The Facebook Pixel Demystified - Install & Use the FB Pixel
4.3 (78 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
287 students enrolled

The Facebook Pixel Demystified - Install & Use the FB Pixel

Use the Facebook pixel to reach more ideal customers, optimize your ad targeting and reduce your FB ad costs.
4.3 (78 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
287 students enrolled
Created by Amy Fedele
Last updated 12/2018
English
English [Auto]
Current price: $59.99 Original price: $99.99 Discount: 40% off
2 days left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How the Facebook pixel can help you to grow your business
  • How to install the pixel on your website
  • How to verify that the pixel is properly installed on your website
  • How to set up key custom audiences within Facebook ads manager
  • How to connect to these audiences to grow your business
  • If you are new to the Facebook Pixel or just want to get a better understanding of it, this is a great introduction to the power of Facebook to reach your ideal customer and grow your business.
Requirements
  • You need a Facebook page account for your business
  • You need to already have a website for your business
  • You need your website username/password or FTP access to log into your website backend
Description

Stop spending money on bundled, lengthy courses that promise the mastery of every single aspect of social media marketing. I have fallen for those, too, trying to get the biggest bang for my buck. And guess what? I never complete them. This course is short and to the point. You will master just ONE thing -- the Facebook Pixel -- and it will open up a whole world of marketing to you. Literally in less than an hour you will be on your way to reducing the cost of your Facebook ads and sending them to more targeted audiences! It doesn't get much better than that!

If you are new to the Facebook Pixel or just want to get a better understanding of it, this is a great introduction to the power of Facebook to reach your ideal customer and grow your business.

This is a beginner-level course, so if you already have installed your Facebook Pixel and are running ads using your custom audiences this may not be for you.

In this beginner-level course, you will learn:

  • How the Facebook pixel can help you to grow your business

  • How to install the pixel on your website

  • How to verify that the pixel is properly installed on your website

  • How to set up  key custom audiences within Facebook ads manager

  • How to connect to these audiences to grow your business

Learn How to Set Up These Key Custom Audiences:

  • people who recently visited your website

  • people who visited a specific page on your website

  • people who have interacted with your Facebook page, a post, or even a video

  • people who have engaged with your Instagram feed

+ BONUS PDF Checklist & Full Powerpoint PDF Download

This course is for you, if:

  • You want to easily reach potential customers and grow your business online

  • You are interested in installing the Facebook Pixel

  • You’ve tried to set up the pixel but got confused with all the technical details and gave up

  • You have run some Facebook ads in the past but got an OK or BAD result

  • You are considering running Facebook Ads in the future

  • You’ve already installed the pixel, but don’t know what it does or how to use it

This course is not for you, if:

  • You don’t have a Facebook Business Page and don’t want your business to be on Facebook

  • You aren’t interested in online advertising / marketing

  • You don’t have any time or money to invest in your business

  • You are already an expert at running Facebook Ads

  • You are tech-savvy and don’t need step-by-step guidance to set up the pixel.

Not ready to run ads?

Even if you aren’t considering running a Facebook ad in the near future, you should STILL set up the Pixel as soon as you possibly can. If you do it now, you’ll be gathering data that you can use once you’re ready to run ads!



Who this course is for:
  • You want to easily reach potential customers and grow your business online
  • You are interested in installing the Facebook Pixel
  • You’ve tried to set up the pixel but got confused with all the technical details and gave up
  • You have run some Facebook ads in the past but got an OK or BAD result
  • You are considering running Facebook Ads in the future
  • You’ve already installed the pixel, but don’t know what it does or how to use it
  • If you are new to the Facebook Pixel or just want to get a better understanding of it, this is a great introduction to the power of Facebook to reach your ideal customer and grow your business.
Course content
Expand all 10 lectures 57:51
+ Introduction
2 lectures 08:50

Rather than a broad overview of social media marketing, this course is laser-focused on understanding, installing and using the Facebook Pixel to grow your business. I’ll be covering

  1. exactly what the Pixel is and how it works   

  2. how to properly  install the pixel on your website

  3. and how to set up 5 key custom audiences within Facebook ads manager

In less than an hour, you will be on your way to

  1. creating targeted Facebook ads

  2. reducing advertising costs

  3. and reaching ideal customers who have already shown an interest in your product

Preview 02:17

Confused by the Facebook Pixel and all of the mystique surrounding it? This module explains exactly what the Facebook Pixel is, literally. It also explains how you can use the Facebook pixel to get more data about your customers, grow your business and optimize your ad targeting to reduce your ad costs.

Preview 06:33
+ Installing the Pixel
3 lectures 11:08

A step-by-step walkthrough to finding your unique Facebook Pixel code and putting the code onto your Wordpress website via the handy plugin provided by Facebook. 

Install the Pixel Code on Wordpress - a step-by-step walkthrough
05:53

If you do not want to install your Facebook Pixel using the Wordpress plugin provided by Facebook, here is a step-by-step walkthrough of TWO different ways you can put the Facebook Pixel code onto your website.  These methods involve copying the Pixel code and pasting it into your website head tags (it's a big more technical). You can skip this module if you've already installed the Pixel via the Wordpress plugin in the previous module. 

Two Alternative Ways to Install the Pixel
03:16

This module will walk you step-by-step through the process of ensuring that your pixel was installed correctly. This is an important step and will give you the confidence to know that the Facebook pixel is set up and collecting valuable data for you. 

Preview 01:59
+ Set up Audiences & Conversion Tracking
5 lectures 37:53

Learn about conversion tracking with the Facebook Pixel and the difference between using "Custom Conversions" and "Standard Events."

Conversion Tracking Basics
09:19

This is a step-by-step tutorial for creating custom conversion objectives within Facebook Business Manager.

Setting up Custom Conversions in Facebook
09:21

Once your Facebook Pixel is installed, you need to set up custom audiences within your Facebook account in order to see any of the Pixel's information. This walks you through exactly how to do it and what audiences you should be setting up to get the most out of your Pixel. I'm also including a helpful checklist :)

Create Custom Audiences from your Pixel Data
10:52

Here's a bonus module all about "Lookalike" audiences -- a powerful audience category you can use to find MORE customers that have similar traits to your existing customers. The power of the Facebook Pixel combined with your customer list allows you to create these lookalikes. 

BONUS: Set up "Lookalike" Audiences
01:50

I would never leave you hanging! Here's how you actually use your Facebook Pixel, custom conversions and custom audiences to create SUPER TARGETED Facebook ads for the best price possible. Afterwards, I dive into what you should be doing next and how you can work with me. Thanks for watching the course and if you found it helpful I would appreciate a positive review!

The Next Steps
06:31