Facebook Marketing Don’t Spend on Ads increase organic reach
3.6 (22 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,074 students enrolled

Facebook Marketing Don’t Spend on Ads increase organic reach

Learn how to Increase your Facebook Page Posts Organic reach in 2018 instead of Spending on expansive Facebook Ads.
3.6 (22 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,074 students enrolled
Created by Zeeshan Hussain
Last updated 8/2018
English
Current price: $119.99 Original price: $199.99 Discount: 40% off
1 day left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 51 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • After taking this course students will be able to get organic likes on their page.
  • Students will learn how to make their facebook page fully search engines optimized
  • Students will learn how to increase the organic reach of their page posts.
  • Students will learn how the Facebook Newsfeed Algorithm works and how to adjust to the Algorithm.
  • After taking this course Students will learn how to do Facebook Marketing organically.
Requirements
  • A laptop and internet connection is required
  • Interest in learning organic Facebook Marketing
Description

Facebook Marketing organically

You will be definitely getting frustrated with how low your Facebook page post visibility is? Not getting the reach and engagement you think your content deserves?  You will also Want to see more engagement from your fans but you are unsure where to start? These are common complaints from businesses that are trying to harness the power of Facebook, but finding it difficult to locate that elusive power.

You might know that Facebook does not show your post in the news feed to all those people who are connected with your page, but It show it to a very small percentage of it

Way back in 2012, organic reach on Facebook was at an all-time high of 16%, this was down to 6.5% in 2014, and since changes to Facebook’s algorithm this year, brands are seeing organic reach even more lower.

And at this point marketers start saying that Facebook organic reach is dead, which is wrong, Facebook organic reach is not dead but the marketers are going against the rules of Facebook that is why their organic reach is going lower and lower

Facebook says that The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important to them. And Facebook says that Ideally, we want News Feed to show all the posts that people want to see in the order they want to read them.

And for this purpose Facebook have designed an algorithm to filter posts for showing in the news feed of each individual because Facebook cares about each individual and their experience on Facebook.  Every single person sees an aggregation of all the posts from personal connections like friends, people they are following, pages they have liked and groups they are a member of.  On average each person can receive over 3000 pieces of news each daily. It is impossible for all these news stories to be seen in the news feed so Facebook news feed algorithm helps out by filtering.

Now if you follow the Facebook news feed algorithm rules so your post will rank higher in those 3 thousand pieces of news each daily and hence Facebook will show your post to your audience in their news feed

Facebook’s news feed algorithm filters posts based on many factors, and beside Facebook news feed algorithm there are some more important things that effect the visibility of your post in the news feed of your audience

So in this course we will discuss step by step that how the Facebook news feed algorithm works, and how to adjust to the algorithm, how to create post that get more organic reach and all the important things that effect the organic reach of your post on Facebook.

Organic Facebook Marketing trick

To increase your organic reach on Facebook you will need to get engagement on your page posts and you will get engagement then when your audience are interested in your business, and getting interested audience on your Facebook business page is only possible when your page is search engine optimized because a search engine optimized page appear in the search results when someone search for it, now if some one is searching for your business on Facebook and Facebook show them your page in the search results so that way you will get interested audience on your page, and interested audience on page mean more engagement and more engagement lead to more reach, so in the first section of this course you will learn how to make your Facebook business page fully search engine optimized, once your page is optimized you will see daily hundreds of organic likes on your page, and at the end of the day your Facebook marketing will be effective.

Who this course is for:
  • This course is for those who want to increase their facebook page post organic reach.
  • This cousrse is for those who want to increase the visibility of their facebook page post in the newsfeed of their audience.
  • Those who want engagement on their page post from their audience and want to keep their audience connected with their page to see future posts from their page.
  • This course is for those who want to learn Organic Facebook Marketing
Course content
Expand all 68 lectures 01:44:31
+ Making your Facebook page fully Search Engine Optimized
8 lectures 32:26

After completing this lecture you will learn why your business page need to be well search engine optimized, you will learn the importance of optimized page in getting you interested audience on your Facebook Business Page, and you will learn how it effect your Facebook Marketing.

Importance and Benifits of a well Search Engine Optimized Facebook Page
07:26

Learn how to use the Google Adword Keyword Planner tool to find the best and right keywords for Facebook business page.

Keyword and Google Adword Keyword Planner Tool
04:46

A title of business page represent your business on facebook, beside this an optimized name of your page increase the SEO of your page, learn how to optimize the name of your page.

Creating Optimized name for your Faceboook business page
03:04

in Facebook Marketing the authenticity of a page play an important role, a well written description make your page authentic plus it increase the SEO score of your page

Optimizing the Meta Description of your Page
04:24

optimizing the long description is very important in seo of a page.

Optimizing the Long description of your page
02:49

A well optimized URL increase the seo and beauty of your business page on facebook.

Optimizing the URL of your Facebook Business Page
03:37

back links works as back bone in the optimization of a Page.

Learn Backlinking and its Importance to your page
03:28
+ Setting and managing your Facebook Business Page
52 lectures 31:13
Facebook Page with full Profile Info is more Authentic
00:53
How to add basic information to your Page
00:31
How can you add business hours to your Page
00:11
add a call-to-action button to your Page
00:24
Add apps and services to your page
00:26
create post in multiple languages
00:50
Feature other Pages on your Page
00:22
How can you ban or unban someone from your Page
01:20
How can you control what visitors can post on your Page
00:56
How can you delete your Page
00:10
How to change your Page name
00:30
How can you hide or delete a comment from a post on your Page
00:25
How to add an Impressum to your Page
00:20
How to add or remove another person's or Page's event from your Page
00:28
How to change your Page's category
00:20
How to change your page template
00:19
How to convert your personal account to a Facebook Page
01:08
How to create or edit an event for your Page
01:33
How to edit a post that you have shared from your Page
00:46
How to give someone permission to manage the ads on your Page
00:36
How to link your Instagram account to your Page
00:39
How to link your profile or Page to your Twitter account
00:31
How to manage roles for your Page
01:04
How to pin a post to the top of your Page timeline
00:28
How to publish, like or comment as your Page on another Page's post or Timeline
00:38
How to stop allowing others to tag or mention your Page
00:18
How to view your Page activity log
00:20
If multiple people manage Page then how to know who published what
00:28
see list of people who like your page
00:19
learn adding, editing or removing your Page's menu
01:24
Turn check-ins at your business Page on or off
00:29
Turn off similar Page suggestions on your Page
00:26
Turn messaging on or off for your Page
00:32
create a Messenger greeting for your Page
00:21
Create and manage labels for Page messages
00:43
Create and use saved replies in your Page messages
00:40
Get the very responsive to messages badge for your page
00:21
How are response rate and response time defined for your Page
00:31
learn setting your page messaging status to away
01:05
Turn Instant Replies on or off for messages to your Page
00:40
Available metrics on your page posts
00:53
Check insights for your Page videos
00:33
Check the insights about your Page likes and unlikes
00:42
See data about the people who like your Page
00:33
See how many people are viewing and responding to your Page's events
00:40
See number of clicks on your page call to action, website, phone or address
00:15
See the number of people who viewed your Page
00:12
What is the difference between impressions and reach
00:28
Where can you see your Page Insights
00:27
What is facebook Bluetooth Beacon and how it works
00:55
How to set up your Facebook Bluetooth beacon
00:26
Adding or editing a welcome note in bluetooth beacon
00:26
+ Organic Facebook Marketing and Newsfeed Algorithm
8 lectures 40:51

learn what are the main filters that effect your page post organic reach

Newsfeed algorithm filters that effect posts organic reach
01:37

learn how the facebook newsfeed algorithm filter affinity effect the visibility of your post

Passing the edgerank algorithm filter Afinity
03:51

engagement is key factor to gain extra organic reach but you have to get engagement with genuine tactics not with engagement bait, watch this lecture to learn how to get engagement and overall engagement in organic facebook marketing

How to get Engagement and Overall Engagement
05:25

audience insight tool is the powerful tool of facebook in knowing and understanding your audience, learn in this lecture how to use the audience insight tool

Preview 11:21

post gating feature is the tool with which you can target a specific group of interested audience in a specific post, watch how you can use it in facebook marketing for businesses with diverse markets

Post Gating Feature and Businesses with Diverse Markets
07:31

Types of content and types of post play a role in facebook marketing.

Edge Rank effect on Types of Content and Types of Post
04:44

facebook is penalizing post which use engagement bait in organic facebook marketing, learn in details.

Edge Rank Algorithm effect on Like Baiting
03:32

learn solution of overly promotional posts, importance of time spend on posts, and users filter in organic facebook markeing

Overly Promotional Posts Time Spend and Users Filter
02:50