Meta Advertising Fundamentals: Facebook Ads & Instagram Ads
What you'll learn
- Setup your Facebook Business Page & Business Manager. Use Facebook Creator Studio. Launch Facebook Ads. Generate Leads. Enjoy Interactive Quizzes.
- Follow my Succes Blueprints - Proven Examples and Case Studies you can Follow to Boost your Facebook Ads & Facebook Marketing Performance!
- New Facebook Layout – Explained – Learn the Facebook Business Manager, Business Page, Creator Studio, - and the 2021 Facebook Pixel and Setup for iOS 14.
- Hot New Facebook Lead Generation Ads Techniques – Start Getting a Constant Stream of Leads & Sign ups RIGHT AWAY.
- An internet connection. No Previous Knowledge of Digital Marketing is Required at all, Only Determination and a Hunger to Learn. We will Teach you the Rest.
Step By Step Facebook Ads & Instagram Ads Course For Beginners (Ready For iOS 14.5+ Restrictions)
Accept our 12 days challenge and learn how to set up Facebook business page & Facebook business manager. Install Facebook Pixel ready for iOS 14.5+ restrictions. Use Facebook Creator studio. Launch your first Facebook read ads & Facebook engagement campaigns. Generate leads with Facebook lead generation ads. Drive traffic to your website with Facebook traffic ads. This Facebook ads course includes essential info so you can prep for the Facebook Pixel API for iOS14.5+.
This Meta Advertising Course Is Project Oriented & Fun! It Has Been Filled With:
HQ animated video explainers
Screen recordings with over my shoulder explanations
Watch as I walk you through everything you will need to know to reach success in 12 days!
Each day you are expected to progress in your digital marketing skills to empower your business!
After accomplishing this course you will have your Facebook business page & the complete Facebook for business setup. You will know how to create Facebook ads campaigns & how to generate leads with Facebook lead generation ads.
Hi, I’m Tomas Moravek, the Internet Efficiency Award Winning Digital Strategist with my Facebook, Instagram, and Messenger Ads Ultimate Mastery Course, 2023 Edition.
When you enrol on this course, you’ll be joining 700,000+ successful students who’ve learned Facebook Ads & Instagram Ads using my techniques and strategies. This course is optimised for beginners who need to proceed step by step daily tasks to have their campaigns running for their businesses.
Watch & enjoy interactive quizzes as I walk you through everything you will need to know to become confident in leading campaigns for your business.
Learn Facebook for business - Complete guide to Facebook business manager, Facebook business page optimisation, & blueprint to boost brand new business pages.
Learn Facebook post creation - Create Facebook posts that get maximum response with Facebook creator studio.
Learn Facebook ads (including lead generation) - Targeted Facebook lead generation ads that bring the right kind of leads. Facebook Engagement Ads that effortlessly attract interest, and Reach ads that unlock new profit streams.
DAY 1 - Customer Journey
Awareness – In the real world it would be giving you a leaflet with an invitation into the store.
Consideration – In the real world it would be visiting the shop and trying the product.
Conversion – In the real world it would be going to the cashier and paying for the product.
DAY 2 - Facebook Objectives
Before you create an ad, first consider what your business goals are. It's important to know what you want to achieve in order to choose the right objective. Your advertising objective is what you want people to do when they see your ads.
DAY 3 - Facebook Ads Copywriting
Copywriting is so much more than just words on a page, it’s about using language to attract and persuade. It can be hard to know how to do this if you’re not a pro copywriter, but in this Facebook ads course, you will learn specific tried and true techniques that will give your Facebook and Instagram Ads and posts a winning edge.
DAY 4 - New Facebook Business Page
Increase awareness of your business with a free online presence that you can make in minutes. Creating a Facebook Page allows the more than 2 billion people on Facebook to discover your business – think of your Page as a digital shopfront. Setting up a business Page is simple and free, and it looks great on both desktop and mobile. Once you've set up your Page, you can build an audience of people who are interested in what you have to offer. 2/3 of Facebook users across all countries surveyed say that they visit the Page of a local business at least once a week.
DAY 5 - New Facebook Creator Studio
Creator Studio lets you manage posts, insights and messages from all of your Facebook Business Pages and Instagram Business Profiles in one place. It brings together social media analytics, scheduling and community management. It also helps eligible accounts monetize their content and handle influencer-brand collaborations.
DAY 6 - Facebook for Business + Pixel
Follow my screen recordings and over my shoulder explanations and use the full power of:
Facebook Business Manager
Facebook Pixel Correct Setup ready for Apple Restrictions
Facebook Ads Library
Follow my Best Practices to handle the Apple Restrictions the most efficient way.
DAY 7 - Facebook Reach Ads
You will learn how to show your ad to as many people as possible in your target audience. Facebook reach ads are very useful for local businesses as well as e-commerce businesses launching big sales campaigns.
DAY 8 - Facebook Engagement Ads
With more than 2 billion people users on Facebook every month, advertising on the platform is a no-brainer. To ensure your ads are not overlooked though, without any action taken from those users, your ads must be engaging. Facebook post engagement is what really matters, and Facebook engagement ads are an ideal ad type to persuade users to take action.
DAY 9 - Facebook Lead Generation Ads
Lots of people want to hear from your business, but filling in forms can be difficult on mobile. Facebook lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up – it's already pre-populated with their Facebook contact information and ready to be sent directly to you. With just a few taps, they can get the information they want, and you generate a qualified lead for your business.
Pre-populated forms means people can submit their contact information with ease, even on the small screen.
Facebook lead ads do most of the work of filling in contact forms, so people are more likely to complete them.
To get higher-quality leads, customise your forms to ask for the most important information first.
Lead ads can take many forms: quote or demo requests, newsletter subscriptions, event registrations and more.
DAY 10 - Facebook Traffic Ads
The Facebook traffic objective is designed to drive people to your website or app. With traffic as your objective, you can create ads that:
Send people to a destination such as a website, app, phone call or Messenger conversation (Website Clicks).
Increase the number of people going to your mobile or desktop app (App Engagement).
DAY 11 - Facebook Ads for Local Businesses
Reach more customers near your store. Small business owners inside a local record shop - promote your local business and drive in-store traffic for your small business through Facebook and Instagram. Connect with more people in your neighborhood to increase in-store traffic and local sales. You can promote your local business with Facebook by updating your accounts, advertising to the right people and refining your campaigns.
DAY 12 - Positive Mindset & How to Setup Ad Accounts with your Clients
Business Manager is a tool where you manage ad accounts, apps, Pages and employee permissions all in one place. Business Manager differs from Ads Manager because it allows you to oversee campaigns and assets for all of the businesses you work with, not just a singular business. With this Meta platform, you can run your ads, measure your ad performance, manage assets such as your Pages, data sources and ad accounts, as well as add an agency or marketing partner to help you manage your business. To help you securely manage your business assets (your business content), Business Manager allows you to grant permissions to collaborators. There are two types of permissions you can grant someone, People or Partner, which should then allow you to assign the appropriate level of access based on the person's role in your business.
When You Enrol, You Also Get:
Course Materials & Tuition Worth at least $1.080 - you get it all - for a tiny fraction of the cost!!!
Handy PDF & MP3 packed with useful and extra resources you can download from our Resource Centre
Interactive Quizzes & Copywriting assignments
Lifetime access & Lifetime updates
Udemy certificate of completion - ready for download
30-day money back guarantee
Fast & friendly support in the Q&A section - ask me a question anytime
PDF 10 lessons to quit your job and become a digital nomad
PDF 10 reasons to become a digital nomad today
PDF Digital Nomad Secrets
PDF Starter pack for digital nomads
PDF 157 questions that will help you raise your prices dramatically
PDF Ebook-Side Hustle Secrets
PDF Create a photography landing page that turns visitors in to clients
PDF Find photography clients before travelling to your next destination
PDF Presentation template: Attracting high value clients whilst travelling
PDF Pricing Strategies and Adding Value
We Look Forward To Welcoming You On Board As Our Newest Student
Ing. Tomas Moravek & Team
Internet Efficiency Awarded Facebook Ads Expert
Who this course is for:
- For beginners wishing to follow step by step logical tasks to succeed with Facebook for business.
Since 2018 Ing. Tomas Moravek has helped 700,000+ Udemy students to learn Facebook, Instagram, and Messenger Ads, as well as modern digital marketing skills. Tom has been advising companies like RE/MAX on how to generate more leads and sales since 2014, and in 2016, he received the Internet Efficiency Award for leading Facebook Ads Campaigns.
Tom has previously worked as a Cambridge ESOL Examination Manager for the European Education Centre, and was awarded the 2008 European Prize Label for his work teaching the blind in 2010, by the Ministry of Education in Prague.
In 2021 he was the first Udemy instructor to help students overcome the challenges presented by the Apple & EU restrictions associated with Facebook Ads.
Tom is driven by a passion to to help people live better lives and achieve their potential, and he strives to offer access to acquiring the valuable skills needed in our digital age. His lifetime mission is to deliver the ultimate in educational value to his students - so they can upskill and unlock new opportunities, wherever they are in the world.
"I have been enjoying the course. It's very straight forward and clear. I love the step by step processes in your Digital Marketing Course. I now have a job in a digital marketing company. I'm working as a copywriter and account manager for a team of developers and graphic designers. I'm currently working for Puerto Rico's Swimming Federation, writing 2 blog posts and 16 social media posts every month, and get extra income as the account manager. Thank you so much for the knowledge and help throughout the course. You have been very helpful in my path to great success." Gabriel
"Hey Tom, I am very happy to purchase your course. I have generated leads at only 6 rs per lead with the help of strategy shared by you and by optimising my business manager to be ready for apple restrictions in your Udemy course. I have a facebook and instagram page since last 1 and a half years for my music academy business. Before buying your course, My cost per lead used to be 35 to 50 rs per lead through my conventional targeting. But after I studied under you, I ran conversion ads for leads by targeting custom audience of people who engaged on my facebook and instagram page and 1% lookalike audience of these custom audiences in India and it worked like a magic. 6 rs per lead is very very cheap and I am saving lot of money. Thank you so much. Lots of love." Harshad
"Hi Tom. This is so unbelievable lesson that I always wanted to catch. In this video I have found a lot of my previous mistakes in doing FB ads. The big mistake was the budget optimisation (lost some money before). Here I have found some info about it and improved it in my auction. Thanks for this course. It was good. You are a good teacher. I can recommend you to my friends." Assylkhan
"This is the only course you need. For Real, Tomas is delivering so much value, it's almost criminal. I have followed a lot of Facebook ads courses. None of them made me feel confident like this one. Thank you again for this course. There is so much value, much more than in others that costs 997€." Thomas
"Tomas is passionate about Facebook advertising and he knows his stuff. Watch carefully, he is sharing exactly what works for him. He answers questions and goes above and beyond what you would expect from a teacher. I'm 10 videos into the course and I have my first client. I simply shared a little bit of the knowledge that Tomas shared and the client ASKED ME to help him with his marketing." Rory
We invest into quality of Digital Marketing educational courses to help all people around the globe to gain new skills and have better lives.
We have a passion for success of our students:
"AWESOME COURSE! When I started this course I did it only to promote the products I sell on Amazon. But I started to really like marketing thanks to Tomas. So now, one month later, I signed my first client last week for 800$/month that I will handle social media marketing for. And a meeting with potential second client booked! Did not expect that when starting this course, but it is truly awesome." Jesper
SEO, Facebook Ads & Social Media Academy brings you digital marketing courses that are affordable & based on practical real case studies. So, you can apply the concepts taught & take your career or business to the next level.
An NCTJ qualified journalist, published author, and successful copywriter for 10+ years, I also possess over a decade's experience in sales and marketing. I'm here on Udemy to share my content creation knowledge, to help people create copy that engages and build brands that connect.
My experience as a copywriter and my years spent working in the field of sales and marketing have given me a unique insight into consumer psychology and branding.
Using my skillset and wealth of knowledge, I aim to share what I know with students, so they can improve the persuasiveness of their content, connect with more customers, and hone their branding to encourage a wider customer reach.