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A-Z™| Sıfırdan İleri Seviyeye Facebook & Instagram Reklamı +

Uzman Bir Facebook Reklam Yöneticisi Olun ve Dijital Pazarlamanın En Güçlü Kanalıyla Hedeflerinizi Gerçekleştirin!
Rating: 4.5 out of 54.5 (373 ratings)
1,462 students
Created by Umut İsmetoğlu
Last updated 3/2019
Turkish
30-Day Money-Back Guarantee

What you'll learn

  • Facebook Reklam Yapısı
  • Remarketing
  • Creating Lookalike Audience
  • Marketing Funnels (Pazarlama Tünelleri)
  • Split Testing(A/B)
  • Hedef Kitle Oluşturma
  • Farklı Reklam Türleri(Slayt vs)
  • Reklam Kırılımları
  • Reklam Raporlaması
  • Facebook Pixel
  • Abandonment Remarketing

Requirements

  • Bilgisayar
  • İnternet

Description

The consumer is not a moron; she is your wife.
David Ogilvy

Merhabalar! Size Facebook Reklamlarıyla alakalı bildiğim her şeyi anlatacağım bu kursa hoşgeldiniz. Dijital reklamlar artık insanların ve özellikle tüketicilerin kararlarında çok önemli bir rol oynuyor. Bu kursu aldıktan sonra siz de dijital reklam kanallarını kullanarak istediğiniz tüketici aksiyonlarını gerçekleştirebileceksiniz.


Bu kursu aldığınızda:

  • Facebook Reklam Yapısı

  • Reklam Database Kullanımı ve Yorumlaması

  • Hedef Kitle Oluşturma

  • A/B Testing

  • Reklam Kırılımları Yorumlama ve Optimizasyon

  • Özel Reklam Stratejileri

  • Remarketing

  • Genel Reklam Terimleri ve Kısaltmaları

  • Lookalike Audience Oluşturma

  • Farklı Reklam Türleri(Slayt vs.)

  • Marketing Funnel

  • Split Testing

  • Reporting

  • Reklam Yeri Seçimi

  • Facebook Pixel

  • Abandonment Marketing

  • Ve çok daha fazlasını öğreneceksiniz!.



Eğitmeniniz kim?

Hello, I am Umut İsmetoğlu. I am an entrepreneur. Since I was a child I have created many different business models in different fields and have managed them. I opened my first online store at the age of 12 with a montly revenue. After that, I went into the area of drop-shipping and created my own e-commerce models.Also, I am a self-taught coder with a 3,5 year experience in iOS development and Swift programming. Last year I went into the area of stock market and did begin to do technical analysis. Moreover, I can speak Spanish and English.

*Currently working at Google.

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SBS Türkiye birincisi , LYS Türkiye ikiyüz ondördüncüsü ve Boğaziçi Üniversitesi öğrencisi bir girişimciyim.

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Who this course is for:

  • Facebook'da Reklam Yönetimini Öğrenmek İsteyenler

Course content

5 sections • 51 lectures • 4h 35m total length

  • Preview01:13
  • Preview05:17
  • Preview03:36
  • Diğer Önemli Faktörler(Split Testing, Raporlama)
    04:57
  • Facebook Reklam Database'i ve Kullanımı
    10:00

  • Uyarı
    00:05
  • Facebook Reklam Hesabı
    03:46
  • Reklam Yapısı
    05:48
  • Reklamlar Hedef Seçimi
    07:38
  • Lokasyon Hedeflemesi
    07:46
  • İlgi Alanları Hedefleme
    09:43
  • Reklam Yeri (Ad Placement)
    03:23
  • Bütçe Belirleme
    06:37
  • Reklam Görseli ve Boost Post
    09:54
  • Call2Action
    03:17
  • Duplicate Kampanya
    07:00
  • Motto Belirleme
    02:56

  • Pixel Giriş
    04:56
  • Facebook Pixel
    05:40
  • E-Commerce Reklam
    12:07
  • E-Commerce Reklam 2
    06:44
  • Reklam Kırılımlarının İncelenmesi
    07:15
  • Preview11:25
  • CPC Model
    11:48
  • Yeni Özellik Ekleme
    03:47
  • Hedef Kitle Kaydetme ve Kırılımlar
    05:53
  • Preview08:44
  • Slayt Gösterisi Oluşturma
    05:02

  • Varsayım Doğrulama
    04:40
  • A/B Testing ve Story Ad
    12:09
  • A/B Test Sonuç Değerlendirmesi
    03:31
  • Özel Hedef Kitle
    10:14
  • Preview04:50
  • Post Engagement
    03:27
  • Preview04:52

  • Giriş
    04:01
  • Facebook Sayfa
    01:39
  • Many Chat Basics
    09:00
  • Many Chat Detaylı İnceleme
    08:21
  • Menü Oluşturma
    01:58
  • Chat Bot Ayarları
    01:27
  • User input alma
    02:16
  • Preview05:34
  • Tagler Oluşturmak
    01:31
  • Quick Reply and Button
    01:09
  • E-Commerce Segmente Edilmesi
    02:39
  • Broadcasting
    03:32
  • Pop-up Oluşturmak
    03:09
  • Pop-up Oluşturmak 2
    01:55
  • Landing Page
    03:18
  • Facebook Post
    04:14

Instructor

Umut İsmetoğlu
Ex-Googler, Entrepreneur, from Boğaziçi University
Umut İsmetoğlu
  • 4.1 Instructor Rating
  • 3,904 Reviews
  • 33,728 Students
  • 14 Courses

From Bogazici University Business Management department with strong academic records. Ex-Googler and Co-Founder of Zerosum Games & Founder of up4solutions. One of the best-selling Udemy Instructors with more than 20.000 registrations and counting day by day. He has deep-experience in drawing business strategy and implementing brand-new business models.

Boğaziçi Üniversitesi'ndenim. Google, SAP gibi şirketlerde tecrübe edindim. Şu anda kurucularından olduğum Zerosum isimli mobil oyun şirketinin yönetimini gerçekleştiriyorum.







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