
Implement an agency marketing system on Facebook to build an evergreen funnel you can deploy at will. Explore lead pages, lead magnets, and compare social ads with Google and SEO.
Most of us our subject matter experts not marketing gurus. This section gets us all on the same page about marketing terms and resources for coaches
Identify and target Facebook interest groups to reach your ideal audience for high-ticket programs, using self-selected pages, detailed targeting, and tested ads for better click-through rates.
Facebook Audience Selection itself will help you find targeted interest groups.
The purpose of the Facebook Pages Feed is to find pages you might like based on other pages you like. These 'other pages' may also be interest groups you can target for your program.
Facebook has this weird and potentially wonderful thing called Graph Search. Check it out.
Twitter has a great search feature that can help you find more interest groups on Facebook.
Discover how to validate Facebook ad creation by targeting groups and pages, identify which fan pages can be targeted, and test targeting via Ads Manager's interest groups.
Facebook has its own Ads Manager but the limitations force us to need Chrome and PowerEditor. You have to do this so lets get over it and start there from the beginning with our ad creation.
We need an ad setup so we can cross-reference our interest groups. We need interest groups because they lead to high-performing ads and programs. So lets get the framework of an ad up and running with this tutorial.
Lets get our framework up so we can continue with our interest group research.
In the next sections we will be covering everything coming up in this list but I want you to have the resource now. we will see it again later.
Discover affordable ways to source compelling graphic images for your Facebook ads and add text cheaply. Test and validate your creatives to ensure they comply with Facebook advertising rules.
Design Facebook ad images that comply with the 20 percent text rule and 1200 by 628 size using a grid overlay and PowerPoint template, avoid negative imagery.
This market disrupting canva tool is a favorite of mine. I spent so much on images before and the graphic design industry is pricey, even with using fiverr! Now I get incredible images for $1 that I can manipulate on my own and you can too!!!!
Once you have an image now we need to do something with it. Stretch, crop, add text....you can do it all with Powerpoint! This is seriously the cheapest most effective graphic design on earth! If you know other tools--be my guest. But for the rest of us, this works.
Now we need to add shaded text boxes. It is easy!!
Facebook really tests your marketing skills because they do not like pain points! Lets learn the rules and what works to get people to click on our ad.
The bread and butter of marketing hooks for coaches are three things 1) How to do something desirable and unusual, 2) with a quantifiable benefit, 3) in a short period of time. Lets take a look at a hook.
Google can help us identify the things people want to do with maximum benefit in a short amount of time.
You have to have a fanpage for your campaign. There is no great place to stick this in the class! It is one of those 'pieces parts' that we need to touch on and I have a really cheap resource in case this slows you down.
A landing page sells one thing only. Let's get them to opt-in to our offer!
Grab the funnel landing page template, set up an automated email option, review terms of service and privacy pages, and launch your page with a strong call to action.
Learn to convert a privacy page into other pages using a ready template, integrate it with WordPress, and set up a lead page with privacy policy and terms of use.
I added this in because this is an easy thing you can do and a cheap tool to help.
The Landing Page leads to a scheduled consultation call with you. This automation tool is awesome!
Facebook has a Conversion Pixel to help you track leads from day one. I will not cover re-targeting campaigns but I do want you tracking them and this goes on the landing page.
Review your landing page homework, ensure a privacy statement page, a consultation booking scheduler link, and conversion pixels are in place, and prepare for test marketing ahead of the webinar.
Discover how to test messages and images on Facebook inexpensively, replacing costly focus groups, and begin test marketing your ads to your target market.
What to look for when selecting a winning interest group and campaign for your marketing investment.
Learn to build an evergreen webinar that prequalifies leads for high ticket programs, using tested hooks and target-market insights, accessible 24/7.
Learn to replicate evergreen webinar funnel tactics, set up automated email reminders, and optimize your seminar sales process using a web page template, helpdesk support, and tweakable elements.
Review your funnel, upload assets to Stealth, and let Stealth re-imagine your landing page for ads and online meetings, while addressing friction in the booking flow and thank you page.
Boost your sales by reducing no-shows through a simplified application, proactive call management, and a bonding video that builds trust, all within a high-ticket coaching funnel.
Discover the cash flow of marketing for coaching, determine the spend needed to net $10,000 per month, and learn how ROI guides budgeting to cover marketing costs.
Explore how to set Facebook marketing budgets and maximize ROI by understanding client acquisition costs, lifetime value, and high ticket B2C coaching funnels that net $120,000 per year.
Industry benchmarks to help you troubleshoot your campaign.
The #1 Marketing Funnel for Coaches, Consultants, and Freelancers that want to close high-ticket clients.
‘fix it and forget it’ automated marketing system that you can turn on and off. This will be exciting to coaches that are sick of giving away their information for free with blogs and lead magnets in the hopes of building a list that will eventually buy something.
This system gives coaches that have high ticket programs valued over $3,000, a machine to drive cold leads to them even while they sleep and leads to 5 new clients within a month of implementation. It leverages Facebook which is one of the most powerful forms of advertising today.
The marketing spend and revenue of six and seven figure coaches is often a mystery leaving coaches spending hundreds of thousands of dollars. That ends today.
This advertising course offers an entire marketing funnel with cutting edge recommendations to save you time and money on advertising and solid income projection information you can use.
You will also get the secrets of a high-performing and a $5 test marketing technique that will get you on track to great sales overnight.
The course also includes templates for the ad, website landing page, and webinar so you can plug-and-play immediately.
This course is a step by step guide that tells you exactly how to make an ad, select your target market, run cheap test marketing, and create the rest of the automated marketing funnel that bring pre qualified cold leads straight to a consultation with you as fast as humanly possible.
While Facebook is a free social media platform, it has over 187 million users, and thousands of way to target market and select an audience, this reliable and automated paid advertising campaign will ensure you become a leader in your marketplace.
This course also helps you create programs that people want by identifying audiences for your information allowing you to tailor directly to what your hungry target market wants.