because everything else in the Canvas should follow from your hypothesis on product/market fit.
In Section 3, you'll learn about how to unpack product/market fit into specific customer experiences with the Canvas, pairing qualitative and quantitative observations. This is important to make sure your point of view on product/market fit is testable and maps in meaningful ways to your work on the Canvas.
In Section 4, you'll learn about business model type and how to use the Canvas to anchor complimentary management tools like OKR's and agile team charters. This is important if you want to use the Canvas as an ongoing tool to help with alignment and facilitate autonomy.
Who this course is for:
- Managers, advisors, and entrepreneurs driving discussions about strategic priorities, and how to make such priorities actionable
Alex is on the faculty of UVA Darden where he teaches courses on product design and digital development. Online, he’s delivered over 450,000 courses. Before teaching, Alex started and sold two companies and he continues to advise and invest in digital ventures. His Venture Design framework is widely used by practitioners and instructors for new product and venture creation.