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Facebook Marketing for beginners
Rating: 4.1 out of 5(17 ratings)
1,543 students

Facebook Marketing for beginners

Learn how to advertise and grow your business on Facebook
Last updated 3/2026
English

What you'll learn

  • Learn the benefits of Facebook marketing
  • Learn What you need to start creating Facebook ads
  • Choose your marketing goals
  • Choose your audience
  • Learn Where to place your ads
  • Choose your formats
  • Setup Business Manager
  • Learn how to delete Business Manager
  • Learn how to setup payments
  • Learn how to targets your ads on Facebook
  • Create ads in ads manager
  • Learn useful tips for improving your ads

Course content

4 sections27 lectures2h 17m total length
  • Overview of Facebook's massive user base and global reach1:32
  • Statistics and trends showcasing Facebook's popularity and influence1:44
  • Examples of successful businesses leveraging Facebook for marketing1:33

Requirements

  • You should be able to use a computer at beginner level
  • You should be able to use the internet at beginner level

Description

Facebook marketing is the practice of promoting a brand and maintaining its presence on Facebook. Facebook marketing refers to both organic (free) postings/interactions, and paid, or "boosted" posts.

Are you a beginner to Facebook marketing ? You can amplify your social media marketing campaigns with Facebook advertising. Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. This course will help new Facebook advertisers effectively create, budget, place, and manage Facebook ads.

This  beginner Facebook marketing course takes you through the basics: setting up an account, understanding ad structure, and using the Ads Manager tools. I will  shows you how to make critical placement and budget decisions wisely. 
You will learn how to setup Business Manager and  and use ad  manager  to create and manage your Facebook adverts.

Topics include:

What is facebook marketing
Benefits of facebook marketing
What you need to start creating facebook ads
Choosing your marketing goals
Choosing your audience
Where to place your ads
Choosing your formats
Basic advertising terminology
What is Business Manager
Setting up Business Manager
How to delete Business Manager
How to setup payments
How to review notifications
How to targets your ads on facebook
Facebook advertising structure
Facebook Ads Manager
Creating ads in ads manager part 
Tips for improving your ads
Understanding Facebook ad types
Setting up an advertising account with Facebook
Identifying and targeting your primary audience
Choosing a budget
Writing Facebook ads

By the end of the course you should have acquired enough useful skills to create your own Facebook ads.

Who this course is for:

  • Absolute beginners to Facebook marketing