Facebook Mobile Ads Masterclass: Learn Mobile Ads from A-Z
3.9 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,604 students enrolled

Facebook Mobile Ads Masterclass: Learn Mobile Ads from A-Z

Create professional Facebook mobile ads that convert, define KPIs and create eye-catching mobile content on Facebook
3.9 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,604 students enrolled
Created by Marketing Hero
Last updated 11/2019
English
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 1 article
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Create professional Facebook mobile ads that convert
  • Define KPIs (key performance indicators) and learn to track them
  • Split testing for creative, delivery optimization, placement and audience
  • Create eye-catching mobile content that impresses your followers
  • Take a data-driven approach to Facebook paid advertising
Requirements
  • You need a Facebook ads account
  • You need a marketing budget
Description

Would you like to run successful Facebook mobile ads? Then this course is for you! In this Facebook mobile ads masterclass, you will learn how to create professional Facebook mobile ads that convert, define KPIs (key performance indicators), learn to track them and create eye-catching mobile content that impresses your followers.

But what exactly are you going to learn in detail here in this course? 

  1. Understanding Facebook Mobile Ads - What makes a mobile ad convert? In this part of the course, you will learn more about 5 key components of highly converting Facebook mobile ads, I will give you a step by step guide for working with KPIs (key performance indicators), and help you not make any mistakes that could cost you in the long run.

  2. Defining a Facebook Target Audience - We will now cover the audience insights tool, Creative Hub and you will learn where to get the cheapest and most suitable traffic for advertising budget.

  3. Instant Experience - Instant experiences were made for mobile devices. We will create instant experiences from scratch in this chapter together.

  4. Copywriting - A good copy grabs your attention, informs you and let's you take the advertiser's desired action. In this chapter, I will cover with you copywriting hacks that work.

  5. Splittesting - Effective split testing might make the difference between a winning or losing mobile ad. After completing this chapter, you will have a clear vision of what a proper split test looks like and how to get the results you desire.

  6. Creating Mobile Image Content in Canva - To finish off the course, we will learn more about content creation and content management in Canva.

What exactly will you learn in this course?

  • Create professional Facebook mobile ads that convert

  • Define KPIs (key performance indicators) and learn to track them

  • Split testing for creative, delivery optimization, placement and audience

  • Create eye-catching mobile content that impresses your followers

  • Take a data-driven approach to Facebook paid advertising

What are you still waiting for?
Enroll now and we will see each other inside the course!

Best,

Marketing Hero
-  instructor -

Who this course is for:
  • Online marketing professionals who would like to know more about Facebook mobile ads
  • Entrepreneurs who would like to sell their products online through Facebook mobile ads
  • Everyone who wants to run mobile ads on Facebook successfully
Course content
Expand all 28 lectures 03:34:52
+ Welcome!
2 lectures 04:17

Welcome to the Facebook Mobile Ads Masterclass: Learn Mobile Ads from A-Z.

If you have any questions, you can message me at any given time in the Udemy Q&A section.

Best,

Marketing Hero

- instructor -

Welcome!
00:10

What exactly are you going to learn in this course? In this course, I will cover everything you need to know about Facebook mobile ads. 

If you have you any questions, you can message me at any time! 

I am always here for you to ask. 

Yours sincerely,

Marketing Hero

- instructor - 

Preview 04:07
+ Understanding Facebook Mobile Ads
3 lectures 31:32

In this lecture, we will learn more about Facebook Mobile Ads. We will learn what makes mobile ads convert and I will give you a step by step process for running your own successful ads. This is lecture #1.

Preview 06:32

In this lecture, we will learn more about Facebook Mobile Ads. We will learn what makes mobile ads convert and I will give you a step by step process for running your own successful ads. This is lecture #2.

10 important KPIs every online marketer should know
11:55

In this lecture, we will learn more about Facebook Mobile Ads. We will learn what makes mobile ads convert and I will give you a step by step process for running your own successful ads. This is lecture #3.

5 stets to creating amazing mobile ads
13:05
+ Defining a Facebook Target Audience
2 lectures 36:44

How does proper targeting on Facebook work? In this part of the course, I will cover basic to advanced targeting strategies, you will learn more about audiences insights and how to set up ads properly. This is lecture #1.

Preview 25:23

How does proper targeting on Facebook work? In this part of the course, I will cover basic to advanced targeting strategies, you will learn more about audiences insights and how to set up ads properly. This is lecture #2.

Using audience insights to narrow down a target audience
11:21
+ Instant Experience
5 lectures 45:26

Why do instant experiences work so well? What are they and how can you create them from scratch or build them based on a template? This is lecture #1 of this chapter.

What are instant experiences? Why should you use them?
06:24

Why do instant experiences work so well? What are they and how can you create them from scratch or build them based on a template? This is lecture #2 of this chapter.

Preview 12:18

Why do instant experiences work so well? What are they and how can you create them from scratch or build them based on a template? This is lecture #3 of this chapter.

5 advice for creating better instant experiences on Facebook
05:08

Why do instant experiences work so well? What are they and how can you create them from scratch or build them based on a template? This is lecture #4 of this chapter.

Testing a second instant experience template
12:52

Why do instant experiences work so well? What are they and how can you create them from scratch or build them based on a template? This is lecture #5 of this chapter.

Building an instant experience from scratch
08:44
+ Copywriting
5 lectures 24:17

Copywriting will make or break your Facebook mobile ads. In this chapter, we will cover a few important copywriting hacks that will help you improve your Facebook mobile ads. This is advice #1.

Why is copywriting important?
02:58

Copywriting will make or break your Facebook mobile ads. In this chapter, we will cover a few important copywriting hacks that will help you improve your Facebook mobile ads. This is advice #2.

Defining Offer, USP, and CTA (call to action) in 6 minutes
06:05

Copywriting will make or break your Facebook mobile ads. In this chapter, we will cover a few important copywriting hacks that will help you improve your Facebook mobile ads. This is advice #3.

Storytelling for Beginner - How to tell amazing stories that inspire
04:11

Copywriting will make or break your Facebook mobile ads. In this chapter, we will cover a few important copywriting hacks that will help you improve your Facebook mobile ads. This is advice #4.

Make your copy more visually appealing
05:32

Copywriting will make or break your Facebook mobile ads. In this chapter, we will cover a few important copywriting hacks that will help you improve your Facebook mobile ads. This is advice #5.

Use emotion to convey information
05:31
+ Splittesting
5 lectures 44:28

There are four ways to split your Facebook ads - Creative, Placement, Delivery Optimization and Audience. We will cover all 4 split testing methods and cover some great advice on how to achieve and measure results. This is lecture #1. 

How does an A/B splittest work?
04:16

There are four ways to split your Facebook ads - Creative, Placement, Delivery Optimization and Audience. We will cover all 4 split testing methods and cover some great advice on how to achieve and measure results. This is lecture #2. 

Preview 09:53

There are four ways to split your Facebook ads - Creative, Placement, Delivery Optimization and Audience. We will cover all 4 split testing methods and cover some great advice on how to achieve and measure results. This is lecture #3. 

Learn "Placements" split testing
05:04

There are four ways to split your Facebook ads - Creative, Placement, Delivery Optimization and Audience. We will cover all 4 split testing methods and cover some great advice on how to achieve and measure results. This is lecture #4. 

Split testing the creative for single image ads
14:40

There are four ways to split your Facebook ads - Creative, Placement, Delivery Optimization and Audience. We will cover all 4 split testing methods and cover some great advice on how to achieve and measure results. This is lecture #5. 

Testing multiple kinds of ad formats in 1 "creative" split test
10:35
+ Content Creation for Mobile Ads
4 lectures 24:45

We will now learn more about content creation. You will learn more about Canva and other content creation tools, we will cover split testing again (this time focussing on Facebook stories) and much more. This is lecture #1. 

Preview 02:40

We will now learn more about content creation. You will learn more about Canva and other content creation tools, we will cover split testing again (this time focussing on Facebook stories) and much more. This is lecture #2. 

Splittesting Facebook stories
05:32

We will now learn more about content creation. You will learn more about Canva and other content creation tools, we will cover split testing again (this time focussing on Facebook stories) and much more. This is lecture #3. 

Right dimensions for mobile image content
08:58

We will now learn more about content creation. You will learn more about Canva and other content creation tools, we will cover split testing again (this time focussing on Facebook stories) and much more. This is lecture #4. 

Creating square mobile content images in Canva
07:35
+ Thank you
2 lectures 03:23

What's next for you? In this lecture, I will give you a step by step guide on how to get started with mobile ads. If you have any questions, you can message me at any given time in the Udemy Q&A section.

What's next?
02:32

Thank you so much for watching! It was a pleasure to have you! 

If you need anything else, you can message me at any time! 

But now, it's time to take action.

Yours sincerely, 

Marketing Hero

- instructor - 

Thank you!
00:51