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- Understand how to use Facebook for business
- Understand how and when to sell on Facebook and other Social Media
- Understand how to generate leads from Facebook and other Social Media
- Basic understanding of the Internet and browsing
- Facebook Account
Social Media has become very popular in recent years, and increasingly important for business. Large business have started to increase their investment in social media marketing because they see tremendous opportunity in it. This is good news for them, but there is even greater opportunity for all business small and large.
Never before has it been easier for anyone to get their message seen throughout the world. Just 20 years ago if we wanted to get a message out about our business, we would need to invest in ads in the newspaper, radio or television. Direct mail was also popular but could be very expensive. We can still do these things and they still work to a certain degree, however if budget is a concern then these mediums of communication are not accessible.
The great news is, with social media we can send a message to thousands of people per day for free. In my opinion, social media is the great equalizer in marketing. There are over a billion users using Facebook and Twitter today and you can bet that a lot of them are buying the same products that you sell. It is time that they know they can buy from you.
As a online marketing consultant, I frequently meet people who know that this is possible, but have no idea how to do it. This is why we have created this course. Social Media offers a great opportunity, but unless we know how to use it, it will not provide great benefit to us. I see many businesses doing it the wrong way, and as a result they are repelling new customers instead of attracting them.
In this course, Greg will cover the 4 steps needed to successfully sell on Facebook. He will then show you how to apply these 4 steps to Facebook in order to generate leads and convert those leads into customers.
- Entrepreneurs who want to expand their Social Media presence
- Businesses that want more sales and leads from their social media activities
It has never been easier to reach millions of people online. Greg talks about how you can use 4 principles to build your following and become a top seller.
Once you know what people are talking about, the next step is to start influencing your target market.
Listening: What are your customers pain point?
What are your customers saying about your industry and your competitors.
Influencing: What are the top 5 topics you can speak about on your social media pages.
Networking: Who are the top 5 influencers in your industry?
Selling : What Lead Magnet can you use? What kind of tripwire can you sell?