Facebook Marketing & Facebook Ads Beginner to Pro

Name: Facebook Marketing & Facebook Ads Beginner to Pro
Rating: 4.4 (8 reviews)

Are you looking for a Facebook Ads course that shows you EXACTLY how to set up and run profitable Facebook Ads campaigns

Created byAhmed Amr

Last updated 6/2024

English

English [Auto],

What you'll learn

Learn how to set up a facebook business page and optimise it.
Learn how to set up a Facebook ad account
Learn how to set up a simple A/B split test
Learn how to set up Facebook conversion tracking (facebook pixel)

Course content

4 sections • 25 lectures • 58m total length

Introduction2:06
Master Facebook marketing basics by setting up a Facebook business page and advertising account, creating your first ad campaign, and applying audience targeting, pixel tracking, and A/B testing.

Facebook Marketing Introduction1:46
Learn Facebook marketing basics: create a business page, design profile and cover images, update page info, post effectively, and use Facebook insights to understand your audience and boost engagement.
Why You Should Use Facebook ?2:27
Discover why you should use Facebook to market your business by tapping into its 3 billion active users, viral posts, real profiles, and a powerful ads platform.
Creating a facebook page4:28
Log in to Facebook, create your page, choose the marketing category, and add your website, phone number, and email to complete the page setup.
Creating a facebook profile photo/logo1:39
Create your Facebook profile photo or logo using free tools like Zala free logo maker and Canva, enter your name, choose public figure, add a slogan, and pick icons.
Creating a facebook cover photo3:36
Create a Facebook cover photo with Canva by selecting a template, customizing text, editing the image, and saving the final cover and profile image.
Profile Info & Preferences1:40
Add your website, complete your info and preferences, and save to finalize your Facebook page setup. Copy and paste your site URL, skip phone and location, and mark as complete.
What to Post on Your Facebook Page5:50
Learn what to post on your Facebook page using three content blocks, seo tips for web developers to boost visibility, and generate ten posts with ChatGPT.
How to Promote Your Page to Get Likes and Followers1:53
Learn two methods to promote your Facebook page: invite friends to like your page and send invites, and post your URL in Facebook groups.

Facebook Ads; the Basics0:47
Explore the basics of Facebook ads, learn how they work, set up your advertising account, understand policies, and grasp the structure of Facebook ads.
How do Facebook Ads Work ?1:35
Facebook ads work in an auction where you pay slightly more than the next bid; craft a unique hook, compelling copy, eye-catching visuals, precise targeting, and a relevant landing page.
How to Set-up a Facebook Ad Account1:17
Learn how to add a new Facebook ad account using the Meta Business Suite, navigate to settings, and create a new ad account with the correct currency.
Facebook Ads Policies0:56
Explore Facebook ads policies and standards to understand compliant ad creation, including unacceptable content and deceptive content. Navigate the transparency policies page to review these sections before launching ads.
2 Options for Running Facebook Ads1:51
Learn two ways to run Facebook ads: boost a post with goals like messages or leads, or use Ads Manager to create campaigns for awareness, traffic, engagement, leads, or conversions.
Facebook Ads Structure1:31
Understand the three-part Facebook ads structure—campaign, ad set, and ad—with objectives like traffic, engagement, or conversion, plus targeting, budgeting, and ad sets per campaign with ads per set.

Facebook Ads; Ad Ceation1:06
Create your first Facebook ad campaign by defining objectives, budgeting, targeting location, age, gender, demographics and interests, and applying ad placements and creative best practices plus an AB split test.
Creating Your First Ad - Campaign Objective1:26
Create your first ad by selecting a campaign objective, including awareness, traffic, engagement, leads, app promotion, and sales or conversions.
Budgeting & Scheduling2:00
Choose daily budgets over lifetime budgets to control spend, observe increases in reach and clicks as you raise daily spend, and schedule ads for at least two weeks.
Audience Targeting; Location, Age & Gender4:46
Define location, age, and gender for Facebook ad audiences and craft an ad set to maximize conversions with WordPress, web development, and digital marketing interests for WordPress website development course.
Detailed Targeting; Demographics, Interests & Behaviours1:22
Target audiences with detailed demographics, interests, and behavior to reach digital marketing enthusiasts, using education, employment, lifestyle, and purchase signals, with 149 to 175 million people interested in digital marketing.
Ad Placements1:55
Compare advantage placement and manual placements across Facebook, Instagram, Messenger, and Audience Network, and configure campaigns to use only Facebook feeds on all devices.
Ad Creatives - Best practices - Principles of Influence1:30
Explore ad creatives and best practices by applying the four principles of influence—social proof, reciprocity, scarcity, and curiosity—to boost performance in Facebook ads.
A/B Split Testing3:41
Duplicate an ad, select a campaign, and create two variations—an image ad and a video ad—for an A/B split test and concentrate the budget on the higher performing version.
Facebook Pixel6:52
Discover how Facebook Pixel tracks conversions, optimizes ads, builds audiences, and retargets visitors, and learn to install it on a WordPress site with the Pixel Cat plugin and Pixel Helper.
Thank You0:33
Welcome to Facebook marketing and ads; thank you for joining my course, invite your friends to share, request topics in comments, and enjoy lifetime access to future updates.

Requirements

No, all that I ask is that students come with an open mind ready to learn.

Description

In today’s digital age, Facebook remains a pivotal platform for marketers and businesses aiming to expand their reach and enhance engagement with their audience. Understanding the intricacies of Facebook marketing and advertising can set you apart in the competitive digital marketing landscape. The Facebook Marketing & Facebook Ads Mastery Course by Ahmed Amr offers a comprehensive, step-by-step guide to mastering these crucial skills. Whether you're a budding entrepreneur, a small business owner, or a marketing professional, this course is designed to equip you with the knowledge and tools necessary to launch successful marketing campaigns on one of the world's most influential social media platforms.

Crafted by renowned digital marketing expert Ahmed Amr, this course delves deep into the nuances of creating, managing, and optimizing Facebook Ads. It begins with the basics of setting up your Facebook business page and walks you through advanced techniques in audience targeting, ad formats, and budget optimization. Each module is structured to build on the previous one, ensuring a comprehensive understanding of all aspects of Facebook marketing.

Course Highlights:

Introduction to Facebook Marketing: Learn how to set up and optimize your Facebook business page. Understand the importance of content strategy and how to engage effectively with your audience.
Deep Dive into Facebook Ads: Get hands-on experience creating ads that convert. Explore different ad formats—from video ads to carousel ads—and learn how to choose the right format for your campaign objectives.
Targeting and Retargeting: Unlock the potential of Facebook’s powerful targeting tools. Learn how to segment your audience based on demographics, interests, and behavior to maximize the impact of your ads.
Budgeting and Optimization: Master the art of budget allocation to get the most out of your spend. Learn how to use Facebook’s analytics tools to track ad performance and make data-driven decisions for optimization.
Continued Learning and Support: Benefit from ongoing support through an exclusive online community and regular updates to course material to keep pace with the ever-evolving trends in Facebook marketing.

What You Will Gain:

In-depth knowledge of Facebook’s marketing tools and advertising platform.
Ability to design and implement a Facebook marketing strategy that aligns with your business goals.
Skills to analyze and optimize the performance of your ads to ensure maximum ROI.
Confidence to creatively use Facebook Ads to engage customers, build brand awareness, and drive conversions.

This course is not just about learning; it's about turning knowledge into action. By the end of this course, you will have all the tools you need to create impactful, cost-effective marketing campaigns that resonate with your target audience and deliver measurable results. Whether you aim to boost your brand presence, increase sales, or drive website traffic, the Facebook Marketing & Facebook Ads Mastery Course by Ahmed Amr will help you achieve your marketing goals with precision and efficiency.

Enroll today and start transforming the way you use Facebook to drive your business forward!

Who this course is for:

Small business owners
Online marketers and marketing managers
Entrepreneurs
Anyone who is looking to master Facebook Ads

Facebook Marketing & Facebook Ads Beginner to Pro

What you'll learn

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Course content

Introduction1 lecture • 2min

Facebook Marketing8 lectures • 23min

Facebook Ads; the Basics6 lectures • 8min

Facebook Ads; Ad Creation10 lectures • 25min

Requirements

Description

Who this course is for: