
Start with an introduction, goal-setting, and hands-on setup in the ads manager, then explore simplified and manual campaigns, custom audiences, and the Facebook pixel for ads success.
Learn how to master Facebook and Instagram ads, from setting up campaigns and creatives to scaling spend, based on Derek Moran's real-world growth from Reflectly.
Explore free content across Instagram, YouTube, and podcasts to help you level up in business, money, emotions, relationships, and mental health while pursuing lasting happiness.
Learn from my experience in Facebook and Instagram ads, and I offer running, analyzing, optimizing, mentoring, or consulting via my agency with a quick application to set up a call.
Explore the intro to ads manager, learn how to set up your Facebook ads account, and familiarize yourself with the interface and key tools for effective social marketing.
Get a brief intro to the Facebook ads manager, start campaigns, and explore key sections like campaigns, audiences, billing, ad account settings, events manager, and the pixel.
Explore simplified campaigns on Facebook and Instagram, the quick and easy option among the two main campaign types. Get hands-on as you start building your first campaigns from scratch.
Explore campaign level setup for Facebook and Instagram ads, choosing between simplified and manual campaigns, and learn why starting with traffic objectives like landing page views is often best.
Configure ad-set level settings for a website traffic campaign: name, audience options (custom audiences, location, age, gender, detailed targeting), budget with end date, and manual AB testing.
Explore ad level setup for Facebook and Instagram ads, covering identity, media formats (image, video, carousel), targeting options, text and headline creation, call to action, pixel tracking, and publishing workflows.
Discover practical bug fixing for Facebook and Instagram ads, including how refreshing the page reveals processing ads, handling upload delays, and troubleshooting common platform glitches.
Analyze campaign results and watch cost per result and cost per click decline as Facebook learns who to show ads to, while testing ads to improve click-through rate and reach.
Master how campaign levels, asset levels, and ad levels work within simplified campaigns and understand their general functionality. Prepare for the next section as we dive into manual campaign setup.
Advance from the simplified setup to a more fancy, sophisticated manual campaign approach, gaining control to optimize Facebook and Instagram campaigns through campaign set and ad level analysis.
Explore setting up a Facebook ads campaign from scratch with manual versus automatic methods, choose a traffic objective, and optimize for link clicks and landing page views before conversions.
Master the ad set level for Facebook and Instagram ads, selecting website destination, optimizing for link clicks, and configuring budget, dates, placements, and broad US targeting with custom audiences.
Master the final ad level by setting identity, selecting ad set formats (single image or video, carousel, collection), and testing simple selfie videos to optimize for link clicks.
Master manual campaign setup with a free cheat sheet outlining the key decisions for campaigns. Download and keep it handy to remember what you learned during the course.
Discover custom audiences and lookalike audiences as the core of effective Facebook and Instagram ads, unlocking precise targeting and audience magic after mastering campaign structure.
Create custom audiences from website visitors via the Facebook pixel, app activity, or uploaded emails, then build lookalike audiences to expand reach on Facebook and Instagram.
Create a lookalike audience from a populated source custom audience, set location to the US, choose a 1% to 10% similarity, test varying matches, and apply the audiences in campaigns.
learn to implement custom and lookalike audiences in a traffic campaign, exclude existing app users, and optimize country targeting for better ad performance in the US.
Learn to create custom audiences and lookalike audiences, implement them effectively, and master this essential advertising technique for Facebook and Instagram ads.
Explore how Reflectly scaled to 2 million installs with a lean team. Utilize micro-influencers, contextual ads, and content ownership to drive revenue, not vanity metrics.
Launch and optimize from scratch: set up sales campaigns on Facebook and Instagram, build audiences, test creatives, manage pixels, and scale with lookalike audiences for the natural nipple.
Celebrate your growth mindset and progress in mastering Facebook and Instagram ads, and build on the positive ROI with discounted courses and free content across Instagram, YouTube, and podcasts.
Do you want to make money with Facebook Ads and Instagram ads? I will show you step-by-step exactly how I create profitable Facebook and Instagram ads for any product or service.
My system for success is easily replicable by anyone armed with the knowledge in this course. Maybe you’ve never created ads before. Or maybe you tried, but you’re not getting the results you want. I’m here to help.
My name is Darius. I’m a serial entrepreneur, startup co-founder and a marketer with more than 8 years of experience. I’m also the creator of the highest-rated marketing course here on Udemy.
Currently, I’m profitably spending thousands of dollars per day in ad-spend. During my career, I’ve spent more than a million dollars in advertising and I can’t wait to share with you every secret I’ve learned.
With these insights, I was able to launch new products, build a business in Silicon Valley, advertise my consulting services and fulfill my lifetime dream of becoming a digital nomad.
I live in a new country every month and absolutely love the lifestyle I designed. I just came back from the US and next up I will stay in Portugal as I learn to surf. I was even invited to become a keynote speaker at conferences and share my Facebook marketing insights.
Any ordinary person, like you and me, can make Facebook and Instagram ads work. At the end of the day, you deserve to live your ultimate life, without slaving away at a boring 9-5 job you hate. For me, it’ about having the time, money and freedom to enjoy this one life we were given.
By the end of this course, you will have the confidence to advertise any product or service.
I have designed the course to take complete beginners with zero experience and progress into the most advanced strategies and growth hacks that I am using today. We’re going to cover all the important aspects without wasting your time. You’ll learn about
Setting up your first campaign
Targeting the perfect audience
Retargeting ideal customers with Facebook Pixel
The new secret feature of poll ads
All types of creatives like videos, images, carousel, slideshows, dynamic ads
Using micro-influencers
Automation tools to free up your time
and so much more
The ideal student for this course is anyone who wants to sell products or services online. You don’t need a huge budget, you can start with small budget.
It doesn’t matter which country you’re based in, how old or young you are. There are no requirements to join this course. The only thing you need is a willingness to learn.
Everything in this course is completely up to date. I come back here almost every single day, answer your questions, participate in Q&A and update the lessons.
As always, I have a 100%, 30-day money-back guarantee so there is zero risk and no reason to hesitate. Right now in 2019 Facebook and Instagram ads are the most effective advertising platform in the world.
At first, it can seem overwhelming, but once you get it, my system for success is easy and replicable. This is the right time to take advantage of the huge opportunity that Facebook has created for us. Next up, enroll in the course and let’s get you started.