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Marketing Social Media Marketing Facebook Marketing

Facebook Marketing Don’t Spend on Ads increase organic reach

Learn how to Increase your Facebook Page Posts Organic reach in 2018 instead of Spending on expansive Facebook Ads.
Rating: 4.4 out of 54.4 (63 ratings)
16,401 students
Created by Zeeshan Hussain
Last updated 11/2020
English
30-Day Money-Back Guarantee

What you'll learn

  • After taking this course students will be able to get organic likes on their page.
  • Students will learn how to make their facebook page fully search engines optimized
  • Students will learn how to increase the organic reach of their page posts.
  • Students will learn how the Facebook Newsfeed Algorithm works and how to adjust to the Algorithm.
  • After taking this course Students will learn how to do Facebook Marketing organically.

Requirements

  • A laptop and internet connection is required
  • Interest in learning organic Facebook Marketing

Description

Facebook Marketing organically

You will be definitely getting frustrated with how low your Facebook page post visibility is? Not getting the reach and engagement you think your content deserves?  You will also Want to see more engagement from your fans but you are unsure where to start? These are common complaints from businesses that are trying to harness the power of Facebook, but finding it difficult to locate that elusive power.

You might know that Facebook does not show your post in the news feed to all those people who are connected with your page, but It show it to a very small percentage of it

Way back in 2012, organic reach on Facebook was at an all-time high of 16%, this was down to 6.5% in 2014, and since changes to Facebook’s algorithm this year, brands are seeing organic reach even more lower.

And at this point marketers start saying that Facebook organic reach is dead, which is wrong, Facebook organic reach is not dead but the marketers are going against the rules of Facebook that is why their organic reach is going lower and lower

Facebook says that The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important to them. And Facebook says that Ideally, we want News Feed to show all the posts that people want to see in the order they want to read them.

And for this purpose Facebook have designed an algorithm to filter posts for showing in the news feed of each individual because Facebook cares about each individual and their experience on Facebook.  Every single person sees an aggregation of all the posts from personal connections like friends, people they are following, pages they have liked and groups they are a member of.  On average each person can receive over 3000 pieces of news each daily. It is impossible for all these news stories to be seen in the news feed so Facebook news feed algorithm helps out by filtering.

Now if you follow the Facebook news feed algorithm rules so your post will rank higher in those 3 thousand pieces of news each daily and hence Facebook will show your post to your audience in their news feed

Facebook’s news feed algorithm filters posts based on many factors, and beside Facebook news feed algorithm there are some more important things that effect the visibility of your post in the news feed of your audience

So in this course we will discuss step by step that how the Facebook news feed algorithm works, and how to adjust to the algorithm, how to create post that get more organic reach and all the important things that effect the organic reach of your post on Facebook.

Organic Facebook Marketing trick

To increase your organic reach on Facebook you will need to get engagement on your page posts and you will get engagement then when your audience are interested in your business, and getting interested audience on your Facebook business page is only possible when your page is search engine optimized because a search engine optimized page appear in the search results when someone search for it, now if some one is searching for your business on Facebook and Facebook show them your page in the search results so that way you will get interested audience on your page, and interested audience on page mean more engagement and more engagement lead to more reach, so in the first section of this course you will learn how to make your Facebook business page fully search engine optimized, once your page is optimized you will see daily hundreds of organic likes on your page, and at the end of the day your Facebook marketing will be effective.

Who this course is for:

  • This course is for those who want to increase their facebook page post organic reach.
  • This cousrse is for those who want to increase the visibility of their facebook page post in the newsfeed of their audience.
  • Those who want engagement on their page post from their audience and want to keep their audience connected with their page to see future posts from their page.
  • This course is for those who want to learn Organic Facebook Marketing

Course content

3 sections • 68 lectures • 1h 44m total length

  • Preview02:52
  • Importance and Benifits of a well Search Engine Optimized Facebook Page
    07:26
  • Keyword and Google Adword Keyword Planner Tool
    04:46
  • Creating Optimized name for your Faceboook business page
    03:04
  • Optimizing the Meta Description of your Page
    04:24
  • Optimizing the Long description of your page
    02:49
  • Optimizing the URL of your Facebook Business Page
    03:37
  • Learn Backlinking and its Importance to your page
    03:28

  • Facebook Page with full Profile Info is more Authentic
    00:53
  • How to add basic information to your Page
    00:31
  • How can you add business hours to your Page
    00:11
  • add a call-to-action button to your Page
    00:24
  • Add apps and services to your page
    00:26
  • create post in multiple languages
    00:50
  • Feature other Pages on your Page
    00:22
  • How can you ban or unban someone from your Page
    01:20
  • How can you control what visitors can post on your Page
    00:56
  • How can you delete your Page
    00:10
  • How to change your Page name
    00:30
  • How can you hide or delete a comment from a post on your Page
    00:25
  • How to add an Impressum to your Page
    00:20
  • How to add or remove another person's or Page's event from your Page
    00:28
  • How to change your Page's category
    00:20
  • How to change your page template
    00:19
  • How to convert your personal account to a Facebook Page
    01:08
  • How to create or edit an event for your Page
    01:33
  • How to edit a post that you have shared from your Page
    00:46
  • How to give someone permission to manage the ads on your Page
    00:36
  • How to link your Instagram account to your Page
    00:39
  • How to link your profile or Page to your Twitter account
    00:31
  • How to manage roles for your Page
    01:04
  • How to pin a post to the top of your Page timeline
    00:28
  • How to publish, like or comment as your Page on another Page's post or Timeline
    00:38
  • How to stop allowing others to tag or mention your Page
    00:18
  • How to view your Page activity log
    00:20
  • If multiple people manage Page then how to know who published what
    00:28
  • see list of people who like your page
    00:19
  • learn adding, editing or removing your Page's menu
    01:24
  • Turn check-ins at your business Page on or off
    00:29
  • Turn off similar Page suggestions on your Page
    00:26
  • Turn messaging on or off for your Page
    00:32
  • create a Messenger greeting for your Page
    00:21
  • Create and manage labels for Page messages
    00:43
  • Create and use saved replies in your Page messages
    00:40
  • Get the very responsive to messages badge for your page
    00:21
  • How are response rate and response time defined for your Page
    00:31
  • learn setting your page messaging status to away
    01:05
  • Turn Instant Replies on or off for messages to your Page
    00:40
  • Available metrics on your page posts
    00:53
  • Check insights for your Page videos
    00:33
  • Check the insights about your Page likes and unlikes
    00:42
  • See data about the people who like your Page
    00:33
  • See how many people are viewing and responding to your Page's events
    00:40
  • See number of clicks on your page call to action, website, phone or address
    00:15
  • See the number of people who viewed your Page
    00:12
  • What is the difference between impressions and reach
    00:28
  • Where can you see your Page Insights
    00:27
  • What is facebook Bluetooth Beacon and how it works
    00:55
  • How to set up your Facebook Bluetooth beacon
    00:26
  • Adding or editing a welcome note in bluetooth beacon
    00:26

  • Newsfeed algorithm filters that effect posts organic reach
    01:37
  • Passing the edgerank algorithm filter Afinity
    03:51
  • How to get Engagement and Overall Engagement
    05:25
  • Preview11:21
  • Post Gating Feature and Businesses with Diverse Markets
    07:31
  • Edge Rank effect on Types of Content and Types of Post
    04:44
  • Edge Rank Algorithm effect on Like Baiting
    03:32
  • Overly Promotional Posts Time Spend and Users Filter
    02:50

Instructor

Zeeshan Hussain
Web Developer, CISCO, Microsoft Certified network engineer
Zeeshan Hussain
  • 4.6 Instructor Rating
  • 941 Reviews
  • 97,418 Students
  • 5 Courses

I am a Web Developer and have been experienced for more then 7 years for creating professional and business sites for clients, In 2011 i got my Certificates from CISCO for CCNA In 2012 for CCNP and In 2013 i got certified from Microsoft for MCITP and MCSE, I am a professional Teacher and i have taught on different online Platforms to Students from all over the world.

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