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Facebook Marketing | Ad Secrets | Retargetting | Traffic Gen
Rating: 4.2 out of 5(26 ratings)
10,573 students

Facebook Marketing | Ad Secrets | Retargetting | Traffic Gen

Learn Facebook Ad Secrets, Facebook Retargetting Model, Messenger Bot Marketing, Facebook Traffic Generation Strategies
Last updated 3/2026
English
English [Auto],

What you'll learn

  • Evergreen FB Marketing Formula
  • How To Create Your BF Business Account
  • How To Create Your FB Page
  • How To Create FB Pixel And Add To Your WordPress
  • Setting Up Your Ads Manager Column Breakdown
  • Understanding Ads Manager & Objectives
  • How To Create Custom Audience
  • How To Create Retargeting Ads & Save Lost Traffic
  • Advanced Retargeting Method
  • How To Tweak Your Ad Targeting
  • How To Spy On Competitors FB Ads
  • You will learn the best methods to use to get the most free traffic
  • You will learn what successful Facebook marketers do to drive free traffic
  • You will be able to engage with your audience
  • You will learn how to optimize your Facebook Page so that you get the maximum amount of free traffic
  • You will learn how video can bring you a lot of free Facebook traffic
  • Visual Map of Facebook Retargeting
  • Facebook messenger and how it can help your business
  • A more in-depth look at FB messenger bots
  • How Facebook Messenger Bots can Grow Your Audience
  • The Dos and Don'ts of Marketing Through a Facebook Messenger Chat Bot
  • How to Qualify Facebook Messenger Traffic
  • The Classic Sales Funnel
  • How to Create Your Own Facebook Messenger Bot
  • How to Drive More People to Your Facebook Messenger Chat Bot
  • The 10 main reasons why you should use Facebook Messenger bot marketing

Course content

5 sections61 lectures5h 44m total length
  • How To Create A FaceBook Business Account3:14

    Create a Facebook business manager account at business.facebook.com, link it to your personal profile using the same email, and enter your business name, address, and website to access the dashboard.

  • Ask Questions, Get Support & Achieve Your Dream!0:49
  • How To Create Ad Account2:17

    Create your Facebook ad account by navigating to business settings, selecting create a new ad account, naming it, selecting currency and time zone, and choosing own business versus agency use.

  • How To Add Payment Method1:46

    Add a payment method in Facebook business settings, choose a credit or debit card, note the one-dollar verification charge, and consider security tips like using a credit or virtual card.

  • How To Edit Business Settings3:19

    Edit your Facebook business manager information in the business settings, including the logo, legal name, address, phone, website, and tax ID, then fine-tune notifications to minimize noise.

  • How To Add FaceBook Page Or Create FaceBook Page18:39

    Create or connect a Facebook page within your business manager, customize with profile and cover photos, set page info, and fine‑tune tabs and messaging before launching ads.

  • Ads Manager Column Setup [Lead Generator]12:19

    Learn to configure the Facebook ads manager columns for lead generation by customizing delivery, budget, impressions, link clicks, and leads metrics to track campaign performance.

  • Ads Manager Column Setup [Purchase E-Commerce]4:37

    Customize the ads manager column for ecommerce by removing leads and lead cost, adding total value and costs, and tracking purchase conversions and ROAS to optimize ad spend.

  • How To Create FB Pixel3:29

    Create a Facebook pixel and install the code on your site to track visitor activity and conversions, using events manager to name the pixel and retrieve its ID, with integrations.

  • How To Add FB Pixel On Wordpress3:05

    Learn to add a Facebook pixel to WordPress by downloading, installing, and activating the plugin, enable advanced matching, then verify the pixel ID and test it's active.

  • How To Add Lead Event Code On Page3:27

    Learn how to add a lead event to your Facebook pixel to track sign-ups on your landing page, including configuring the event URL and naming conventions.

  • Installing The FB Pixel Helper2:01

    Install the Abbi Pixel Helper extension in Google Chrome to verify Facebook pixel installation, view the blue pixel indicator, and see four pixels and events like checkout.

  • How To Write Your Ad Creatives15:56

    Learn a simple copywriting formula: problem, agitate, solution, for writing Facebook ad creatives, using third-party framing, value-driven offers, and a clear call to action.

  • How To Create Campaign Conversions For Lead Generation31:11

    Launch a convergence campaign for lead generation by configuring Facebook ads manager, audiences, and creatives, using a pixel and event codes with clear targeting and compelling copy.

  • Understanding Campaign and Ad Objectives7:12

    Prioritize the convergence campaign for conversions, while using lead generation and engagement sparingly. Avoid traffic, brand awareness, reach, and other objectives to minimize low-quality clicks and wasted spend.

  • Using Built-In Video Maker In Ads Manager8:00

    Learn to create simple Facebook video ads using the built-in video maker in Ads Manager, combining images and text into slideshows, previewing, rendering, and publishing for campaigns.

  • Simple Split Test Campaign8:01

    Master split testing of Facebook ad campaigns by evaluating ad sets over several days, measuring return on ad spend and clickthrough rate, and turning off underperforming assets to optimize spend.

Requirements

  • This course has no prerequisite
  • Just get started now

Description

Facebook Ad Secrets is designed for beginners who wants to learn and for existing marketers who wants to sharpen their Facebook advertising skills.

In this online training program, you will discover the secrets on how to create your Facebook (and Instagram) ads effectively, how to optimize for better results, and ultimately generate qualified leads and profitable sales

Everything taught in this program is a result of hundreds of Ad Campaigns and tens of thousands of own dollars spent.


One of the biggest problems any online business owner will face is making the first sale with a new prospective customer.

In this video series, you will learn how to properly set up and use the power of retargeting on the Facebook platform.

Also you will discover how to professionally use Facebook retargeting marketing to bring back that 98% and convert ‘window shoppers’ into buyers


Facebook is a massive traffic monster. Once people log into Facebook, the system basically keeps tight surveillance on them.

Every like, comment, share, as well as page that you liked and even ads that you clicked, will be monitored by Facebook.

Facebook can make educated guesses as to what your interests are and can then show you advertising that fits those interests.

You really cannot afford to miss out on Facebook and its marketing potential.

It’s about time for you to learn modern Facebook marketing! This video course will show you exactly how it’s done...


Facebook Messenger has revolutionized how marketers can access and grow their audience on Facebook and websites that use many of Facebook’s extensions.

Facebook is not just one platform, it is actually a set of related properties. It also shares key parts of its functionality with third-party websites.

In this video course you will learn how Facebook Messenger works, how you can create bots that would work with Facebook Messenger so you can grow your audience, and most importantly, drive qualified traffic to your website.


Facebook is by far the biggest social network on the planet.

It is the third largest website in the world after Google and YouTube and it has billions of users that use it regularly. Now you can leverage the power of Facebook to drive free traffic to your website. With this video course you will learn the best free Facebook strategies.

Topics covered:

  • Evergreen Facebook Marketing Formula

  • How To Create Your Facebook Business Account

  • How To Create Your Facebook Page

  • Facebook Page Crash Course

  • How To Create Facebook Pixel And Add To Your WordPress

  • Setting Up Your Ads Manager Column Breakdown

  • Understanding Ads Manager & Objectives

  • How To Create Custom Audience

  • How To Create Retargeting Ads & Save Lost Traffic

  • Advanced Retargeting Method

  • How To Tweak Your Ad Targeting

  • How To Spy On Competitors Facebook Ads

  • You will learn the best methods to use to get the most free traffic

  • You will learn what successful Facebook marketers do to drive free traffic

  • You will be able to engage with your audience

  • You will learn how to optimize your Facebook Page so that you get the maximum amount of free traffic

  • You will learn how video can bring you a lot of free Facebook traffic

  • Visual Map of Facebook Retargeting

  • Visual Map of Real-Life Scenarios

  • Facebook Pixel

  • Adding Pixel to Your Website

  • Pixel Variables and Settings

  • Custom Audiences

  • Creating Custom Audiences

  • Retargeting Campaign Setup

  • What is Facebook messenger and how can it help your business?

  • A more in-depth look at FB messenger bots

  • How can Facebook Messenger Bots Grow Your Audience?

  • The Dos and Don'ts of Marketing Through a Facebook Messenger Chat Bot

  • How to Qualify Facebook Messenger Traffic

  • The Classic Sales Funnel

  • How to Create Your Own Facebook Messenger Bot

  • How to Drive More People to Your Facebook Messenger Chat Bot

  • The 10 main reasons why you should use Facebook Messenger bot marketing

Who this course is for:

  • Beginners in social media marketing
  • Facebooks Marketer