Marketing
Social Media Marketing
Facebook Marketing
How I gained 18,437 followers on Facebook
4.0 (17 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
146 students enrolled

How I gained 18,437 followers on Facebook

It's no good having a Facebook page and no followers. Learn how to get quality followers using this step by step guide.
4.0 (17 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
146 students enrolled
Created by Christo van Zyl
Last updated 5/2013
English
English [Auto-generated]
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How I gained 18,437 followers on Facebook
Current price: $20.99 Original price: $29.99 Discount: 30% off
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This course includes
  • 4 hours on-demand video
  • 22 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand Facebook Marketing
  • Create a Marketing Campaign
  • Interpret Facebook Insights
  • Grow Likes Organically
  • Utilize paid marketing
Requirements
  • A Facebook page
  • Optional: A credit card if you want to advertise your Facebook page.
Description

This course will help you to understand and implement a Facebook marketing strategy. Whether you are brand new to Facebook marketing or have done some marketing in the past – this course will be of tremendous benefit. Whether you have a product, an idea or simply require a platform to get more visibility, having a Facebook page is a great start. However, if you only have your friends and family as members it will be tough to get your message to the masses. More followers mean higher visibility, and higher visibility means more interest and potentially – more sales!

Over the course of 4 hours you will acquire the knowledge that took more than 6 months to learn. The instructor has tried and tested many of the marketing times, approaches and implemented several strategies, and will demonstrate these in this course. Using video screencasts of the actual Facebook Page - The Secrets to Wealth – you will see exactly what he has done to increase his following from literally 1 follower to more than 18,437 followers!

You will learn what has worked well, what hasn’t worked well. You will learn the marketing terminology so that you can walk away with a clear understanding of all the terms used. In the section on marketing your page you will have the opportunity to create your very own marketing campaign, or, simply watch exactly how it is done. You will learn how to track and understand the results from your marketing, as well as learn how to manage your advertising budget. Having all this knowledge should remove your fear to market your Facebook page and give you the confidence to get your message to reach more people, to get more likes and to increase your Facebook followers’ engagement.

The instructor will check questions on a daily basis and respond as soon as possible, likely within 48 hours but by latest within the week. Now is the time for you to start building your platform, to grow your reach and to increase the level of your followers’ engagement. More people – in time – could mean more money for you, your business or your product! 

Who this course is for:
  • Entrepreneurs
  • Online marketers
  • Teachers
Course content
Expand all 24 lectures 03:53:04
+ – Who am I
2 lectures 23:43
This lecture will give you an overview of the course content and what exactly will be covered. I recommend that you view it so that you will know what the course is about, what it covers as well as to discover what you will see as a student. If you enjoy I ask that you give it a good rating and if you will - a stellar review! Good luck and have fun! To your success. Best regards, Christo.
Introduction
Preview 15:21
In this two-part presentation you will learn that I too started with zero followers, what I did and what you will learn to duplicate the success in terms of your Facebook page.
Example: The Secrets to Wealth (Case Study)
Preview 08:22
+ – What makes a good Facebook page
5 lectures 25:36

What you should do to have a great Facebook page.

What you should do
Preview 03:52
These are some of the "no no's" that you should not be doing on a Facebook page.
What you should not do
04:34
There are several types of posts you can create. Find out which ones work the best for you.
What type of content works best
05:42
Selecting the best days and times for posting is quite critical for your growth. This lecture will give you the scope of questions to consider, as well as a few hot times to post.
When is the best time to post?
05:30
As your page grows, you will likely be forced with this tough question: "Should I ban this person? Should I report them? Should I just delete the comment?" This lecture will tell you why, and how.
Banning People
05:58
+ – Marketing your page
6 lectures 01:28:18
In this lecture, you will learn 4 things that will happen if you don't market and 10 things that will happen if you do market. 
Why you should market your page
11:03
CPC, CPA, CPM, Actions, Click-through rate... These are all standard terms used in Facebook marketing. This lecture will not only tell you what they each mean, but show you how they work when you look at your advertising campaigns.
Understanding Facebook marketing terminology
35:10
Marketing your page vs. Marketing your individual posts. Which is better? Which gives you more likes? And which is better value for money? This section will answer these questions for you by showing the math and the numbers.
Should I market my page or individual posts?
06:06
Before your start your marketing campaign, it is important to know who is talking about your content. This section will show you how to best identify your target audience before you start your marketing campaign.
Targeting the right audience
03:12
In this section you will see each of the steps necessary in order to create your first marketing campaign. After watching this you will be more comfortable with the many options that needs to be selected in order to get your content to the right audience in the right way.
Creating your first Marketing Campaign
23:42
An easy way to get more likes is to "Boost" your Post. This section will tell you why, how and what to consider when Boosting your Post.
Boosting a Post
09:05
+ – Managing your advertising budget
3 lectures 27:43
What if you want to increase or even decrease your marketing budget for a post? This lecture will show you what you can, cannot and should not do in order to maximize your return on your marketing budget.
Managing your budget for a post
11:35
From time to time you may have had a very successful advertisement. This section will show you a few additional tips and tricks, as well as 3 ways to change your budget or period for the advertisement.
Setting the budget for a period
07:17
Part of managing your budget is keeping track of your spend. This section will show you examples of the emails you will receive from Facebook and how to keep track of them. You will also learn how to review your spend by looking at your Advertising Campaign as well as individual adverts.
Reviewing your Billing Summary
08:51
+ – Measuring your results
3 lectures 21:43
CTR is the measure of your success for an advert or advertising campaign. This section will define CTR, will show you an example of how to compare various CTR's and why it is important to understand CTR's.
Understanding CTR (Click through rate)
06:04
It would be lovely to think that all the numbers will go up. Some will go down. This section will assist you to see which should go up all the time, while others are okay to come down.
What goes up...
04:45
Virality is another great way to measure the success of your content, as well as the success of your marketing. This section will show you examples of Virality and what you need to know in order to grow your page.
What is virality and why is it important.
10:54
+ – Understanding your Facebook insights
4 lectures 34:29
Your Facebook page overview gives you insight into your likes, shares, comments, advertising success and/or adjustments to be made. Understanding the overview will assist you to grow your followers and adjust your strategy.
The Overview
07:59
Your fans and followers come from a variety of geographical and physiological areas. Discovering who they are can drastically help defining your actual target market.
Interpreting Likes
10:14
Your content is reaching people. Who are they, where are they located and why is this important. This section will explain the "Reach" component of your Facebook insights which in turn, will assist you to better target your audience.
Understanding Reach
10:54
The magic in your Facebook page growth happens here. This section covers using the insights to determine your target audience, and shows you an example of an "un-boosted" post vs. a "boosted" post as well as what to do in order to maximize the amount of people talking about your page.
Maximizing Talking about this
05:22
+ – Conclusion
1 lecture 11:32
Congratulations on finishing this course. In this section we will do a quick review of everything you have learned, as well as show you the progress made just by creating an advertising campaign. Watch all the way through because there are some additional tips as well as some thankyou's to you for taking this course. Remember to rate this course and write a short review - you will be rewarded! All the best, Christo van Zyl
Concluding Review
Preview 11:32